Consumer behavior and theory
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Consumer behavior and theory Consumer basket Consumer percepation
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Consumer behavior and theory
- 1. CONSUMER BEHAVIOUR THEORY Presented By:- Amit Ravindra Kale
- 2. “The buying behavior of final consumers, individuals & households who buy goods & services for personal consumption.” CONSUMER BEHAVIOUR Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post Purchase Behavior BUYER DECISION PROCESS
- 3. INTERNAL PSYCHOLOGICAL • Motivation • Perception • Learning • Beliefs PERSONAL • Age and Life Cycle • Occupation • Economic Situation EXTERNAL SOCIAL • House hold Type • Reference groups • Roles and Status • Roles Buying process CULTURAL • Culture • Sub Culture • Social Class
- 4. STEPS FOR STUDING CONSUMER BEHAVIOUR Consumer Preferences Consumer Choice Budget Constraint
- 5. EXAMPLE He Purchased Chocolate box , So He saved Rs.20 and think that Friend will like it. Rs.120 A Boy who have only Rs. 120 and he want to Purchase a Gift for his Friend. He think for buying a Doll. Rs. 120/- & Rs. 100/- Shop
- 6. Thank You..