1. Prepared for:Yes. You did it.

2. Discover the best experiences
and get connected through it.
The Concept

3. People’s lives are more than just pictures.
With Dreemo people can express their life stories and
experiences in a more meaningful way.
Core Beliefs

4. What is an “Experience”?
Doing an experience is having an active participation in an event or activity – it
involves a spatial location and a physical action.
!
At dreemo an experience is a description backed up by a photo or video. We
believe context is everything. The moments you capture and share are not just
about the quality or how good you look, it’s about how great the story is. When you
go to another country, try a new restaurant, see a new movie, buy new hip pair of
shoes, the most important thing is the experience itself. The whole purpose of the
pictures you take and share is to say“I’ve Done it”. That is what we are aiming for.

5. Instagram
Photos
Vine
Videos
Dreemo
Experiences
17 55:
Making it Simple.

6. Creating an experience is as immediate
as it could be. The only additional step to
taking a photo involves naming what
you’re doing.
!
With the conditioning initial structural
phrase (I’ve), you can post any experience
in the world: ‘I’ve been to Vilnius’ or ‘I’ve
bought a new phone’ or even ‘I’ve been
nominated for the Ice Bucket Challenge’.
The possibilities are endless.
Creating
Experiences#1

7. Experience
Page#2
Scrolling down the feed you
can see what your followings
are up to. Say you like what
people have been doing or
Press & Hold the preview
button to have a quick
glance at the picture per se.
1. Scroll to
see what’s up.
2. Press & Hold
to quickly glance.
3. Release
to come back.

8. Discover#3
The discover panel will suggest you the most trendy experiences, the
mostly done and the ones with the most likes. Tracing your profile,
the discover panel will also recommend the experiences that best
suit you. If you have many experiences in common with someone,
further experiences from that person will be suggested to you.

9. Each experience has its’ own feed. The idea of multiple
feeds comes with the need to create the right emphasis
around each experience. We want everything revolving
around a specific moment to be concentrated in one place
only.
!
In the experience page the immediate interaction goes on by
just saying you have done something (Done it) or you wish
to do (Wish it). If you want to further see everything that has
to do with that experience (who has done it, pictures or
comments), you have a sub-feed for those you know and for
everyone in the world.
Experience
Page#4

10. User
Profile#5
The simplest and most
beautiful way to display
your life story.
See what experiences
you have in common
with others.

11. We deliver a brand new set of data to
businesses, and we do it through Advertising.
Business Model

12. We see a great potential for brands to create their own experiences or to endorse existing
ones. Apple can create an experience saying ‘I’ve bought the new iPhone 6’ and from a simple click
know the exact number of people that bought it or want to buy. A brand would afterwards pay to
have the experience on the feeds and discover pages of users that fit their targeting choices. The same
they find on other existing advertise based models such as Facebook©.
!
The results will allow businesses to outline a profile for potential users, know the exact number of
users who find their product/service a relevant and valuable asset enough to put it on the ‘Wish it’ list,
and learn from the conversion rates, if they are being able to successfully turn ‘wish its’ into ‘Done its’.
We believe we are a great complement to what is out there. We offer data as specific and straight-
forward as never before, with no data manipulation or guessing.

13. Prepared for:Yes. You did it.