social pharmacy d-pharm 1st year by Pragati K. Mahajan
Ammar yasir MIB,dse,du
1.
2. Contents
What are MNC’s?
Is there an Indian Consumers?
How MNC’s have attracted INDIAN consumers?
Examples:
1. Samsung
2. LG
3. P&G
4. Coca-Cola
5. Lays
6. Kurkure
7. McDonals
Conclusion
3. What is a Multinational corporation?
A multinational corporation (MNC)
or multinational enterprise
(MNE) is a corporation enterprise
that manages production or
delivers services in more than one
country. It can also be referred to
as an international corporation.
They play an important role in
globalization.
5. ...YES
Given the distinctly unifying realities in this
multicultural, multilingual, multi religious society
called INDIA.
6. Every Indian lives with multiple
identities
I am BENGALI…
I am HINDU…
I am PUNJABI…
I am MUSLIM…
I am MADRASI…
But I speak English and I am an INDIAN…
7.
8. How MNC’s have attracted INDIAN
consumers?
With developed world markets becoming increasingly saturated,
multinational corporations (MNC’S) have turned to emerging economies
such as India as key location for further growth.
Low-income markets in emerging economies present both tremendous
opportunities and unique challenges.
The eight resources considered most important for success by the MNC
affiliates are-
• BRAND
• BUSINESS NETWORK
• DISTRIBUTION NETWORK
• EQUITY
• MACHINERY AND EQUIPMENT
• MANAGERIAL CAPABILITY
• MARKETING CAPABILITY
• TECHNOLOGY KNOW-HOW
9. SAMSUNG
Various promotional schemes such as:
-Samsung phod k dekho offer in 2001
Sales of 2.75 bn from this offer
-Phir se phod ke dekho offer in 2002
Sales of Rs. 380 crores.
-2003, Samsung rang se kismat offer.
10. LG
-LG came out with the Hindi and regional language menus
on its TV
-Introduced the low-priced “CINEPLUS” and “SAMPOORNA”
range for the rural markets.
-LG was the first brand to introduce gaming in TVs. In
continuation of its association with cricket, LG introduced
the cricket game in TVs.
11. P&G
P&G is one of the world’s biggest advertisers. The company spent
nearly $9 billion per year to advertise its products.
-WHISPER “money back”
-P&G invests heavily in innovations, outspends the competition in
R&D, and targets emerging markets with growth potential. But to
execute, P&G is redoubling emphasis on its culture and values.-
GILLETTE
Indian Ambassadors of Proctor and Gamble:
-Olay: Sushmita sen and Kajol
-Pantene: Lara Dutta, Shilpa shetty
-Head & Shoulders- Kareena Kapoor, Preety Zinta
12. COCA COLA
CCI’S Rural marketing strategy
-CCI, s rural marketing strategy was based on 3 A,s-
• Availability emphasized on availability of product to
AVAILABILTY the consumers.
• Affordability focused on product pricing.
AFFORDABILITY
• Acceptability focused on convincing the consumer to
ACCEPTABILITY buy the product.
13.
14. MAGGI
HEALTHY COOKING
NOODLES SAUCE
SOUPS AIDS
15. LAYS
Chaat street Chaat street INDIA’S
Bhelpuri style Bindas chat Lime ‘n’
style Masala
16. KURKURE
Hyderabadi Punjabi garam Bengali
hungama masala jhaal
Green Masala Red chilli Mumbai
chatni munch chatka chatpataa
17. MC Donald
Mc aloo tikki
burger Paneer wraps Pizza Mc Puff
Chicken Mc spicy
Ice cream
Maharaja Mac paneer
18. Conclusion
MNC’s go through Proper market
analysis-investing huge
-Recent trend-
how to launch
innovative
product of the
-Consumer’s same line?
preference-
Market research ability and
willingness to
buy
-
Standardization
of product
Effective
branding and
packaging
Editor's Notes
– It the experience of the customer is not as per the perceived standards of the customer than the money will be refunded.
Lay's (known as Walkers in the United Kingdom and Ireland, Chipsy[1] in Egypt, Poca in Vietnam,[2] Tapuchips in Israel,[3] andSabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips.
Kurkure is a brand of cheese puffs, developed and produced by Pepsico India, the Indian division of PepsiCo.[1] Named after the Hindiword for "crunchy", the snack was developed entirely in India. It was launched in 1999. The snack comes in numerous spicy Indian flavors like Masala Munch, Green Chutney Rajasthani Style, ChilliChatka and TamatarHydrabadi Style, Xtreme Electric Nimbu and Xtreme Risky Chilli.It was also launched in Pakistan in 2007, where it is manufactured by the local division of PepsiCo.[2][3] In November 2006, Frito Layannounced plans to release Kurkure to American markets sometime in 2007.[4] This decision was made after analysts showed increasing interest in Indian spices in the USA. Also the introduction in other markets with a non-resident Indian population such as the UK and Canada is planned [5]It is also marketed in Kenya by Hirani Industries Corp.In 2004, actor-celebrity JuhiChawla was featured in advertisements for Kurkure.[6] In Pakistan, actor-celebrity Nadia Khan advertises it.[citation needed][edit]FlavorsMasala Munch (Original)Green Chutney Rajasthani StyleChilliChatkaTamatarHyderabadi StyleMalabar Masala StyleMasala Twists (Solid Masti)Desi BeatsNaughty TomatoesSpecial (Limited) EditionPujoSpecial:Jhajhalo Hit - Released in West Bengal for Durga Puja, 2007GaneshotsavSpecial:UsalPao - Released in Maharashtera for Ganesh Utsav,2011
