2. DO’S
Have originality in the structures and
conventions of the media text.
Meet demands of audience and purpose.
Demonstrate creativity and flair in the use of
original materials and ideas.
Confident, controlled deployment of the
structures and genre conventions.
Appropriate control of register, demonstrating
sophisticated awareness of the demands of
audience and purpose.
Effective and sustained adaptation of original
materials
3. Detailed annotation in the body of the work and
summative comments covering each AO
Centre assessment sheets covering each AO –
more and more schools and colleges are using their
own assessment forms which are very helpful and
allow for detailed comments on each AO
Clear evidence of internal moderation – especially
where marks have moved during the moderation
process.
Wider reading and be familiar in a wide range of
language concepts.
Stick very rigidly to the investigation topic
4. DON'TS
Write nothing
Show a limited understanding of audience,
purpose and genre.
Use an inappropriate register
Don’t over simplify or over complicate the
language used in the text
Depend solely on original sources
5. ADVICE
Additional factors which influence the success of
media texts include:
A wide link to the investigation allowing
students to explore other areas of language.
Effective embedding of language ideas into the
media text using an appropriate register given
the non-specialist audience.
