Sears

1. Presented by Andrew Prince (arprince)
October 11th, 2019

2. Problem and
Product
Poor in-store selection
Economies of Scale /
supply chain
Sears Catalog

3. Persona Wish Book - Kids
All-American Rural
Families
Consumer Products

4. History
Founded by Richard
Sears, 1892, Chicago
Mail Order Watches
Catalog Gradually
Grew

5. History
Started Building Retail
stores in 20s
Homart Dev Co, Allstate
Prodigy
Sears Tower

6. History
Started facing
competition from
Walmart in the 90s
Amazon
Nasdaq delisting and
Ch 11

7. Business Model
Sears Roebuck &
Co. formed, sells
watches by mail
Sears IPO. Sells
wide range of
products by mail
Sears enters/creates the
big-box store market and
sales surpass catalog.
Peaks in 74
1892 1906
1920s-
1974
1975-
2018.
2019
Decline begins.
Bankruptcy 2018. Some
400 stores remain

8. Sause
Economies of Scale /
Supply management
Reached New Rural
Customers
Failed to Innovate
where it Counts

9. What’s
[Not]
Hot
Sears catalog
revolutionized sales
Saw the internet, misse
it anyway
Diversified and lost
focus, Wmart cheaper

10. Competition

11. Finances
Delisted from NASDAQ in 2018

12. Finances
Declining Revenue:
3843 stores in 2006
1002 in 2018 (Kmart included)

13. Prediction:
Imminent
Failure
177 Stores
40,000 Employees
Bankruptcy Lawsuits
and Buyouts

14. References
● https://www.history.com/news/sears-catalog-houses-hubcaps
● https://www.investopedia.com/news/downfall-of-sears/
● https://nypost.com/2018/10/24/another-sears-death-knell-stock-delisted-from-nasdaq/
● https://upstatebusinessjournal.com/aim-low-rise-wal-mart-fall-sears-lesson-disruption-theory/
● https://www.cnbc.com/2018/10/11/here-are-5-things-sears-got-wrong-that-sped-its-fall.html
● https://www.businessinsider.com/sears-failing-stores-closing-edward-lampert-bankruptcy-chances-2017-1
● https://www8.gsb.columbia.edu/articles/ideas-work/sears-case-study-business-failure
● https://money.cnn.com/2018/02/12/news/companies/sears-downfall/index.html