1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
This advert is showing a good looking
person, in an attempt to show the buyer
that if they make the purchase they will
look like the featured person. Of
course it will not work, but it’s still
appealing for women mostly.
This type of advert has the
customer believing if it’s
good enough for a
celebrity, its good enough
for me. Also it boosts the
popularity of the product
well, especially if on a TV
advert.

2. Independence/Individuality
Intelligence
This advert highlights the best possible location for a
holiday, exercising every possible good thing about it
while excluding hidden charges or inadequate
facilities.
This advert speaks to people who could be seen
as lonely and wanting to be who they are. By
having a unique secluded figure as the face,
they’re speaking out to similar people who
want to be who they are and to be heard.
Another advertisement trying to make people believe that
they can be like what they are buying. If you buy an
intelligent car that automatically makes you intelligent.
They will highlight the information you want to hear and
forget and issues with car mileage and others.

3. Lifestyle
Nurture
Peer Approval
This type of advertising is when a company
tries to sell you a way of living, as opposed to
simply just the product. In layman’s terms it's
coolness by association.
This type of advertising levels with the buyer’s
emotional side. Its purpose is to target emotions and
get in touch with the humanly side of advertising.

4. Rebel
Rhetorical Question
The idea that if you take this product you will be approved by
your peers improving your social standing.
If you buy this product then you will be fearless and
rebellious. The product will make you stand out and
unique and unlike yourself.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
This type is for generally good purposes. It plays on the
audiences emotions and can often make you feel guilt and
sadness. The question along with a tagline will hopefully
make the audience spring into action and want to help the
cause. The question will feel direct to you when read or
heard which creates great effect.
This is a generally incorrect or exercised figure which
makes the buyer believe that the product is scientifically
and statistically sound. True or not it helps indorse the
product and your belief.
This type of advertisement is untrue and false.
There is nothing to back it up yet the audience
doesn’t question it, especially if it’s a well-known
and established brand like Nike for example.