The document provides tips for effective advertising. It recommends that businesses stand out from competitors by having unique selling points. Headlines should grab attention with benefits. Offers should create irresistible value like discounts, free trials, or packages. Advertisements should encourage action and purchase by highlighting benefits instead of just features. Complete contact information and compelling graphics can also improve ads.

1. IMPORTANT TIPS
TO FOLLOW FOR
EFFECTIVE
ADVERTISING
S T A N D O U T F R O M Y O U R
C O M P E T I T I O N
Show your customers why business is should be their first
choice, not your competitors. A business should have a USP
(Unique Selling Points) with a proposition that your
competitor doesn’t offer.
With an effective headline, you can actually grab and keep
your customers attention. Headlines are newsworthy and
come in many forms with a strong benefit.
O F F E R W H A T T H E Y C A N ’ T
R E F U S E
The customer loves a bargain. Create irresistible offers like
unbeatable prices, free trial, free shipping, or a package
that helps you to be successful.
Explaining features is good but explaining benefits is what
customers want to hear from you. They don’t want to know
what you do, they care for what they get.
People read the article seven times more than news. They
are seeing ads regularly and they don’t care until you offer
them something that others are not offering.
A C T I O N A B L E C A L L - T O - A C T I O N
( C T A )
Encourage your customers to take action on your ads.
Offering them something they just directly clicked, order
your product, and pay for your service.
Advertising isn’t about a one-time setup, thousands of
advertisers are regularly placing ads so your customer
doesn’t have time to wait for your offerings. Bring an
upcoming season or event deals.
Building trust and interest in your company is an important
aspect of advertising. Let them understand and know your
business is the right choice. Show your past reviews or
product rating on ads.
Visual attracts. Plain text and background make visual
boring. Adding exciting graphics to your ads affect your
visuals.
D I S P L A Y C O M P L E T E C O N T A C T
I N F O R M A T I O N
Add complete information on your landing page where
customers can see products, product descriptions, and
purchase information.
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2 U S E P O W E R F U L H E A D L I N E S
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4 T E L L B E N E F I T S
5 A D V E R T I S A B L E N E W S
C R E A T E U R G E N C Y
U S E T E S T I M O N I A L
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A P P E A L I N G G R A P H I C S9
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