Design literacy

1. literacyliteracy D E S I G ND E S I G N Wednesday, September 11, 13

2. Dear AmericanAirlines I redesigned your website and I'd like to get your opinion.... Dustin Curtis http://dustincurtis.com/dear_american_airlines.html (A design villain) Wednesday, September 11, 13

3. Wednesday, September 11, 13

5. Fire your entire design team... [who] is obviously incapable of building a good experience. Get outside help. Dustin Curtis http://dustincurtis.com/dear_american_airlines.html Wednesday, September 11, 13

6. Dear Dustin Curtis, I saw your blog post titled “Dear American Airlines,” and I thought I’d drop a line. Sorry for the length of this email, but let me sum up the gist of what I’ve written below: You’re right. You’re so very right. And yet… Mr. X (via Dustin Curtis) http://dustincurtis.com/dear_dustin_curtis.html Wednesday, September 11, 13

7. 2 hours Wednesday, September 11, 13

8. 365 days365 days Wednesday, September 11, 13

9. Why would Dustin publish this? Wednesday, September 11, 13

10. Calling, sending a text, writing a letter. Write a Yelp review, etc. Publish a tweet, a blog post, etc. Take out a newspaper, billboard ad, etc. ...Consulting. Wednesday, September 11, 13

11. LiteracyLiteracy Wednesday, September 11, 13

12. Literacy,inanymedium,means notjustknowinghowtoread thatmedium,butalsohowto createinit,andtounderstand thedifferencebetweengoodand baduses. Clay Shirkey Foreword to Mediactive by Dan Gillmor “ Wednesday, September 11, 13

13. Qualitative QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE Wednesday, September 11, 13

18. Designliteracy requiresthatwe... ๏Designeffectivelywithexistingmedia. ๏Understandthepsychologyofpeople. ๏Understandour“limitations.” ๏Seethepotentialinnewmedia. ๏Prudentlyleveragethese,overtime,toteach. Wednesday, September 11, 13

20. discover define develop deliver 1 2 3 4 Wednesday, September 11, 13

21. WRITING Pieces together thoughts Expands our understanding READING Wednesday, September 11, 13

22. consensus Design for commerce Adversarial design Dissensus Wednesday, September 11, 13

23. CONSENSUSCONSENSUS Wednesday, September 11, 13

24. eCommerce A/B testing conversions Wednesday, September 11, 13

25. Civic Literacy Field Guides to Ensuring Voter Intent Wednesday, September 11, 13

26. Health Literacy Healthfinder.gov, Telling Kids About Cancer Wednesday, September 11, 13

27. dissensusdissensus Wednesday, September 11, 13

28. Bi er Pill Wednesday, September 11, 13

29. ONE ACETAMINOPHEN TABLET COSTS 1.5¢. YOUR HOSPITAL MARKS IT UP 10,000% Wednesday, September 11, 13

30. The culture we created as a consequence, though, was – and still is in some ways – profoundly unattractive. What was supposed to be fairness can become callousness or, at the very least, can feel that way when read from the other side. Nick Harkaway The Blind Giant “ Wednesday, September 11, 13

31. Million Dollar Blocks Wednesday, September 11, 13

33. At any level of abstraction, design can either be a gesture of consent or dissent. A statement of fact or a rhetorical question. Wednesday, September 11, 13

34. Designingfor Literacy Designingfor Literacy Wednesday, September 11, 13

35. Accessibility Wednesday, September 11, 13

36. 1. Obtain literacy 2. ??? 3. Profit Wednesday, September 11, 13

37. <img alt=”description” /> no yes Wednesday, September 11, 13

39. experts developers Designer Wednesday, September 11, 13

40. MAGIC experts developers Wednesday, September 11, 13

41. experts wanted tests A government that ensured accessibility compliance. Wednesday, September 11, 13

42. magic: design for consensus Design to facilitate accessibility compliance. What’s the relative contrast of color pairings on your webpage? What’s relative contrast? What are color pairings? What’s a webpage? Wednesday, September 11, 13

43. devs wanted understanding A government that ensured accessibility literacy. Wednesday, September 11, 13

44. adversarial design Help culture see the ways in which its system wasn’t working. Testing is not teaching. Wednesday, September 11, 13

45. If you are coming from outside the usual pool of people who work in Field X, you’re going to hit [cultural] barriers. Some of those barriers need to be rattled and eventually demolished, but some are just about a lack of shared context. Open secrets are the hardest ones to crack when you’re coming in from outside, because no one will take you aside and whisper them in your ear. They’re the air everyone else is breathing. Erin Kissane Wednesday, 12 June 2013 – The Pastry Box Wednesday, September 11, 13

46. Journalismprinciples ๏Thoroughness.Learntospeakthelanguage. ๏Accuracy.Avoiderrors;theyunderminetrust. ๏Fairness.Talktousersandstakeholders. ๏Independence.Constructyourownnarrative. ๏Transparency.Askpeopletocorroborate. Adapted from Dan Gillmor’s principles of trustworthy media creation in “Mediactive” Wednesday, September 11, 13

47. Apleaforcontentstrategy ๏Problem ๏Vision ๏High-levelstrategy ๏Contentroadmap ๏Caveats&Openquestions Wednesday, September 11, 13

48. Whatthis meansforus Whatthis meansforus Wednesday, September 11, 13

49. fashion commerce infrastructure governance culture nature Wednesday, September 11, 13

52. fashion commerce infrastructure governance culture nature Visual design Interaction design Information architecture Content strategy User-centered Wednesday, September 11, 13

53. JOURNALISM TEACHING 1 2 Wednesday, September 11, 13

54. Whatthis meansforusers Whatthis meansforusers Wednesday, September 11, 13

55. We’reinanindustrythatinitially focusedonhavingusersnotthink whenthere’satonofmeritin consideringwhatwewantusers tothinkabout. Wednesday, September 11, 13

56. The “literacy” bar Book awesome 2,000 BOOKS BLUE SKY User awesome NOISY & BLOODY BLUE SKY Adapted from Kathy Sierra at Business of Software 2012. Building the Minimum Badass User. Wednesday, September 11, 13

57. Don’t focus on the thing, focus on the user. Enable literacy through design. Wednesday, September 11, 13

59. @andrewmaier andrew@uxbooth.com http://bit.ly/10Mdelj Nerds rejoice! There’s a bibliography available! Wednesday, September 11, 13