8. BRAND EQUITY
Brand equity refers to a value
premium that a company generates
from a product with a recognizable
name when compared to a generic
equivalent. Companies can create
brand equity for their products by
making them memorable, easily
recognizable, and superior in quality
and reliability.
10. PACKAGING
Packaging is the science, art
and technology of enclosing
or protecting products for
distribution, storage, sale,
and use. Packaging also refers
to the process of designing,
evaluating, and producing
packages.
11. LEVELS OF PACKAGING
• The 3 Levels of Product
Packaging: Functions and
Importance
• Primary Packaging. Primary
packaging, commonly referred to as
consumer or retail packaging, is the
box that is in direct contact with your
product.
• Secondary Packaging.
• Tertiary Packaging.
12. LABELLING
Labelling or using a label
is describing someone or
something in a word or short
phrase. For example, describing
someone who has broken a law as
a criminal. Labelling theory is a
theory in sociology which ascribes
labelling of people to control and
identification of deviant
behaviour.
