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Taming fiefdoms: Collaboration, content and complex stakeholders

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Taming fiefdoms: Collaboration, content and complex stakeholders

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CSForum Melbourne, October 2016. Transcript at: http://www.webcontentstrategy.com.au/taming-fiefdoms-collaboration-content-and-complex-stakeholders/

As content strategists, our work often involves trying to change the way an organisation does something—whether it’s by way of a new website, updates to navigation, a content review, or even implementing a governance model.

And at the heart of change are people. Some who will be excited and ready to embrace what you’re doing, and some who will be harder to engage as they become protective of their patch of turf. Competing priorities, battles over budget, and plain old internal politics can be tough to manage, especially if you’ve got a project to deliver.

This presentation looks at practical ways you can collaborate with complex stakeholders on your next content project. It will discuss different warning signs to keep your eye out for that could disrupt your plans, as well as offer tips for gathering stakeholder requirements, obtaining constructive input, and techniques for aligning different business groups to share a common vision.

CSForum Melbourne, October 2016. Transcript at: http://www.webcontentstrategy.com.au/taming-fiefdoms-collaboration-content-and-complex-stakeholders/

As content strategists, our work often involves trying to change the way an organisation does something—whether it’s by way of a new website, updates to navigation, a content review, or even implementing a governance model.

And at the heart of change are people. Some who will be excited and ready to embrace what you’re doing, and some who will be harder to engage as they become protective of their patch of turf. Competing priorities, battles over budget, and plain old internal politics can be tough to manage, especially if you’ve got a project to deliver.

This presentation looks at practical ways you can collaborate with complex stakeholders on your next content project. It will discuss different warning signs to keep your eye out for that could disrupt your plans, as well as offer tips for gathering stakeholder requirements, obtaining constructive input, and techniques for aligning different business groups to share a common vision.

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