A presentation i delivered at a local (romanian) meetup dedicated to Conversion Rate Optimization.
I talked about:
- how Brene Brown inspired to fully understand empathy;
- how to use the Empathy Map framework in Marketing;
- how we used empathy at Heimdal Security to gain traction, improve the product, improve conversion rate and, finally, drive more sales.
2. Câte ceva despre mine
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Director of Online Sales & Marketing la Heimdal Security,
blogger allinbound.ro & alinvlad.com, Full Stack
Marketer pasionat de Inbound Marketing și Marketing
Automation. Obsedat de Growth Marketing.
4. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Brené Brown on Empathy
5. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
6. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
• What are their
pain points when
using your
product?
• What do they say
or feel when using
your product,
whether in private
or public?
• What do they see
when they use
your product?
What is the
environment?
• How do they think
about their fears
and hopes?
Thinking Seeing
DoingFeeling
Empathy Map
7. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
8. LIVREAZĂ VALOARE ÎN MOD CONSISTENT
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
9. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
10. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
11. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
12. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
13. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
14. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
15. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
16. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What problem does Heimdal FREE solve for you?
17. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
18. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What problem does Heimdal FREE solve for you?
19. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
20. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
21. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
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Ongoing Empathy
24. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
25. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
26. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
27. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy