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Are you mobile ready 280311


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Are you mobile ready 280311

  1. 1. Reaching YourMobile AudienceAre you Mobile Ready?Increase your audience share
  2. 2. Digital life Physical life Google Confidential and Proprietary Google Confidential and Proprietary 4
  3. 3. The Rise of M-Commerce: Factors in the Equation23% 20 Million 42% £500mof time accessing mobile internet of UK mobile Value ofthe internet is via users in the UK subscribers have m-commerce ina mobile device in 2010 a smart phone the UK in 2010IAB/PWC mobile study, Apr 2010 Mobile Squared, Oct 2010 IAB/PWC mobile Adspend study Apr 201012% 38% 2007: 1Secondof all UK shoppers penetration of 3G £40/month for frequency of salesuse mobiles to in the UK (from iPhone 2G via a mobileresearch before 28% in 2009) device on ebaythey shop Morgan Stanley, Nov, 2010 2010: $1 Billion £20/month for Amazon’s revenue iPhone 3Gs from M-commerce Tesco, O2 Google Confidential and Proprietary 5
  4. 4. The 2010s Will Be the Decade of Mobile 2011 85% beats £3.3bn $6.5bn 500m to of new handsets will Mobile internet users Transaction value of Redemption value of 3.5bn be able to will exceed mobile Mobile growth in access the desktop users payments in Coupons in mobile internet mobile web globally the UK US alone users globally 2010 → 2015 Source: Source: Source: Source: Source: MobiThinking, Oct 2010 Morgan Stanley, Nov 2010 IAB/PWC Adspend study, Apr 2010 Borrell Associates, Aug 2010 Ericsson, Mobile Broadband World, Nov 2010 Google Confidential and Proprietary 6
  5. 5. Top 10,000 Mobile Queries - Ireland 18000% 16000% +4300% 14000% 12000% 10000% 8000% 6000% 4000% 2000% 0% Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 2007 2010 Google Confidential and ProprietarySource: Google Internal June 2010
  6. 6. Mobile accounts for 19% of Paddy Power betting A bet is made every 3 seconds from a mobile device 31% of all online customers also transact on mobile Google Confidential and ProprietarySource: Paddy Power Mar 2011
  7. 7. 79% of large online advertisers do not have a mobile optimized site Google Confidential and Proprietary 12Source: Google research 2010
  8. 8. Media Consumption Has Shifted, But Are You Reaching Your Audience? Share  of  Advertising  Spend  in  Ireland All those mobile users… and this is how little budget is spent reaching them 5.80% 7.80% 0.60% 21.30% TV 7.80% Print  Newspaper Print  Magazine Radio Online 14% Outdoors Mobile Other 3.30% 39.40% Google Confidential and Proprietary 13PWC Research 2009, projected Advertising spend in Ireland in 2011
  9. 9. 5  factors  driving  the  growth  in  mobile  internet  usage   1.CompuAng  Power     Memory  cost   2.Clever   Transistors            per   chip   Devices   Time   3.ConnecAvity   increasing   5.Cloud   CompuAng   4.Costs  Decreasing   Google Confidential and Proprietary 14  
  10. 10. 4 key trends• Entertainment• Immediate• Local• Shopping companion Google Confidential and Proprietary 16
  11. 11. Mobile entertains us 125years of Angry Birds played every day 200 million mobile playbacks a day on YouTube Google Confidential and Proprietary 17Source: Nielsen June 2010, Rovio December 2010, YouTube Internal Data 2010
  12. 12. Mobile is local 1 in 3 mobile searches is local After looking up a local business on their smart phone, 61% of users called the business and 59%visited. Google Confidential and Proprietary 19Source: Kelsey Group 2010, Google User Behavior Study 2010
  13. 13. The ultimate shopping companion 79% of smartphone Internet users use their smartphones to help with shopping. 74% have purchased as a result of using their smartphone while shopping. Google Confidential and Proprietary 20Source: Google User Behavior Study 2010
  14. 14. The Mobile User is Always On Daily View Weekly View Desktop Searches vs. Mobile Searches Desktop Searches vs. Mobile SearchesSource: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010 Google Confidential and Proprietary
  15. 15. Step 4. Check Mobile Website/App ü  What does your clients website look like on a mobile device? ü  Is there a mobile app available? 26 Google Confidential and Proprietary 26
  16. 16. Where do I start? Create a fantastic experience for mobile users Google Confidential and Proprietary 29
  17. 17. Mobile Website Optimisation 1Prioritized Content 2White Space 3 Big Buttons 4Simple Conversion Google Confidential and Proprietary 31
  18. 18. Be found Comscore – web traffic vs app traffic Google Confidential and Proprietary
  19. 19. Full Suite of Mobile Advertising Solutions: Search & Display Display ads Video Display Ads Search Ads Display Ad Units Google Confidential and Proprietary 39