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Data Visualization is key for 
future media 
ANDY COTGREAVE 
Social Content Manager, Tableau 
@acotgreave
The 5 reasons to use data 
visualization in the news 
The 3 impacts on your news 
site 
But it’s hard. Isn’t it? 
AGENDA
The 5 reasons to use data 
visualization in the news 
The 3 impacts on your news 
site 
But it’s hard. Isn’t it? 
AGENDA
1. Captures the Imagination 
Which story are you more likely to read? 
http://blogs.wsj.com/venturecapital/2009/08/25/how-...
2. Illustrates Trends 
Image: http://www.nbcnews.com/storyline/ebola-virus-outbreak/ebola-spreading-exponentially-patients...
3. Facilitates Comparisons 
Global Hunger Index
4. Hits Close to Home 
http://www.altic.org/altic-blog-buzz/le-labo/dataviz
5. The audience has changed 
http://www.theguardian.com/news/datablog/interactive/2011/nov/23/pay-annual-survey-hours-earn...
The 5 reasons to use data 
visualization in the news 
The 3 impacts on your news 
site 
But it’s hard. Isn’t it? 
AGENDA
1. Dialog and debate 
on social 
on comments 
LaNacion visualized the suspicious expenses of VP 
Boudou 
http://www.lanaci...
2. People remember your story 
Which are you more likely to remember tomorrow? 
This? Or This?
3. Dwell time increases 
Subway package:
The 5 reasons to use data 
visualization in the news 
The 3 impacts on your news 
site 
But it’s hard. Isn’t it? 
AGENDA
DEMO 
http://tabsoft.co/FutureMedia
FREE software for Mac and Windows to quickly create and 
share interactive data graphics on the web. 
What is
How does it work? 
Data Connect Visualize Publish 
Data in Excel, 
CSV, Access 
Point Tableau 
Public to data 
Create 
int...
The 5 reasons to use data 
visualization in the news 
The 3 impacts on your news 
site 
But it’s hard. Isn’t it? 
AGENDA
The 5 reasons to use data 
visualization in the news 
The 3 impacts on your news 
site 
But it’s hard. Isn’t it? 
http://t...
Future media moscow no corporate
Future media moscow no corporate
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Future media moscow no corporate

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Data visualisation is key to the future of news media. These slides explore the reasons why and the impact that can be had.

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Future media moscow no corporate

  1. 1. Data Visualization is key for future media ANDY COTGREAVE Social Content Manager, Tableau @acotgreave
  2. 2. The 5 reasons to use data visualization in the news The 3 impacts on your news site But it’s hard. Isn’t it? AGENDA
  3. 3. The 5 reasons to use data visualization in the news The 3 impacts on your news site But it’s hard. Isn’t it? AGENDA
  4. 4. 1. Captures the Imagination Which story are you more likely to read? http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/
  5. 5. 2. Illustrates Trends Image: http://www.nbcnews.com/storyline/ebola-virus-outbreak/ebola-spreading-exponentially-patients-seek-beds-liberia-n198516
  6. 6. 3. Facilitates Comparisons Global Hunger Index
  7. 7. 4. Hits Close to Home http://www.altic.org/altic-blog-buzz/le-labo/dataviz
  8. 8. 5. The audience has changed http://www.theguardian.com/news/datablog/interactive/2011/nov/23/pay-annual-survey-hours-earnings-visualised
  9. 9. The 5 reasons to use data visualization in the news The 3 impacts on your news site But it’s hard. Isn’t it? AGENDA
  10. 10. 1. Dialog and debate on social on comments LaNacion visualized the suspicious expenses of VP Boudou http://www.lanacion.com.ar/1568445-sospechosos-viajes-de-boudou-el-senado-pago-viaticos-por-destinos-que-no-visito#comentar
  11. 11. 2. People remember your story Which are you more likely to remember tomorrow? This? Or This?
  12. 12. 3. Dwell time increases Subway package:
  13. 13. The 5 reasons to use data visualization in the news The 3 impacts on your news site But it’s hard. Isn’t it? AGENDA
  14. 14. DEMO http://tabsoft.co/FutureMedia
  15. 15. FREE software for Mac and Windows to quickly create and share interactive data graphics on the web. What is
  16. 16. How does it work? Data Connect Visualize Publish Data in Excel, CSV, Access Point Tableau Public to data Create interactive dashboards Embed in your website and share via social media
  17. 17. The 5 reasons to use data visualization in the news The 3 impacts on your news site But it’s hard. Isn’t it? AGENDA
  18. 18. The 5 reasons to use data visualization in the news The 3 impacts on your news site But it’s hard. Isn’t it? http://tabsoft.co/FMFResouces @acotgreave Thank you

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