5. Overview of the Afghan Carpet Cluster
Product Information
Traditional Afghan carpets
Carpet knots
A kilim weave
Chobis & Kazakhs
6. Carpet Cluster Mapping
Carpet Carpet
State government agencies (Export
Promotion Institute, MoA, MoC, AISA)
State government agencies (Export
Promotion Institute, MoA, MoC, AISA)
Production and design
equipment
Production and design
equipment
DesignDesign
DyingDying
Finishing EquipmentFinishing Equipment
MarketingMarketing
TransportationTransportation
6
Carpet
Production
Carpet
Production
Carpet
Finishing
Carpet
Finishing
Afghanistan Sheep and
Wool Cluster
Afghanistan Sheep and
Wool Cluster
Wool processingWool processing InsuranceInsurance
Competitive
Needs improvement
Undeveloped
Educational, Research, & Trade
Organizations (Balkh University, R & D
centers, Chambers of Commerce, etc)
Educational, Research, & Trade
Organizations (Balkh University, R & D
centers, Chambers of Commerce, etc)
Financial InstitutionsFinancial Institutions
7. Despite historically distinct styles (as pictured below), designs have always
migrated easily across the region.
Nepal: $ 120 M
Overview of the Afghan Carpet Cluster
Top 5 Global Suppliers and Afghanistan
Iran: $537 M
Pakistan: $227 M
China: $137 M
Afghanistan: $90 M
Iran: $537 M
India: $162 M
8.
9.
10. CulturalCultural
HumanHuman
KnowledgeKnowledge
Social
Tangible Articulations
Norms
Mental Models
Qualitative, Quantitative Data
Frameworks and Concepts
Knowledge Generation
Health and Population
Education and Training
Attitudes and Motivation
Respect for Nature, Architecture, Music, Language,
Range of Acceptable Behaviors
Trust, Wealth Creation Attitudes, Long-term Thinking
Statistics, Opinions, Records
Theories, Processes, Procedures
Universities, R&D, Market Learning
Nutrition, Medical & Mental Health
Primary & Secondary, Technical
Self-responsibility, action-orientation
Representative
Elements
Representative Examples
SEVEN FORMS OF CAPITAL
InstitutionalInstitutional
FinancialFinancial
ManMan--MadeMade
NaturalNatural
EndowmentsEndowments
NaturalNatural
EndowmentsEndowments
SocialPhysical
Ecosystem Services
Raw Materials
Climate and Location
Transportation, Communication
Power
Water and Sewerage
Financial Systems
Private Wealth
Public Wealth
“Good, Clean Governance”
Justice System
Connective Organizations
Clean Air, Water, Protected Ecosystems
Agricultural, Mineral, Petroleum
Proximity to Markets
Roads, Ports, Telephone Systems
Electric Grids, Generation Capacity
Pipelines, Pumping Stations
Banks, Stock Markets
Bank Deposits
Bank Reserves, Taxes, Duties, Macroeconomic Stability
Transparency, No Hidden Costs, Accountability
Property Protection, Predictable Regulations
Chambers of Commerce, Unions
Source: Based on Wolfensohn framework and Cluster Pulse experience.
11. Recommendations
Category Recommendations for Improvement
Cultural
• Cluster based initiative to build trust and a shared vision among private and public
sector actors; ie, the Cluster Pulse approach.
Human
• Exchange programs with DF&N processors from competitor countries (Iran, Turkey,
etc)
• Targeted farmer training to improve quality
Knowledge
• Market research on promising target markets such as India, US, and Europe.
• Online sales approach
Institutional
• Collaborate with RAMP to upgrade Export Promotion training school.
• Develop institutional capacity of DF&N Association.
Financial
• Engage financial institutions with specific business opportunities.
• Assist donors and NGOs to design appropriate financing mechanisms.
Manmade
• Develop business plans to upgrade processing factories to serve premium markets.
• Support efforts to finance packaging plants.
Natural Endowments
• Draft business plans to invest in vineyards and orchards.
• Build modern drying sheds to improve quality of shade dried raisins.
21. Implementation approach
• Deep diagnostic study
• Pain point identification
• SHG or consortia formation
• BDS intervention• BDS intervention
• Use of ICT
• Domestic & Export market linkages
• Sustainable model
22. Implementation principles
Minimizing market distortion
Partner with local Govt.
Scale and replicabilityScale and replicability
Variety and learning
Gender mainstreaming
Public-private partnership
Institutional handover
23. Action @ speed of thought
In our experience, there is a close link
between entrepreneurship quality, risk taking
ability, speed of decision making, intention &
passion of implementing agency &
implementing staff and success in meeting goals.
