2. Meaning:
Very simply put, IT Marketing or electronic
marketing refers to the application of
marketing principles and techniques via
electronic media and more specifically the
Internet. The terms e-Marketing, Internet
marketing and online marketing, are
frequently interchanged, and can often be
considered synonymous.
3. The methods of marketing have changed
and improved, and we've become a lot
more efficient at telling our stories and
getting our marketing messages out there.
eMarketing is the product of the meeting
between modern communication
technologies and the age-old marketing
principles that humans have always
applied.
4. The Main Objective Of IT Marketing is
Advertise
Reach individuals
Increase Sale
Make Awareness
5.
6.
7. Customer Solution: Rather than pre-defining the
customer into a product, the consumer model
puts the impetus on satisfying the customer’s
needs. The Consumer model should be seen as
a conversation between the customer and the
business, which come together to create a
custom product that satisfies a customers needs.
Cost : The price is only one factor in acquiring
customers. Cost reflects the cost of using the
product, which can include inconveniences
(changing from one computer software to
another) and customer ethics (such as choosing
between organic and non-organic eggs).
8. Convenience : (whether geographical or
through search engines) influences the
perceived value of a product. The ease in
which a consumer can purchase a product is
crucial in deciding what business acquires
customers.
Communication :Communication views the
promotional process as lateral, involving
conversation between the customer and
business.
9. Internet Marketing is inexpensive
while traditional marketing is
expensive and requires huge
investment .
The Internet deal procedure is well thought of
delivering goods traditional deal procedure,
which is done as a real time deal, and therefore
a lack of product.
Internet Marketing is the product of the meeting
between modern communication technologies
whereas traditional marketing remain to be
stagnant.
10. STRENGTH:
Global Business From Anywhere
Products reach to customer directly
Low Staff cost
Global Reach of business
WEAKNESS:
Weak market image
Lack of Shop Brand Recognition
11. OPPRTUNITIES:
Growing demands
Enter new Markets
Increase in sale
Internet user increasing rapidly
THREATS:
Advertising may effect inversely
Brand may effect
