1. Words that Work
Melanie Green Editorial Services
www.melaniegreen.info
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The best and worst words to use in marketing copy.

2. IMPORTANCE OF WORDS
Businesses today operate in a world where written content is everywhere. The internet
has made it easy for potential customers to research products and services before they
even make contact with the companies themselves. This makes using the correct words
vital to any company’s marketing mission. This report details the best and worst words
that you can use in your business’ marketing efforts.
We use these same principles behind our client work at Melanie Green Editorial Services.
They have a proven track record for positively affecting sales.
BEST WORDS FOR BUSINESS MARKETING
FREE
You already know that customers like “free” things, but it’s important to understand why.
Customers aren’t looking to scam you. They’re interested in developing long-term
relationships with retailers that know and understand them. Giving them something for
free establishes that they’re more than just a pay check.
YOU
This is the most important word in all marketing copy. Your advertisement should always
focus on what your product or service offers the customer, as they are the person that’s
buying it.
Use the word “you” as appropriate within your marketing copy. Not only will this align
closely with what your customer is looking for, it will change sales revenue.
EASY
Customers want to use products that are easy and simple to use. You’ll never sell a
product by discussing how complex and difficult it is. Favorite products make things
easier, not more difficult. That’s a product that they’re likely to keep coming back to.
BENEFIT
Make sure that you list what benefits your customers will receive if they go with your
product. Even if the computer you’re selling has the largest hard drive, the customer only
really wants to know how buying a computer with the largest hard drive will ultimately
help them.
So instead of making a giant list of all of the features of your product, focus on what
benefits your product has and what problems your product or service solves.
The next time you find yourself making a big purchase, pay attention to what marketing
factors affected your decision. Surely some of the product or services benefits played a
part. What words did they use?

3. WORST WORDS FOR BUSINESS MARKETING
I
In a conversation with someone that you’ve just met, one of the worst things you can do
is to control the conversation and only speak about yourself. Marketing copy is the same
way. The best marketing copy sparks conversation without aiming to control it.
FEATURES
Most product descriptions provide a list of features. While it is important to accurately
describe your product, it’s just as important to showcase it in a way that differentiates
itself from other products like it. Try to integrate your products “features” more
organically in your marketing copy.
FOR TODAY ONLY
Limited time offers feel like scams. In a way, these offers usually are scams. Customers
today need to think about the purchases they make, often researching information online.
Give your customers at least a week to think about a deal. If you’ve done your job
successfully, they won’t need the whole week.
ABOUT MELANIE GREEN EDITORIAL SERVICES
Melanie Green Editorial Services is a Tampa-based editing company that provides staff
quality freelance writing and editing services to businesses of all sizes. Most businesses
need professional writers. Our services allow companies to save money by only paying
for editorial services as they need them, instead of paying salaries, taxes, and benefits for
employees.