The Holt Hotel has experienced significant quality improvements in recent years. However, there is still work to be done to fully establish the hotel as a leader in its industry. The document proposes several initiatives to further improve the hotel's marketing and identity, such as creating an annual marketing plan, rebranding efforts including a new logo, and developing new event and sales programs to attract more customers.

1. A growing Hotel

2. During the last years we can relate a highly
increase of quality on the Holt Hotel.

3. Before Now

4. Now
Before

5. Changes are notorious and with several benefits
but there are still some amendments to project
the Holt Hotel as a reference on this business.

6. Now
Poorly explored
hotel history
Lack of identity
Old logo
Cold communication
Lack of standards
Unexistence
of Annual Marketing plan
Unexplored
places for events
Lack of incentive
for new costumers

7. After
 Annual MKT plan proposal
Creation of a plan for 2019
 Online & Offline MKT Management
Facebook, Instagram, Google Ads, Brochures, Menus
 Hotel Identity definition
Logo rebranding, Team and rooms standards, …
 Events initiatives
Proposal of new ideas to explore the hotel
 Sales initiatives
Proposal of new ideas to increase bookings

8. Offline Marketing suggestions

9. Proposition
Actual

10. Now
Proposition
Actual

11. Proposition
Actual

12. Online Marketing suggestion

13. Now
More attractive picture | Call to action
Logo in all materials | Friendly copy close to
the target |Page reference to engage more
public | Restaurant’s prospection
Proposition
Actual

14. Where can I be allocated on the team?

15. Ana
Emma
 HR
 Sales
 Contact with customers and
partners
 Events and Communication
Management
 Development of event
concept creations
 Backoffice site maintenance
 Social Network Management
 Development of content –
brochures, FB Posts, etc.

16. Advantages of myself
 Good knowledge of the Hotel after 1 year working there
 Daily attendance
 Experience in online brand management
 Total focus of attention - without articulating with other customers

17. • 6 months experience with
this project
• Minimum wage
• 40 hours per week with
flexible schedule
My Proposition

18. Thank you.
Ana Figueiredo | October 2018