For restless young people who want inspiration for change, Freedom Albeit Late is a media product that provides content about freedom, focusing on projects outside the box. Unlike therapists, coaching and self-help books, Freedom Albeit Late offers identification and aspiration that provoke people to bring to life their projects.

3. FREEDOM ALBEIT LATE
A freedom exploring trip around the world

4. For restless young people who want
inspiration for change, Freedom Albeit Late
is a media product that provides content
about freedom, focusing on projects
outside the box.
Unlike therapists, coaching and self-help
books, Freedom Albeit Late offers
identification and aspiration that provoke
people to bring to life their projects.

5. WHAT IS FREEDOM?
doing whatever you want (if you ask a child)

6. ACCORDINGLY SARTRE
• Man is condemned to be free and anguish before his
conviction to freedom.
• The responsibility of their choices are so overwhelming
that arise loopholes, in which man alienates himself from
his freedom, lying to themselves through acts and ideals
that exempt themselves of their own decisions.

7. FREEDOM IS CULTURAL
• Do all cultures believe in freedom the same way?
• How people feel about their freedom around the world?
• How people believe they can exercise their freedom?
• They believe they can do whatever they want, I mean, their
own projects of life?

8. RESTLESS YOUNG
Between 18 and 35 years, C profile - Brazilian Urban Youth Worker

9. 13.7 million people
Font: Mosaic Serasa Experian 2014
Young People, single,
18-35 years
living in big cities
like tech and internet
higher education
than their parents

10. • We are uncomfortable with the status quo;
• We want change but do not know how;
• We understanding that they are responsible for their
own future.

11. TRENDS
• Mychiatry
• Presumers
• Mobile Moments

12. MYCHIATRY
Trendwatching, 2013
• The mind is the new body;
• Improved techniques for self-treatment;
• Consumers join the innovations that will help improve your mental
well-being;
• Is part of the mega-trend of empowerment through self-service
technology.

13. PRESUMERS
Trendwatching, 2013
• Consumers who like to engage, leverage, fund and promote
products and services before they even exist;
• Use crowdfunding and want to be involved in product design;
• Want affordable, friendly, honest, reliable, transparent and
human brands.

14. MOBILE MOMENTS
Trendwatching, 2013
• Living the hyper-multi-tasking life: micro conveniences, mini
experiences, and digital snacks;
• Consumers will use their devices to maximize every moment;
• There will always be room to include more content, connect,
consume or simply get more fun.

15. CONTEXT
What happens in Brazil: why now?

16. DIFFERENCES BETWEEN GENERATIONS
counterculture
free expression
behavioral
revolutions
IDEALIZED DREAMS POSSIBLE DREAMS
utopias
martyrs
armed
revolutions
individualism
competition
success
INDIVIDUALISM
COLLECTIVITY
New collective
Possible dreams
Build without break
Brazil connected to
the world

17. BRIDGE-YOUTH
Most people relate with 3-4 social groups. People that
belong to Brigde-Youth interact with a lot more social
groups: learn and share information and knowledge
between these groups, creating a new kind of
influence by transversality.

18. TARGET: BRIDGE-YOUTH

19. SENSITIZERS
SENSITIZERS
VALUE OF
TRANSFORMATION:
CREATIVITY
Understanding that Brazil’s
transformation is their people
responsibility, a lot of bridge-youth
elect themselves with
the purpose of contaminate
more people with ideas that
can change the status quo.

20. TEAM - WE ARE ALSO BRIDGE-YOUTH

21. BENCHMARKING
Journey projects with purpose

22. CASE STUDIES
• Disrupting The Rabblement - Irlanda
• The Sharing Bros - Canadá
• Wine World Adventure - Brasil

23. DISRUPTING THE RABBLEMENT

24. AROUND THE WORLD TRIP WITHOUT FLYING

25. BOOK CARGO SHIP DIARIES

26. THE SHARING BROS

27. CROWDFUNDING AND WEBSERIE

28. WINE WORLD ADVENTURE

29. SPONSORED BY IVECO

30. KEYNOTE AT TEDx

31. FUTURE: ITINERANT COURSES

32. PROTOTYPING
What I did to test the idea

33. PROTOTYPING
• Blog
• Facebook page
• Online Survey

34. AINDAQUETARDIA.WORDPRESS

35. FACEBOOK PAGE

37. ONLINE SURVEY

38. MAPS
Design Thinking

39. BUSINESS MODEL CANVAS

40. EMPATHY MAP

41. FREEDOM ALBEIT LATE
A freedom exploring trip around the world

42. HOW
trips interviews videos and photos
Other materials
(books, observation)
texts material editing
publishing dialog

43. DURING THE TRIP
Blog
Web
Serie
Photos
Restless
youth
Bridge
youth
Brands /
organizations
Freedom
Out of the
box
projects
to provoke people to bring their projects to life

44. BACK TO BRAZIL
• AFTER CONEXÃO CULTURA BRASIL AND AROUND THE WOLRD
TRIP, WE WILL OFFER:
• KEYNOTES TO INSPIRE YOUNG PEOPLE TO BRING THEIR
PROJECTS TO LIFE;
• WORKSHOPS THAT TEACH HOW WORK AN IDEA OR A
DREAM AND MAKE IT A VIABLE PROJECT.

45. FUTURE
Book
Documentary
Photo
Exhibition
Restless
youth
Bridge
youth
Brands /
organizations
Freedom
Out of the
box
projects
In order to keep provoking people to bring their projects to life

46. THANK YOU!
anapaulacoelho@gmail.com