Marketing Management Business Plan_My Sweet Creations
Quality And Income BY-Amit Singh
1. Presented BY :- Amit Kumar singh Anuj Kumar M.Ftech. (Apparel Production) 2008-10 NIFT, New Delhi
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3. Quality affects company economics in two principal ways: The effect of quality on cost : In this case “quality” means freedom from troubles traceable to office errors, factory defects, field failures, and so on. It takes effort to reduce the numbers of such deficiencies, but in the great majority of cases, the end result is cost reduction. The effect of quality on income : In this case “quality” means those features of the product which respond to customer needs. Such features make the product salable and provide “product satisfaction” to customers. Higher quality means better and/or more features which provide greater satisfaction to customers.
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12. Building Quality Leadership Quality leadership is often the result of an original quality superiority which gains what marketers call a “prior franchise.” Once gained, this franchise can be maintained through continuing product improvement and effective promotion. The “Market Leader” Concept One approach to quality leadership is through product development in collaboration with the leading user of such products—a user who is influential in the market and hence is likely to be followed. (In some respects the situation is similar to the marketer’s problem of discovering who within the client company is the most influential in the decision to buy).
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14. Application to Consumer Products 1. Cultural resistance 2. The economics of administering numerous small long-life contracts 3. The complexities created by multiple ownership Application to Industrial Products Application to industrial products has probably been the area of greatest progress. A major example is seen in the airlines’ evolution of life cycle costing strategy for aircraft maintenance. A critical element was the creation of an adequate database relative to field operation and maintenance. Data analysis then resulted in a change in grand strategy for maintenance, from the overhaul concept to the concept of on-condition maintenance. Conti…
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