Facebook is one platform that has been exploited the most by users and brands and continues to remain at the top since its inception. It has moved past all its competitors and enjoys a monopoly in the market. Most of the marketing professionals across nations use facebook to market their products in the most effective manner. When a brand creates its identity on facebook the prime concern is to reach out to its maximum prospective users. The biggest challenge is to get those facebook likes and to ensure a constant interaction of users with the brand such that the traffic on the page does not sway away. Increasing the number of likes brings in more traffic because people are generally influenced by the number of followers a particular page has

1. Tips to increase facebook likes
Facebook is one platform that has been exploited the most by users and brands and continues to remain at
the top since its inception. It has moved past all its competitors and enjoys a monopoly in the market. Most
of the marketing professionals across nations use facebook to market their products in the most effective
manner. When a brand creates its identity on facebook the prime concern is to reach out to its maximum
prospective users.
The biggest challenge is to get those facebook likes and to ensure a constant interaction of users with the
brand such that the traffic on the page does not sway away. Increasing the number of likes brings in more
traffic because people are generally influenced by the number of followers a particular page has.
1. Unique:
Not all kinds of post get likes and comments easily. The post needs to be relevant and at the same time it
should be different, posts should be such that they tend to intrigue the users.
2. Content:
Very difficult language that is beyond the understanding of many visitors will not get good response because
it will not be clear to them. Until and unless our message is clear the link between the user and the brand will
not be established. Content of the post should have some kind of relevance with brand as well as with the
target group that has been set initially. Failing to reach the target group will result into the failure of the post
and brand’s social media presence.

2. 3. Length:
Posts that are too long or too short get lesser likes or comments and in turn does not reach its maximum
potential. It has been observed that posts with 80-90 characters get a bigger audience and the rate of
engagement is also increased manifold. Posts should not be complete stories but a small statement like
information that can be related to the brand’s users.
4. Frequency:
Posting once in a day can initiate a fair response but to engage the followers it is advised that at least two
messages are posted in a day. As the reach of the brand increases, there are more chance of the post going
viral and is helpful in a number of ways.
Source: Social Media Webinar
5. Time Zones:
Each brand has a different set of audiences to cater to. The posts should be relevant to the audience’s age
group. This will help the brand to directly reach out to people who may have interest in the brand. This will
help increase the number of facebook likes.

3. Source: www.tempero.co.uk
6. Trends:
Photos/images, questions get more comments and likes than other posts on facebook. Followers tend to get
engaged to such posts easily. Facebook has become an important stage for online discussions most of which
arise from such posts.