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Creating the Digipak
 As a group we decided we wanted to do a 6-part Digipak. Therefore we
             divided the Digipak up into two sections each:


                Siobhan: Front Cover and Inside Panel
             Bonnie: CD background and ‘Thank you’ Page
             Amelia: Back Cover and ‘Meet the Girls’ Page


Here in this PowerPoint you will see my process of how I created both my
                                 sections.



                                                        Amelia O’Callaghan
The first stage was to
    research some existing
 Digipaks, I have already done
 some more in depth research
on my blog, which you can see
   further down but I made
  another moodboard to help
    refresh what important
     features were needed.
Here is my Digipak design, we each created one and then
our final Digipak was made through a collation of them all.




                                               Amelia O’Callaghan
I then designed my final Digipak design
     using simple PowerPoint just to
    enable me to try out different fonts
     and see which picture would be
   appropriate to use. These designs are
          on the next two slides.
             1.Back Cover
        2. ‘Meet The Girls’ Page


                                   Amelia O’Callaghan
Wings
                                                                                                                                         O.M.G
Wings




                                                                                                                                         W
                                                                                                                                         O.M
                                                                                                                                           ings
Rather Y Than Me
        ou




                                                                                                                                             .G
Love Means Everything
Y Me, The W
 ou,       orld




                                                                                                                                            Wings
                                                                                                                                            W
Todayor Tomorrow




                                                                                                                                             ings
Turn It Up!
Lets Dance
Beat




                                                                                                                                            O.M.G
                                                                                                                                            O.M
PartyTime




                                                                                                                                               .G
Three Together
Wherever Y Are
          ou
Don’t CryHoney
Don’t Forget Our Names
Oh Oh Why                               ® 2013 The copyright in this sound recording is owned by Syco Music
               © 2013 Syco Music. This label copy information is the subject of copyright protection. All rights reserved. © 2013 Syco
                   Music. All rights of the producer and of the owner of the recorded work reserved. Unauthorised copying, public
Tim To Go
   e          performance, broadcasting, hiring or rental of this recording prohibited. Printed in EU. SDRM/Biem LC00149/509947830
irls   s!
                             e g friend
                           th o                               Megan
                       eet tw
                 e to m and             ly !                  Age:19
             anc r y ou ine to nd app
           ch fo
      i a      s       onl      a                    Favourite Colour: Blue
    W n ticket ly go s.com
       IP Simp tition                                Favourite Animal: Dog
with V          mp
                    e
            gco                                    Nicknames: Meg, Meggerz
         .om
   www                                         Style Inspirations: BoHo, Summer
                                                 Fears: Snakes and Injections
                                               Favourite Band/Artist: The Script         Olivia
         Gabby                                                                           Age:19
         Age:19                                                                    Favourite Colour:
   Favourite Colour:                                                                     Orange
          Purple                                                                   Favourite Animal:
   Favourite Animal:                                                                       Cat
          Turtle                                                                      Nicknames:
      Nicknames:                                                                       Livvy, Liv
     Gab, Gabrielle                                                                Style Inspirations:
   Style Inspirations:                                                              Hearts, Girly Girl
      Rocky, 80’s                                                                         Fears:
          Fears:                                                                    Cutting her hair,
   Heights, Hospitals                                                                    Spiders
 Favourite Band/Artist:                                                                Favourite
         Jessie J                                                                    Band/Artist:
                                                                                      Taylor Swift
The writing down the sides I got from researched digipaks. I
                                                              like the idea of having the group name and main single written
                                                              down the side reinforcing what the album cover is for. The
                                                              picture also fit with the Pop genre and to enforce continuity
                                                              throughout the Digipak the pictures have been used on other
    The average song                                          slides.
   titles in an album is                                                                                        When it came to the picture I
       around 12/13.                                                                                            used the Quick Selection Tool.
    Therefore I did 12                                                                                          This allowed me to remove the
   songs along with a                                                                                           pictures background and just
       ‘Bonus Track’.                                                                                           have the picture of the group. I
                                                                                                                did the majority with the Quick
                                                                                                                Selection Tool yet used the
For the background I                                                                                            magic Wand Tool to get rid of
created a new gradient                                                                                          particular colours.
on Photoshop. This
                                                                                                                Although not all digipaks do, I
enabled me to use a
                                                                                                                decided to use direct address
variety of ‘pink’ colours
                                                                                                                pictures as I fee they connect
as these are the colours
                                                                                                                with the audience more. The
associated with the Pop
                                                                                                                long shot of the group also
genre. They also relate
                                                                                                                shows them off more and the
to our target audience of
                                                                                                                angle makes he photo more
11- 16 year old girls.
                                                                                                                interesting.


                                                                                                               To make the photos look a
I included the producing
                                                                                                               better quality I fiddled with the
companies logo as that
                                                                                                               lighting settings in order to
was on my checklist of
                                                                                                               make the picture more
what needed to be on the
                                                                                                               luminated. I also got rid of any
back cover from the
                                                                                                               blemishes to the skin that were
research I did before
                                                                                                               really obvious as these would
making this product.
                                                                                                               not normally be seen on
                                                                                                               celebrities.


I looked up what other back covers had when it came to the
producing rights on their back covers – I followed the same                  Barcodes also appear
template yet made the rights appropriate for O.M.G and Syco                  on all digipaks so I
Music producers.                                                             added one to ours.
For the background I created a new gradient on              I wanted this page to appeal
                                       Photoshop. This enabled me to use a variety of              to our target audience of
                                       ‘pink’ colours as these are the colours associated          11-16 year old girls.
Many digipaks include a                with the Pop genre. They also relate to our target          Therefore I made the page
competition or quiz                    audience of 11- 16 year old girls.                          very colourful and ‘fun’
question in order to win                                                                           looking.
something from the
band. Due to this I                                                                               I made the title of the page
created a chance to                                                                               clear and obvious, the
meet the girls. By putting                                                                        curved effect highlights the
the opportunity in a                                                                              idea that it isn't perfect.
shape such as this it not                                                                         Which is what the group
only catches the eye of                                                                           promote – be yourself! I
the target audience but                                                                           made the title curved by
fits with the genre.                                                                              using the text tool and then
                                                                                                  going into the features.
Although not all digipaks
do, I decided to use direct                                                                    For lots of the
address pictures as I fee                                                                      text I added many
they connect with the                                                                          layers to make
audience more. The long                                                                        the words stand
shot of the group also                                                                         out. I also used
shows them off more and                                                                        different fonts for
the angle makes he photo                                                                       each member as
more interesting.                                                                              the fonts help to
                                                                                               reinforce what
When it came to the                                                                            their profile says
picture I used the                                                                             about them.
Quick Selection Tool.
This allowed me to
remove the pictures
background and just
have the picture of the
group. I did the majority
with the Quick
Selection Tool yet used       To make the photos look a better quality I fiddled with the
the magic Wand Tool           lighting settings in order to make the picture more luminated.
to get rid of particular      I also got rid of any blemishes to the skin that were really
colours.                      obvious as these would not normally be seen on celebrities.
I am very pleased with my final
Digipak designs. I feel that they
conform to the traditional Pop
 genre conventions and will be
 successful in appealing to my
       target audience.




                                    Amelia O’Callaghan
I am very pleased with my final
Digipak designs. I feel that they
conform to the traditional Pop
 genre conventions and will be
 successful in appealing to my
       target audience.




                                    Amelia O’Callaghan

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Creating the digipak.

  • 1. Creating the Digipak As a group we decided we wanted to do a 6-part Digipak. Therefore we divided the Digipak up into two sections each: Siobhan: Front Cover and Inside Panel Bonnie: CD background and ‘Thank you’ Page Amelia: Back Cover and ‘Meet the Girls’ Page Here in this PowerPoint you will see my process of how I created both my sections. Amelia O’Callaghan
  • 2. The first stage was to research some existing Digipaks, I have already done some more in depth research on my blog, which you can see further down but I made another moodboard to help refresh what important features were needed.
  • 3. Here is my Digipak design, we each created one and then our final Digipak was made through a collation of them all. Amelia O’Callaghan
  • 4. I then designed my final Digipak design using simple PowerPoint just to enable me to try out different fonts and see which picture would be appropriate to use. These designs are on the next two slides. 1.Back Cover 2. ‘Meet The Girls’ Page Amelia O’Callaghan
  • 5. Wings O.M.G Wings W O.M ings Rather Y Than Me ou .G Love Means Everything Y Me, The W ou, orld Wings W Todayor Tomorrow ings Turn It Up! Lets Dance Beat O.M.G O.M PartyTime .G Three Together Wherever Y Are ou Don’t CryHoney Don’t Forget Our Names Oh Oh Why ® 2013 The copyright in this sound recording is owned by Syco Music © 2013 Syco Music. This label copy information is the subject of copyright protection. All rights reserved. © 2013 Syco Music. All rights of the producer and of the owner of the recorded work reserved. Unauthorised copying, public Tim To Go e performance, broadcasting, hiring or rental of this recording prohibited. Printed in EU. SDRM/Biem LC00149/509947830
  • 6. irls s! e g friend th o Megan eet tw e to m and ly ! Age:19 anc r y ou ine to nd app ch fo i a s onl a Favourite Colour: Blue W n ticket ly go s.com IP Simp tition Favourite Animal: Dog with V mp e gco Nicknames: Meg, Meggerz .om www Style Inspirations: BoHo, Summer Fears: Snakes and Injections Favourite Band/Artist: The Script Olivia Gabby Age:19 Age:19 Favourite Colour: Favourite Colour: Orange Purple Favourite Animal: Favourite Animal: Cat Turtle Nicknames: Nicknames: Livvy, Liv Gab, Gabrielle Style Inspirations: Style Inspirations: Hearts, Girly Girl Rocky, 80’s Fears: Fears: Cutting her hair, Heights, Hospitals Spiders Favourite Band/Artist: Favourite Jessie J Band/Artist: Taylor Swift
  • 7. The writing down the sides I got from researched digipaks. I like the idea of having the group name and main single written down the side reinforcing what the album cover is for. The picture also fit with the Pop genre and to enforce continuity throughout the Digipak the pictures have been used on other The average song slides. titles in an album is When it came to the picture I around 12/13. used the Quick Selection Tool. Therefore I did 12 This allowed me to remove the songs along with a pictures background and just ‘Bonus Track’. have the picture of the group. I did the majority with the Quick Selection Tool yet used the For the background I magic Wand Tool to get rid of created a new gradient particular colours. on Photoshop. This Although not all digipaks do, I enabled me to use a decided to use direct address variety of ‘pink’ colours pictures as I fee they connect as these are the colours with the audience more. The associated with the Pop long shot of the group also genre. They also relate shows them off more and the to our target audience of angle makes he photo more 11- 16 year old girls. interesting. To make the photos look a I included the producing better quality I fiddled with the companies logo as that lighting settings in order to was on my checklist of make the picture more what needed to be on the luminated. I also got rid of any back cover from the blemishes to the skin that were research I did before really obvious as these would making this product. not normally be seen on celebrities. I looked up what other back covers had when it came to the producing rights on their back covers – I followed the same Barcodes also appear template yet made the rights appropriate for O.M.G and Syco on all digipaks so I Music producers. added one to ours.
  • 8. For the background I created a new gradient on I wanted this page to appeal Photoshop. This enabled me to use a variety of to our target audience of ‘pink’ colours as these are the colours associated 11-16 year old girls. Many digipaks include a with the Pop genre. They also relate to our target Therefore I made the page competition or quiz audience of 11- 16 year old girls. very colourful and ‘fun’ question in order to win looking. something from the band. Due to this I I made the title of the page created a chance to clear and obvious, the meet the girls. By putting curved effect highlights the the opportunity in a idea that it isn't perfect. shape such as this it not Which is what the group only catches the eye of promote – be yourself! I the target audience but made the title curved by fits with the genre. using the text tool and then going into the features. Although not all digipaks do, I decided to use direct For lots of the address pictures as I fee text I added many they connect with the layers to make audience more. The long the words stand shot of the group also out. I also used shows them off more and different fonts for the angle makes he photo each member as more interesting. the fonts help to reinforce what When it came to the their profile says picture I used the about them. Quick Selection Tool. This allowed me to remove the pictures background and just have the picture of the group. I did the majority with the Quick Selection Tool yet used To make the photos look a better quality I fiddled with the the magic Wand Tool lighting settings in order to make the picture more luminated. to get rid of particular I also got rid of any blemishes to the skin that were really colours. obvious as these would not normally be seen on celebrities.
  • 9. I am very pleased with my final Digipak designs. I feel that they conform to the traditional Pop genre conventions and will be successful in appealing to my target audience. Amelia O’Callaghan
  • 10. I am very pleased with my final Digipak designs. I feel that they conform to the traditional Pop genre conventions and will be successful in appealing to my target audience. Amelia O’Callaghan