8. Why Franchise?
-Support System
-Training & Tracking
-Proven Processes & strategies
-Brand Recognition
-Built in Customer Base
-Lower Failure rate(Well defined Operations)
-Marketing Support
-Reduced involvement in Day-to-Day Operations
-Purchasing Power
-Innovations & Experimentation
-Low Risk & High Profit
9. FOFO-(Franchisee Owned Franchisee Operated)
Why FOFO Model-
-Ownership
-Authority of Partner
-No Lock in Period
-Flexibility of tasks
-Your Face Value
10. What We Do-
--Management of Distributors(Kharidi)
For 1500-2000 varieties = 150+ Brands = 80-100 distributors
-Time Issue
-Stock Overloading
-Min Order issue
-Blocked Capital
-Distributors payment management
-Bills Management
-Repackaging Cost
-Expiry Management issue
-Damaged Products
-Fight for better Margin
-Availability
13. Why a Business gets Success-
-Rate
Hamare aaj 120+ stores hai, Our purchasing power is Higher than other individual
players.
-Quality
Consumer Return, Partner return is 100% with no questions asked, Masala Best
quality, Staples best quality, Sugar most people sell S30, we sell M30.
-Service
Hume Garv hai ki hum 60 mins mai Home delivery krte hain free of cost, Hum already
kaafi bade brands se is cheez mai aage hain aur hamesh rahenge, kyunki hum young
company hai aur daily seekhte hain
-Experience
Lights, Layout design, Product placements, Staff grooming sab chhezo hum krte hain
taaki customer experience acha rhe, customer ko maza aana chaiye
-Offers
Seasonal & Festival offers, Monthly offers, Loyality cards ke through hum customer ko
attract krte hain.
14. Online Presence &
Future Ready-
-One delivery boy will be given by Apna Mart.
-Apna Mart rider app will manage all Online orders
hassle free.
-We are the only company giving delivery in 60-90
mins in tier 2 cities.
-Designated LAST MILE TEAM to track all online
orders.
-All offers are applicable online.
-By 2025 Online grocery sales are estimated to grow
3 times in India.
15. Brand Recognition
-When you add brand to your business, Customer footfall increases.
-Brand always have its own customer base everywhere.
-Adaptability of change.
-Support system
18. Repackaging Cost/Extra Cost-
Normal Shop - 20,000 to 25,000 per month on labour & equipment.
- Extra shop/space for Godown for excess stock.
- Need to purchase an extra stock to get better margin,
resulting in chances of damage & expiry.
Apna Mart - Best quality packing pouches directly provide by Warehouse with
0 rupees extra cost.
- No Godown needed due to faster movement of stock.
- No Bulk purchasing required for margin, as Our Avg Margin is fixed.
19. New Customer Acquisition/How to kill
competition-
- Marketing Campaigns
- Door to Door offers Pamphlets distribution(2000+)
-Newspaper Pamphlet distribution(3000+)
- No parking boards
-Pole flex(20)
-Online Ads on Facebook, instagram & google
-Apna Mart spends around 200/- per customer
Lets see our Marketing offers in details, how we are one step ahead of other Companies-
21. 2
Monthly Start Offer
Offer Details
On a purchase of products
worth Rs1500 and above ,
2kgs Sugar for only Rs10.
The month start offer is to cater to the
majority of our loyal customers , visiting
us during the start of the month. About
70% of our consumers shop from us in
the first 10 days of the month (against
a market standard of 25% retention in
first few days of the month) ,largely
contributing to the month’s overall sale.
Start Offer
22. Apna Mart’s monthly and seasonal
campaigns are designed to appeal
to customers. A variety of offers,
discounts, new categories, and
communication allows us to remain
desirable throughout the month.
Monthly &
Seasonal
Campaigns
3
Monthly & Seasonal Campaigns
23. We do not miss a chance to celebrate with our family! To keep
up with the essence of making memories and celebrating
together, Apna Mart’s festive campaigns are to convey our love
and excitement to be associated with our customers.
4
Festive Campaigns
SHOP FOR ₹2500
AND GET 8 P CS BOWL
FREE
SHOP FOR ₹1500 AND GET
2KG SUGA R
@₹10
+
30th Sep - 9th Oct
Horlicks C ho c o la te
F la vo ur 1 Kg
T a ta Te a Gold
5 0 0 g
G o drej A er R o o m
F re s he ne rs
Bro o k Bo nd
R e d L a ble 1 Kg
Ki s s a n M i xed
F ruit J a m 7 0 0 g
S AVE
₹35
S AVE
₹70
S AVE
₹40
₹437
₹375
MR P
OUR P RI C E
A a s hi rva d A tta
1 0 k g
₹245
₹240
MR P
OUR P RI C E
A m ul
Butte r 5 0 0 g
₹144
₹132
MR P
OUR P RI C E
M o rte i n M o s qui to
R epellent R efill 3 5 m l
₹85
₹69
MR P
OUR P RI C E
Chings Schezwan
Chutney 2 5 0 g
₹54
₹45
MR P
OUR P RI C E
G a ne s h
M a i da 1 Kg
S AV E
₹45
Nim yle Floor
C le a ne r 1L
BUY 2
S AV E
₹ 5 0
V i m Liquid D i s hw a s h
R efill 5 0 0 m l
B U Y 2
S AVE
₹ 4 0
Ti s s ue Na pk i ns
Pa rle H a ppy H a ppy
C ho c o C hi p C o o k i e s
All Pa rro t
M a s a la s
Flat
15%
OFF
All Kno rr So ups
Flat
10%
OFF
All Diapers
Surf E x cel Liquid
D e terg e nt 2 Ltr
H a ldi ra m s
Bhuj i a Se v 1 Kg
S AVE
₹40
S AV E
₹20
S AVE
₹50
All Tetley G re e n
Te a ( 2 5 te a ba g s s e t)
15 OFF
Flat
%
S AVE
₹70
30th Sep - 9th Oct
SHOP FOR ₹ 2 5 0 0
AND GET 8 PCS BOWL
FREE
*Images are only for representative purposes.
Weran abumper offerwhere customers
who shopped forRs.2500/- and abovewere
giftedabowlset.
Har Ghar Diwali
Along withoffering discountson
popularitems,we pairedtheabove
dealwiththesugaroffer
.
24. 5
Festive Campaigns
Since the Bowl Offer was a great success
we continued to run it till Diwali was over.
We had around 10,000 participants for the
lucky draw with 500 customers winning
prizes like TVs, fridges, mixer grinders, manual
choppers, irons and bowl sets.
Diwali Dhamaka
and Lucky Draw
26. 7
Social Media Marketing
Social Media
Marketing
Establishing an omni channel
presence and comunicado
enables us to reach a diverse
group of audiences in the states
of Jharkhand and Chattisgarh.
The goal is to engage and
appeal to each consumer in the
demography.
27. Apna Mart recognizes a responsibility towards
its society. We choose to be present in times
important to you !
During Chhat Puja, our small attempt to make the
experience of women devotees comfortable and
safe, by installing changing rooms around the
ghats helped us be a part of you, our society.
We will continue to identify and fulfill our
responsibilities towards you.
Social & BTL
Engagement
www.apnamart.in
28. Apna Mart Lifetime Support System-
-Back up Store Manager
-Operation Team guidance day to day.
-48hrs Rotation which saves your blocked capital.
-Training of staff
-Experiments & innovations
29. Technology Driven-
-APNA MART consumer app, Apna mart merchant app, Apna mart rider app, Tez POS software
all will be provided FREE of cost.
-All bills, purchasing, selling, damage, expiry will be managed automatically.
-Full inventory management through merchant app.
-Tracking of daily sales at your place through app.
-Every month you will get to know your Top 50,100,500 selling products.
-Credit line of 20% of the sale will be given with no time boundation.
-You will never face stock overloading as our software will tell you about the required quantity.
30. - Hum Retailer se nhi kamate hain, Hum directly Brand se
kamate hain.
31. Margins in Retail business
0 to 5% 15 to 20%
Normal Marts(10 Lac) - 7L(70%) 3L(30 % approx.)
Average Margin- 7L*5%+3L*20% = 35k+60K = 95K only
But for this a retailers has a lot to fight with distributors, Bulk
stock purchase required for better margin, also with a min order
quantity.
APNA MART gives you a FLAT 10% margin on purchase.
32. Our Franchise Assurance-
1 Family- 5000/- to 10000/- per month on Daily needs, personal
care etc.
6 months- 100 Families- 100*5000 = 5 Lac/month
1st Year- 200 Families - 200*5000 = 10 Lac/month
2nd Year- 400 Families - 400*5000 = 20 Lac/month
3rd Year- 600 Families - 600*5000 = 30 Lac/month
4th Year- 800 Families - 800*5000 = 40 Lac/month
Our Stores which have completed 1 year are already above 15
lac/month.
33. January 26, 2023
ApnaMart
Tupudana,
Ranchi Store Overview
AM Tupudana is our 5th store, started in the outskirts of Ranchi. Mr. Suraj Singh, who is a 35
year old government employee, started this in November 2021 to get a steady source of
secondary income. Currently, this store consistently does over ₹15Lakh in monthly sales and serves
over 1,500 happy customers each month.
Our offline marketing during store inauguration combined with the festive season consumer
demand ensured ₹1.2 Lakh of opening day sales. This store continues to be the best grocery store
in the Tupudana area of Ranchi.
34. 2
Factsheet
Location Ranchi
Store Size 900 sqft
Monthly Transacting Customers 1,500
Sales ₹15,00,000
Online orders per day 15-20
Take Home ₹1,00,000/-
Comparison with other modern trade stores
AM Tupudana Other MT store
Store Size 900 sqft 700-1200 sqft
Avg. Sales per sqft ₹1,650 ₹600-800
Store Investment ₹11 Lakh ₹14-15 Lakh
Inventory Turns 20 Days 45 Days
M6 Retention 35% 8-10%
Take Home ₹1,00,000 ₹15,000 - ₹25,000
Payback Period 18 months 75-100 months
One of the critical metrics for somebody opening a new store is “Payback Period”, that is, the time
taken in recovering the entire investment. AM Tupudana is on track to recovering the full investment
in 1.5 years! This number for an average store is about 6-8 years.
35. 3
ApnaMart Lower
Chutia, Ranchi hardships, he wasn’t able to grow the sales and
was losing ₹10,000 every month.
Within 3 months, we were able to grow the
monthly sales to over
₹8 Lakhs and by the end of 6 months, the store
was doing over
₹14 Lakhs! Atulji always maintained the highest
standards for customer experience and that
along with our top notch inventory management and marketing ensured that the
store is a benchmark for any new modern trade store in Ranchi.
This store continues to get more than 500 new customers every month and that
results in steady growth in sales even at this scale.
Store Overview
AM Lower Chutia is our 20th
store, converted in April 2022.
Mr. Atul Kumar, who is a 26 years
old aspiring entrepreneur from
Jharkhand, found it very difficult
when he managed his “12X7”
store. He would spend 12+ hours
36. 4
Factsheet
Location Ranchi
Store Size 1,100 sqft
Monthly Transacting Customer 1,800
Sales ₹17,00,000
Online orders per day 18-20
Take Home ₹1,20,000
Before vs After
Before Apnamart Now
Store Size 1,100 sqft 1,100 sqft
Monthly Transacting Customer 600-700 1,800
Monthly Sales ₹5 Lakh ₹17 Lakh
Inventory Turns 50 Days 19 Days
Online Orders 0 500 per month
Hours spent per week 70-80 10-15
Take Home - ₹10,000 (Loss) ₹1,20,000
37.
38.
39. Property Conditions-
- We can only proceed with you after property approval from
Bangalore Team.
-We focus on Visibility, Locality, Lane, Population, Existing store,
Parking & Moving Traffic before approving a property.
-We only approve a property which have a potential of reaching
15 lacs of sale per month in 1 year.
-We don’t believe in struggling, We believe in profitability.
