SlideShare a Scribd company logo
1 of 32
Visual
Analysis:
Four talking points
Andy Cotgreave
Social Content Manager,
Tableau
@acotgreave
I .
CHARTS
1. Why viz?
2. Engage
3. Message
4. Explore
1. Why viz?
Consider these numbers…
Property Value
Mean of x 9
Variance of x 11
Mean of y 7.5 (to 2 dp)
Variance of y 4.122 (to 3 dp)
Correlation 0.816 (3dp)
Linear regression y=3+.5x (3dp)
Consider these numbers…
Blue Orange
Green Red
Consider these numbers…
Orange
Green Red
Consider these numbers…
Green Red
Consider these numbers…
Red
Consider these numbers…
From the Texas School for the Blind and Visually Impaired
2. Engage with
value, not
candy
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians
associate with Purity?
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html (Simon Scarr)
3. What’s
your message?
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
Iraq: Deaths on the declineChange
the
message?
“When I am working on a
problem, I never think
about beauty. I only
think about how to solve
the problem. But when I
have finished, if the
solution is not
beautiful, I know it is
wrong.”
- R. Buckminster
Fuller
4. Explore
Start
Formulate
question
Acquire data
Transform into
tables
Visualise
End
The traditional way
Let’s explore some data
http://benjaminbenben.com/2014/05/29/lastfm-to-csv/
@acotgreave

More Related Content

Viewers also liked

Dontaey's picture book
Dontaey's picture bookDontaey's picture book
Dontaey's picture bookebbett
 
Keiras Swimming in Pollution
Keiras Swimming in PollutionKeiras Swimming in Pollution
Keiras Swimming in Pollutionebbett
 
Pacey Endangered Species
Pacey Endangered SpeciesPacey Endangered Species
Pacey Endangered Speciesebbett
 
Edtc 6340 assignment 2 ppt v2
Edtc 6340 assignment 2 ppt v2Edtc 6340 assignment 2 ppt v2
Edtc 6340 assignment 2 ppt v2Candice Markham
 
ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt
ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitsweltISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt
ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitsweltISARNETZ
 

Viewers also liked (8)

Dontaey's picture book
Dontaey's picture bookDontaey's picture book
Dontaey's picture book
 
Keiras Swimming in Pollution
Keiras Swimming in PollutionKeiras Swimming in Pollution
Keiras Swimming in Pollution
 
Monsanto
MonsantoMonsanto
Monsanto
 
Medulloblastoma
MedulloblastomaMedulloblastoma
Medulloblastoma
 
Pacey Endangered Species
Pacey Endangered SpeciesPacey Endangered Species
Pacey Endangered Species
 
Edtc 6340 assignment 2 ppt v2
Edtc 6340 assignment 2 ppt v2Edtc 6340 assignment 2 ppt v2
Edtc 6340 assignment 2 ppt v2
 
Comercio electrónico
Comercio electrónicoComercio electrónico
Comercio electrónico
 
ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt
ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitsweltISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt
ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt
 

Similar to Big data debate foursteps slideshare

2017 CSUN Color Contrast
2017 CSUN Color Contrast2017 CSUN Color Contrast
2017 CSUN Color ContrastCrystal Baker
 
24-Day Content Area Li.docx
24-Day Content Area Li.docx24-Day Content Area Li.docx
24-Day Content Area Li.docxtamicawaysmith
 
Graph Analytics in Social Networks
Graph Analytics in Social NetworksGraph Analytics in Social Networks
Graph Analytics in Social NetworksArthur Keen
 
MATHEMATICS10-QUARTER3-MODULE29 (1)LEARN
MATHEMATICS10-QUARTER3-MODULE29 (1)LEARNMATHEMATICS10-QUARTER3-MODULE29 (1)LEARN
MATHEMATICS10-QUARTER3-MODULE29 (1)LEARNrhianestephaniegpuns
 
Accessibility and Color: Addressing Color Blindness in the User Experience
Accessibility and Color: Addressing Color Blindness in the User ExperienceAccessibility and Color: Addressing Color Blindness in the User Experience
Accessibility and Color: Addressing Color Blindness in the User ExperienceDave Cooksey
 
Statistics for CEGEP Biology
Statistics for CEGEP BiologyStatistics for CEGEP Biology
Statistics for CEGEP BiologyCorey Chivers
 
co (addition of polynomials).docx
co (addition of polynomials).docxco (addition of polynomials).docx
co (addition of polynomials).docxNelynDegala
 
Activity%20 sheet dominant%20intelligence%20learning%20style
Activity%20 sheet dominant%20intelligence%20learning%20styleActivity%20 sheet dominant%20intelligence%20learning%20style
Activity%20 sheet dominant%20intelligence%20learning%20stylegregorybazile
 
Chi Square Worked Example
Chi Square Worked ExampleChi Square Worked Example
Chi Square Worked ExampleJohn Barlow
 
Advanced business mathematics and statistics for entrepreneurs
Advanced business mathematics and statistics for entrepreneursAdvanced business mathematics and statistics for entrepreneurs
Advanced business mathematics and statistics for entrepreneursDr. Trilok Kumar Jain
 
First New Teachers' Conference, Manila, 10 September 2011
First New Teachers' Conference, Manila, 10 September 2011First New Teachers' Conference, Manila, 10 September 2011
First New Teachers' Conference, Manila, 10 September 2011Jimmy Keng
 
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBEHOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBEBig Data Week
 

Similar to Big data debate foursteps slideshare (20)

2017 CSUN Color Contrast
2017 CSUN Color Contrast2017 CSUN Color Contrast
2017 CSUN Color Contrast
 
24-Day Content Area Li.docx
24-Day Content Area Li.docx24-Day Content Area Li.docx
24-Day Content Area Li.docx
 
Graph Analytics in Social Networks
Graph Analytics in Social NetworksGraph Analytics in Social Networks
Graph Analytics in Social Networks
 
Unit 7 jcs md
Unit 7 jcs mdUnit 7 jcs md
Unit 7 jcs md
 
Handling data 1
Handling data 1Handling data 1
Handling data 1
 
MATHEMATICS10-QUARTER3-MODULE29 (1)LEARN
MATHEMATICS10-QUARTER3-MODULE29 (1)LEARNMATHEMATICS10-QUARTER3-MODULE29 (1)LEARN
MATHEMATICS10-QUARTER3-MODULE29 (1)LEARN
 
Accessibility and Color: Addressing Color Blindness in the User Experience
Accessibility and Color: Addressing Color Blindness in the User ExperienceAccessibility and Color: Addressing Color Blindness in the User Experience
Accessibility and Color: Addressing Color Blindness in the User Experience
 
Statistics for CEGEP Biology
Statistics for CEGEP BiologyStatistics for CEGEP Biology
Statistics for CEGEP Biology
 
Statistics
StatisticsStatistics
Statistics
 
Worksheet
WorksheetWorksheet
Worksheet
 
co (addition of polynomials).docx
co (addition of polynomials).docxco (addition of polynomials).docx
co (addition of polynomials).docx
 
Math 300 MM Project
Math 300 MM ProjectMath 300 MM Project
Math 300 MM Project
 
Cuisenaire Rods
Cuisenaire RodsCuisenaire Rods
Cuisenaire Rods
 
DLL_WEEK3_LC39-40.docx
DLL_WEEK3_LC39-40.docxDLL_WEEK3_LC39-40.docx
DLL_WEEK3_LC39-40.docx
 
Activity%20 sheet dominant%20intelligence%20learning%20style
Activity%20 sheet dominant%20intelligence%20learning%20styleActivity%20 sheet dominant%20intelligence%20learning%20style
Activity%20 sheet dominant%20intelligence%20learning%20style
 
Chi Square Worked Example
Chi Square Worked ExampleChi Square Worked Example
Chi Square Worked Example
 
Analysis Of Research
Analysis Of ResearchAnalysis Of Research
Analysis Of Research
 
Advanced business mathematics and statistics for entrepreneurs
Advanced business mathematics and statistics for entrepreneursAdvanced business mathematics and statistics for entrepreneurs
Advanced business mathematics and statistics for entrepreneurs
 
First New Teachers' Conference, Manila, 10 September 2011
First New Teachers' Conference, Manila, 10 September 2011First New Teachers' Conference, Manila, 10 September 2011
First New Teachers' Conference, Manila, 10 September 2011
 
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBEHOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
 

Recently uploaded

Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 

Recently uploaded (20)

Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 

Big data debate foursteps slideshare

Editor's Notes

  1. Slide 5: viz of Anscombe’s quartet But what if you VISUALISE them: wow! They are clearly NOT the same. This is Anscombe’s quarter – a set of numbers designed to show the importance of seeing your data. Your brain processes this info inistantly: no analysis necessary. Imagine if you were getting this info from your data.
  2. Slide 5: viz of Anscombe’s quartet But what if you VISUALISE them: wow! They are clearly NOT the same. This is Anscombe’s quarter – a set of numbers designed to show the importance of seeing your data. Your brain processes this info inistantly: no analysis necessary. Imagine if you were getting this info from your data.
  3. Slide 5: viz of Anscombe’s quartet But what if you VISUALISE them: wow! They are clearly NOT the same. This is Anscombe’s quarter – a set of numbers designed to show the importance of seeing your data. Your brain processes this info inistantly: no analysis necessary. Imagine if you were getting this info from your data.
  4. Slide 5: viz of Anscombe’s quartet But what if you VISUALISE them: wow! They are clearly NOT the same. This is Anscombe’s quarter – a set of numbers designed to show the importance of seeing your data. Your brain processes this info inistantly: no analysis necessary. Imagine if you were getting this info from your data.
  5. Slide 5: viz of Anscombe’s quartet But what if you VISUALISE them: wow! They are clearly NOT the same. This is Anscombe’s quarter – a set of numbers designed to show the importance of seeing your data. Your brain processes this info inistantly: no analysis necessary. Imagine if you were getting this info from your data.
  6. Slide of the amazing eye! Or maybe the monkey to man to chart Back when we were knucle draggers, it was important to find the right food, avoid the poisonous berries and not get eaten by predators. For that, we evolved shit hot eyes. Little did those neandarthals realise that the hard work of evolution they were putting in would be just right for looking at data. And our eyes are AMAZING! We can see and interpret things instantly, if we play to our strengths.
  7. Is it easy to answer the question on this slide?
  8. Now is it easy? Yes it is – we used a preattentive attribute, colour, to “pop out” the 9s. Our brain starts processing differences in colour before we begin to make conscious understanding of the data
  9. Length and colour are two preattentive attributes: things we perceive BEFORE we consciously address them with our mind.
  10. Which is bigger? A, B or C?
  11. Which is bigger? A, B or C?
  12. And that’s why certain charts are better than others for PERCEPTION. The bar chart may be “boring” according to some people, but boy, it’s the best way to see differences in values.
  13. Which is bigger? A, B or C?
  14. Right – here we get into a debate. When you’re designing charts, how do you balance functionality with aesthetic design?> When designing visualisations for others, you need to balance the ability for the them to actually understand what the heck you’re trying to say with a design that makes them want to look at your chart. There are so many right and wrong ways to do this it is not possible to tell you what’s right: it depends on your goal. On your audience. On the data. On the questions.
  15. At one end of the spectrum you have something that’s built for aesthetic value – the Colour wheel is a good example. It looks engaging but if you try and gain insight from it, it’s hopeless. At the other end is a purely functional business dashboard. It’s very austere, aesthetically, but it is designed exactly to play to the strengths of the visual system
  16. Slides of pie chart and complex legend or crazy 3d invented chart (chord diagram? Radial bar chart? McCandless cover with the colours? the visual system is flawed. Change blindness and the Pepsi/Aubergine Just do one. This is important because charts need to be designed to avoid making the brain do more work than necessary. Everytime you change things, or force your audience to move away, write code, switch view, they are flushing their cache in the brain and it’s costing them time.
  17. However look at this. This is an award winning viz made by Simon Scarr around the time the US announced its withdrawal from Iraq. It is designed using visual best practises we have discussed. It is hugely compelling at the same time as being designed to draw you in. It’s as far as you can get from MccCandless as possible. But better.
  18. Right – here we get into a debate. When you’re designing charts, how do you balance functionality with aesthetic design?> When designing visualisations for others, you need to balance the ability for the them to actually understand what the heck you’re trying to say with a design that makes them want to look at your chart. There are so many right and wrong ways to do this it is not possible to tell you what’s right: it depends on your goal. On your audience. On the data. On the questions.
  19. Finally, even when sticking with good design principles you have loads of options to consider when designing. And these choices will control the message your viz has. Every viz should have a message. Let’s see what we can do with this. First off, let’s look at 3 things he did The title: that’s enough to tell you his message: he’s emphasising the LOSS of life. Was his choice of red neutral? Of course not – it’s blood. Bar charts normally go up. What does this one go down? To look like a blood smear.
  20. What can we do to this chart to change the message without even changing the vizzes> Rotate the viz. Now the drop in deaths is clearer. Change the title: that controls the message Change the colour to something more neutral. Pause: notice how the message is completely different.
  21. What can we do to this chart to change the message without even changing the vizzes> Rotate the viz. Now the drop in deaths is clearer. Change the title: that controls the message Change the colour to something more neutral. Pause: notice how the message is completely different.
  22. Right – here we get into a debate. When you’re designing charts, how do you balance functionality with aesthetic design?> When designing visualisations for others, you need to balance the ability for the them to actually understand what the heck you’re trying to say with a design that makes them want to look at your chart. There are so many right and wrong ways to do this it is not possible to tell you what’s right: it depends on your goal. On your audience. On the data. On the questions.
  23. Traditionally we would do visualisation at the end of the process. We’d have our data, and then try to create the chart that demonstrates this. But this was doomed to failure – we’d choose the wrong chart. And we’d stick with it, even if it didn’t necessarily prove our point. And we’d never visually explore our data to confirm questions, or find new questions. And who here hasn’t spent days in Excel formatting charts endlessly? We’ve all done it, and while we can pretend we’re doing work, we know we’re really just tweking nothingness.