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HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND THE ANCILLARY
TEXTS?
RENDEZVOUS
OUR FILM
• Our main media product was our short-film,
Rendezvous. The short film is a romantic comedy that
was targeted towards young adults/teens. Although
the film was aimed at teens we decided to give it a
certificate of PG as there isn’t any violence or sexual
themes presented in our film. Rendezvous was
inspired by many different films, we took different
conventions from different films. For example, our
storyline challenged conventions of a romantic
comedy film, we were inspired to do this from the
film 500 Days of Summer (2009).
AIMS OF OUR PROJECT
The ‘Uses and Gratifications’ theory can be applied to convey what our
aims were for our media product. The film Rendezvous was created to
entertain our target audience with the appropriate conventions. We
aimed to ensure that our film would stay in reality as much as possible.
This was done by creating a story around a college with the people that
you would create a range of relationships with in that place. Throughout
the film we integrated both comedic and romantic conventions to keep
to the genre and to continue to entertain the audience.
CREATING A FILM POSTER
• We made a film poster for
Rendezvous individually
before creating a final
poster. After making our
individual posters we all
looked at each other’s
together and picked out
aspects that we liked. Once
we had done this we
created a final poster
together.
ANALYSING ANOTHER FILM POSTER
Purpose
The purpose of this film poster is to
advertise the film. It also shows the actors
and director of the film. The overall purpose
it to entice an audience to watch the film.
Colours
The colours used in this film poster are mainly
black, pink and white. These are statement colours
and they can often be associated with romance.
Pink signifies love and romance, black can signify
the challenges a couple face throughout the film.
White signifies innocence.
Key Images
The key image in the poster is the couple and
the baby shoes the woman is holding. This infers
that the couple will have a baby but the male
character is unaware of the news.
Realistic
This poster isn’t very realistic as the couple are
against a white background.
Text Colour
The colour of the text is black and pink, this contrasts
against the white background. This is done so that the
writing can be easily read as well as keeping with the
theme of romance.
Tag Line
The tag line brings in the comedic side of the film which
is a rom-com. This tag line hints what the storyline will
be. It also addresses the target audience.
Layout
The layout of this film poster is clever as it addresses the
challenge the two main characters will experience later on
in the film. The title of the film ‘The Back-Up Plan’ is placed
in the middle of the two characters.
OUR FINAL FILM POSTER CHOICES
These two posters are
our final film poster
ideas. Both of these
posters have similar
aspects but have
different feelings. The
poster on the left
suits the style of our
film and the genre
more. We decided to
ask our target
audience which
poster they thought
would suit our film
more
ANALYSIS OF OUR FILM POSTER
Post it notes in the poster
links to the post it notes that
appears in the title sequence
of the film.
Age rating = tells audience
who the film is appropriate
for.
Photos of the main character
appear on the front of the poster
to show the audience who the
film is about. These pictures are
taken straight from the film.
Synergy.
Rating of the film = shows
audience what other
people/film reviewing
companies think of the film
Actors = introduces the actors to
the audience.
Background = The bubble coming
from Isaac's head alludes to
the transparency from the film.
Credits = Shows the
audience who helped
create the film.
Quote= this is a quote from a
review a newspaper gave on the
film.
ANALYSIS OF OUR FILM POSTER
Actors = introduces the actors to
the audience.
Rating of the film = shows
audience what other
people/film reviewing
companies think of the film
Background = Hearts are
in the background of the
poster. This presents the
romantic side of our film
to the audience
Post it notes in the poster
links to the post it notes that
appears in the title sequence
of the film.
Age rating = tells audience
who the film is appropriate
for.
Clip Art = These small
images alludes to one
particular scene in our
film
Photos of the main character
appear on the front of the poster
to show the audience who the
film is about. These pictures are
taken straight from the film.
Synergy.
Credits = Shows the
audience who helped
create the film.
FEEDBACK
• We decided to ask our target audience which poster they preferred.
• The large majority of people we asked said they preferred this film poster
• However, they also said that they would like to see some changes.
• For example, some people said the poster was quite busy and they would
like to see the poster tidied up slightly.
• Another person said that the image of Harriet would look better if it was
changed to a different picture. They said it would look better if her facial
expressions were slightly different so that she would be looking towards
Isaac in a disgruntled expression.
• Others said they did like the other film poster but they didn’t think it suit
our genre as much as the film poster with both of the main characters on
it.
WE DECIDED ON…
HOW DID WE PRODUCE IT?
• The first draft of our film poster was created on Microsoft Publisher. We did this as we
didn’t really know how to use Photoshop too well therefore we used a software we
recognised well.
• However after creating the first draft of our poster we realised it didn’t look as professional
as we wanted it to. We decided to try using Photoshop to create a new draft of our poster.
The new draft of the poster suited our film more but when we asked people what they
thought of the poster they said they preferred aspects of the first draft.
• This is when we decided to look at our poster and take aspects of the first and second draft
to create a final draft of our poster. We created the final draft on Photoshop.
ANALYSIS OF OUR FILM POSTER
Actors = introduces the
actors to the audience.
Background = Hearts are in
the background of the poster.
This presents the romantic
side of our film to the
audience
Rating of the film = shows
audience what other people/film
reviewing companies think of the
film
Post it notes in the poster
links to the post it notes that
appears in the title sequence
of the film.
Age rating = tells audience who
the film is appropriate for.
Rating of the film = shows
audience what other people/film
reviewing companies think of the
filmPhotos of the main character
appear on the front of the poster
to show the audience who the
film is about. These pictures are
taken straight from the film.
Synergy.
Credits = Shows the
audience who helped create
the film.
ANALYSIS OF OUR
FILM POSTER
• After looking at both of our final film poster choices
we decided to merge them to create our final film
poster. We did this as we liked different aspects from
each poster.
• From the first draft of our film poster we liked how the
pictures of the main characters looked as they came
from the film which created synergy. However, we
decided to add a different photo of Harriet as we
didn't feel like it showed the correct facial expressions
according to our storyline. Therefore we added
another photo that would showcase the correct
feelings and facial expressions.
• From our second draft of our film poster, which was
made on photoshop, we preferred the titles as they
looked similar to the title sequence in our film.
Draft 1 Draft 2
Final Draft
ANALYSIS OF OUR FILM POSTER
• As you can tell from the two different choices of film posters we included both main
characters in the first draft whilst in the second draft we only added Isaac. Due to our film
been a Romantic Comedy we decided that for our final draft we would include both
characters would be on the poster. Although our storyline doesn't conform to the typical
rom com storyline, we still thought it was fitting to include both characters.
HOW DOES OUR FILM POSTER REFLECT OUR FILM?
Our film is a Romantic-Comedy aimed towards teenagers. We wanted the poster to be
fun to highlight the youth in the film. The main character, Isaac, looks like he is in a
daze on the front cover whilst the other main character, Harriet, looks disinterested. This
gives the audience a teaser of the film and the storyline. The background of the poster
is love hearts, this is to represent love and romance in the film, which alludes to the
genre of the film. Furthermore, small cartoons of popcorn and cinema tickets were
added onto the poster to represent a scene of the film in which Isaac meets Harriet at
the cinema for their ‘planned’ date but it doesn’t turn out to be all what Isaac expected.
The film poster was made to be bright and colourful to reflect the lightheartedness of
our chosen genre.
FILM AND POSTER
SYNERGY
• In multiple scenes
throughout the short film a
poster can be seen.
Although the poster and
the film poster cannot be
classed as synergy. The two
posters look somewhat
alike with a small cinema
ticket appearing on both
posters to foreshadow/hint
at the cinema scene in the
film.
FILM AND POSTER SYNERGY
• We decided to have the title sequence and the title
on the film poster the same. This was done for the
audience to recognise the main prop throughout the
film as well as the most common method of
communication between the two main characters.
FILM AND
POSTER SYNERGY
• We decided to use this picture
in our film poster as it allows the
audience to connect the film
poster to the audience. Just like
in the scene, the picture of Isaac
is in the centre to show that he is
the main character and that the
storyline will revolve around him.
FILM POSTER
SIMILARITIES
• Our film poster has some aspects that
are similar
to Happythankyoumoreplease's
film poster. This similar aspect is the font
used. The font from both film posters is
very cartoon like. For our film
specifically the poster suits our chosen
genre and target audience of
teenagers. However, it is
noticeable that the other film poster has a
different target audience than our film.
Our film is aimed at teenagers whilst the
other film poster seems like it is aimed
at young adults. This is why our film
poster doesn't have many similarities
with the other film poster.
FILM POSTER SIMILARITIES
• Our film poster has some aspects that are similar to
the Slumdog Millionaire’s poster. These aspects are
the background. In the background of the Slumdog
Millionaire's poster there is confetti, in our film
poster background there is love hearts. These two
backgrounds foreshadow the storyline of both films.
CONFORMING TO OR CHALLENGING
CONVENTIONS – FILM POSTER
• On the front of the poster there is an image of the main character. For the majority of film posters there is an image
of the main character. We wanted to include this image in order to introduce the main character to the audience.
• In the final draft of our film poster we decided to leave the background white. This is common
in Romantic Comedy films. We didn’t want the background to be too distracting and take the focus away from
the main character.
• We included credits at the bottom of the poster just like every film poster.
Conforming to?
Challenging?
• Although we did include an image of the main character Romantic Comedy films usually include two characters on
the poster to foreshadow and give the audience hints. Rather than having both Isaac and Harriet on the poster we
decided just to have Isaac as our storyline flips conventions.
• The font on our film poster is quite cartoon like. This isn't a convention of romantic comedy posters. Usually the font
is quite tall and thin.
• The image of the main character is a cartoon. Just like the font, the cartoon image of a character isn't usually
apparent in this genre's film poster. We did this as our target audience is teens.
RADIO TRAILER
• The radio trailer for a film only lasts for around 30 seconds but during that time
many pieces of information and sounds are introduced to a potential audience.
There will be the perfect balance of dialogue from the film, information about it,
release dates and reviews whilst having music building up to the name reveal at
the end of the trailer.
• Key aspects:
• Quotes from the film
• Music from the film
• Sound effects from the film
• Voice over to provide listeners with release information
RADIO TRAILER ANALYSIS
• 00:00-07 seconds = The radio trailer
starts with a short monologue from the
main character Isaac. He says “I’ve
watched 17 valentines days pass and
everyone one of them I’ve been tragically
alone. But this year I hope will be
different”. We decided to include this
short monologue at the start of the radio
trailer in order to introduce the audience
to Isaac as he is the main character. The
monologue also hints at and foreshadows
the storyline of the film.
RADIO TRAILER ANALYSIS
• 00:07-11 seconds = Music that is in the credit sequence of the film begins to fade
in. We used the name music to ensure both our film and radio trailer linked. The
song is called Need a Friend by Siine and matches our chosen genre very well.
The lyrics of the song also correlates with our storyline.
• At the same time as the music begins to fade in, the sound of the school bell can
be heard. This brings the setting of the film to the audiences attention and also
begins to target our target audience of teenagers. This sound effect is also
present in our film therefore we decided to use them in the radio trailer to link
both the film and the trailer.
RADIO TRAILER ANALYSIS
• 00:11-15 seconds = The narrator of the trailer begins to officially introduce the film to radio
listeners. The narrator begins with a teaser for the release date with using the term ‘This
summer’. He then follows it up with ‘follow Isaac’s journey’. By introducing the film around
Isaac’s journey it prepares the audience for the plot of the film and who the story is based
around. The word journey implies that Isaac will have ups and downs throughout the film which
is a convention of the genre Romantic Comedy.
• 00:16-20 seconds = The first pieces of dialogue from the film are included into the film. These
pieces of dialogue introduces new characters that listeners haven’t heard from yet. As well as
introducing new characters the dialogue begins to showcase relationships between characters.
In the first lines of dialogue, listeners can hear a female asking where ‘Luke’ is. The boy replies
with ‘I think he’s ill miss’. This short piece of dialogue introduces two relationships to listeners –
teacher and students as well as two friends. The teacher then goes on to say ‘looks like you’ve
got an admirer’ this piece of dialogue begins to introduce romantic conventions into the trailer.
RADIO TRAILER ANALYSIS
• 00:20-22 seconds = The narrator continues to describe the film to radio listeners
that are not familiar with the film. He continues from his last part of his speech
with ‘on his pursuit for love’. This is an immediate indication for the audience that
the film is of the romance genre.
• 00:22-30 seconds = More dialogue from the film is added into the trailer to
continue to tease the audience. Once again another character is introduced and
she reveals more of the storyline to the listeners. More romantic conventions are
added into the film through this dialogue ‘had my eye on your for a while now’
and ‘be my valentine’.
RADIO TRAILER ANALYSIS
• 00:30-34 seconds = The music that remains in the background begins to get
increasingly louder until the narrator continues to describe the storyline of the film.
The narrator asks a rhetorical question “Will he ever find his true match?”. By asking
this question it begins to make the audience wonder if Isaac will end up with the
person he wants to be with in the end.
• 00:40-47 seconds = The narrator begins to round off the trailer with crediting the
music and the actors in the film. Once the narrator has credited an actor we decided
to add dialogue from that specific character into the trailer. This distinguishes the
characters voices and their names in order for the audience to remember them if they
ever did see the film.
• 00:50-1:00 = The film name is announced with the narrator finishing the trailer with
the website for the film as well as information about sneak peaks.
HOW DOES OUR RADIO TRAILER REFLECT OUR
INTENTIONS FOR THE FILM?
In a similar fashion to our film we made sure that our radio trailer would be bright
and happy. This is the use of synergy, in order to advertise our film. Not only would
this link to our short film but also our genre, Romantic Comedy. This will
successfully advertise our film. The whole point of a radio trailer is to advertise a film
and in order to do this the radio must reflect the film completely as the future
audience will want to know what the film is about in a very short summary. We have
taken dialogue from the film and included it in the trailer to tease the audience. The
use of dialogue entices the audience and makes them want to know more about the
film. We also used music and sound effects from the film to connect both the trailer
and the film.
HOW EFFECTIVE WERE THE COMBINATION OF OUR
ANCILLARY TEXTS AND FINAL PRODUCT OVERALL?
I believe the combination of our ancillary texts and final product were overall
extremely effective as we were able to coordinate our radio trailer, film poster
and our short film with our chosen genre in order to make it suitable and
attractive to our target audience of teens. The comedic but romantic
conventions of our film were able to entertain our audience which conforms to
the ‘Uses and Gratifications’ theory. Throughout the process of creating our
ancillary texts and final product we researched our chosen genre thoroughly to
ensure we didn’t stray from the genre too much but we could still challenge
some conventions to an extent. I believe the combination of challenging some
conventions as well as conforming to some worked to our advantage as it had
the desired effect we hoped it would. Throughout the film poster and radio
trailer we included 'film reviews' from newspapers to further persuade the
audience to go and see the film.

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Critical Evaluation Question #2

  • 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS? RENDEZVOUS
  • 2. OUR FILM • Our main media product was our short-film, Rendezvous. The short film is a romantic comedy that was targeted towards young adults/teens. Although the film was aimed at teens we decided to give it a certificate of PG as there isn’t any violence or sexual themes presented in our film. Rendezvous was inspired by many different films, we took different conventions from different films. For example, our storyline challenged conventions of a romantic comedy film, we were inspired to do this from the film 500 Days of Summer (2009).
  • 3. AIMS OF OUR PROJECT The ‘Uses and Gratifications’ theory can be applied to convey what our aims were for our media product. The film Rendezvous was created to entertain our target audience with the appropriate conventions. We aimed to ensure that our film would stay in reality as much as possible. This was done by creating a story around a college with the people that you would create a range of relationships with in that place. Throughout the film we integrated both comedic and romantic conventions to keep to the genre and to continue to entertain the audience.
  • 4. CREATING A FILM POSTER • We made a film poster for Rendezvous individually before creating a final poster. After making our individual posters we all looked at each other’s together and picked out aspects that we liked. Once we had done this we created a final poster together.
  • 5. ANALYSING ANOTHER FILM POSTER Purpose The purpose of this film poster is to advertise the film. It also shows the actors and director of the film. The overall purpose it to entice an audience to watch the film. Colours The colours used in this film poster are mainly black, pink and white. These are statement colours and they can often be associated with romance. Pink signifies love and romance, black can signify the challenges a couple face throughout the film. White signifies innocence. Key Images The key image in the poster is the couple and the baby shoes the woman is holding. This infers that the couple will have a baby but the male character is unaware of the news. Realistic This poster isn’t very realistic as the couple are against a white background. Text Colour The colour of the text is black and pink, this contrasts against the white background. This is done so that the writing can be easily read as well as keeping with the theme of romance. Tag Line The tag line brings in the comedic side of the film which is a rom-com. This tag line hints what the storyline will be. It also addresses the target audience. Layout The layout of this film poster is clever as it addresses the challenge the two main characters will experience later on in the film. The title of the film ‘The Back-Up Plan’ is placed in the middle of the two characters.
  • 6. OUR FINAL FILM POSTER CHOICES These two posters are our final film poster ideas. Both of these posters have similar aspects but have different feelings. The poster on the left suits the style of our film and the genre more. We decided to ask our target audience which poster they thought would suit our film more
  • 7. ANALYSIS OF OUR FILM POSTER Post it notes in the poster links to the post it notes that appears in the title sequence of the film. Age rating = tells audience who the film is appropriate for. Photos of the main character appear on the front of the poster to show the audience who the film is about. These pictures are taken straight from the film. Synergy. Rating of the film = shows audience what other people/film reviewing companies think of the film Actors = introduces the actors to the audience. Background = The bubble coming from Isaac's head alludes to the transparency from the film. Credits = Shows the audience who helped create the film. Quote= this is a quote from a review a newspaper gave on the film.
  • 8. ANALYSIS OF OUR FILM POSTER Actors = introduces the actors to the audience. Rating of the film = shows audience what other people/film reviewing companies think of the film Background = Hearts are in the background of the poster. This presents the romantic side of our film to the audience Post it notes in the poster links to the post it notes that appears in the title sequence of the film. Age rating = tells audience who the film is appropriate for. Clip Art = These small images alludes to one particular scene in our film Photos of the main character appear on the front of the poster to show the audience who the film is about. These pictures are taken straight from the film. Synergy. Credits = Shows the audience who helped create the film.
  • 9. FEEDBACK • We decided to ask our target audience which poster they preferred. • The large majority of people we asked said they preferred this film poster • However, they also said that they would like to see some changes. • For example, some people said the poster was quite busy and they would like to see the poster tidied up slightly. • Another person said that the image of Harriet would look better if it was changed to a different picture. They said it would look better if her facial expressions were slightly different so that she would be looking towards Isaac in a disgruntled expression. • Others said they did like the other film poster but they didn’t think it suit our genre as much as the film poster with both of the main characters on it.
  • 11. HOW DID WE PRODUCE IT? • The first draft of our film poster was created on Microsoft Publisher. We did this as we didn’t really know how to use Photoshop too well therefore we used a software we recognised well. • However after creating the first draft of our poster we realised it didn’t look as professional as we wanted it to. We decided to try using Photoshop to create a new draft of our poster. The new draft of the poster suited our film more but when we asked people what they thought of the poster they said they preferred aspects of the first draft. • This is when we decided to look at our poster and take aspects of the first and second draft to create a final draft of our poster. We created the final draft on Photoshop.
  • 12. ANALYSIS OF OUR FILM POSTER Actors = introduces the actors to the audience. Background = Hearts are in the background of the poster. This presents the romantic side of our film to the audience Rating of the film = shows audience what other people/film reviewing companies think of the film Post it notes in the poster links to the post it notes that appears in the title sequence of the film. Age rating = tells audience who the film is appropriate for. Rating of the film = shows audience what other people/film reviewing companies think of the filmPhotos of the main character appear on the front of the poster to show the audience who the film is about. These pictures are taken straight from the film. Synergy. Credits = Shows the audience who helped create the film.
  • 13. ANALYSIS OF OUR FILM POSTER • After looking at both of our final film poster choices we decided to merge them to create our final film poster. We did this as we liked different aspects from each poster. • From the first draft of our film poster we liked how the pictures of the main characters looked as they came from the film which created synergy. However, we decided to add a different photo of Harriet as we didn't feel like it showed the correct facial expressions according to our storyline. Therefore we added another photo that would showcase the correct feelings and facial expressions. • From our second draft of our film poster, which was made on photoshop, we preferred the titles as they looked similar to the title sequence in our film. Draft 1 Draft 2 Final Draft
  • 14. ANALYSIS OF OUR FILM POSTER • As you can tell from the two different choices of film posters we included both main characters in the first draft whilst in the second draft we only added Isaac. Due to our film been a Romantic Comedy we decided that for our final draft we would include both characters would be on the poster. Although our storyline doesn't conform to the typical rom com storyline, we still thought it was fitting to include both characters.
  • 15. HOW DOES OUR FILM POSTER REFLECT OUR FILM? Our film is a Romantic-Comedy aimed towards teenagers. We wanted the poster to be fun to highlight the youth in the film. The main character, Isaac, looks like he is in a daze on the front cover whilst the other main character, Harriet, looks disinterested. This gives the audience a teaser of the film and the storyline. The background of the poster is love hearts, this is to represent love and romance in the film, which alludes to the genre of the film. Furthermore, small cartoons of popcorn and cinema tickets were added onto the poster to represent a scene of the film in which Isaac meets Harriet at the cinema for their ‘planned’ date but it doesn’t turn out to be all what Isaac expected. The film poster was made to be bright and colourful to reflect the lightheartedness of our chosen genre.
  • 16. FILM AND POSTER SYNERGY • In multiple scenes throughout the short film a poster can be seen. Although the poster and the film poster cannot be classed as synergy. The two posters look somewhat alike with a small cinema ticket appearing on both posters to foreshadow/hint at the cinema scene in the film.
  • 17. FILM AND POSTER SYNERGY • We decided to have the title sequence and the title on the film poster the same. This was done for the audience to recognise the main prop throughout the film as well as the most common method of communication between the two main characters.
  • 18. FILM AND POSTER SYNERGY • We decided to use this picture in our film poster as it allows the audience to connect the film poster to the audience. Just like in the scene, the picture of Isaac is in the centre to show that he is the main character and that the storyline will revolve around him.
  • 19. FILM POSTER SIMILARITIES • Our film poster has some aspects that are similar to Happythankyoumoreplease's film poster. This similar aspect is the font used. The font from both film posters is very cartoon like. For our film specifically the poster suits our chosen genre and target audience of teenagers. However, it is noticeable that the other film poster has a different target audience than our film. Our film is aimed at teenagers whilst the other film poster seems like it is aimed at young adults. This is why our film poster doesn't have many similarities with the other film poster.
  • 20. FILM POSTER SIMILARITIES • Our film poster has some aspects that are similar to the Slumdog Millionaire’s poster. These aspects are the background. In the background of the Slumdog Millionaire's poster there is confetti, in our film poster background there is love hearts. These two backgrounds foreshadow the storyline of both films.
  • 21. CONFORMING TO OR CHALLENGING CONVENTIONS – FILM POSTER • On the front of the poster there is an image of the main character. For the majority of film posters there is an image of the main character. We wanted to include this image in order to introduce the main character to the audience. • In the final draft of our film poster we decided to leave the background white. This is common in Romantic Comedy films. We didn’t want the background to be too distracting and take the focus away from the main character. • We included credits at the bottom of the poster just like every film poster. Conforming to? Challenging? • Although we did include an image of the main character Romantic Comedy films usually include two characters on the poster to foreshadow and give the audience hints. Rather than having both Isaac and Harriet on the poster we decided just to have Isaac as our storyline flips conventions. • The font on our film poster is quite cartoon like. This isn't a convention of romantic comedy posters. Usually the font is quite tall and thin. • The image of the main character is a cartoon. Just like the font, the cartoon image of a character isn't usually apparent in this genre's film poster. We did this as our target audience is teens.
  • 22. RADIO TRAILER • The radio trailer for a film only lasts for around 30 seconds but during that time many pieces of information and sounds are introduced to a potential audience. There will be the perfect balance of dialogue from the film, information about it, release dates and reviews whilst having music building up to the name reveal at the end of the trailer. • Key aspects: • Quotes from the film • Music from the film • Sound effects from the film • Voice over to provide listeners with release information
  • 23. RADIO TRAILER ANALYSIS • 00:00-07 seconds = The radio trailer starts with a short monologue from the main character Isaac. He says “I’ve watched 17 valentines days pass and everyone one of them I’ve been tragically alone. But this year I hope will be different”. We decided to include this short monologue at the start of the radio trailer in order to introduce the audience to Isaac as he is the main character. The monologue also hints at and foreshadows the storyline of the film.
  • 24. RADIO TRAILER ANALYSIS • 00:07-11 seconds = Music that is in the credit sequence of the film begins to fade in. We used the name music to ensure both our film and radio trailer linked. The song is called Need a Friend by Siine and matches our chosen genre very well. The lyrics of the song also correlates with our storyline. • At the same time as the music begins to fade in, the sound of the school bell can be heard. This brings the setting of the film to the audiences attention and also begins to target our target audience of teenagers. This sound effect is also present in our film therefore we decided to use them in the radio trailer to link both the film and the trailer.
  • 25. RADIO TRAILER ANALYSIS • 00:11-15 seconds = The narrator of the trailer begins to officially introduce the film to radio listeners. The narrator begins with a teaser for the release date with using the term ‘This summer’. He then follows it up with ‘follow Isaac’s journey’. By introducing the film around Isaac’s journey it prepares the audience for the plot of the film and who the story is based around. The word journey implies that Isaac will have ups and downs throughout the film which is a convention of the genre Romantic Comedy. • 00:16-20 seconds = The first pieces of dialogue from the film are included into the film. These pieces of dialogue introduces new characters that listeners haven’t heard from yet. As well as introducing new characters the dialogue begins to showcase relationships between characters. In the first lines of dialogue, listeners can hear a female asking where ‘Luke’ is. The boy replies with ‘I think he’s ill miss’. This short piece of dialogue introduces two relationships to listeners – teacher and students as well as two friends. The teacher then goes on to say ‘looks like you’ve got an admirer’ this piece of dialogue begins to introduce romantic conventions into the trailer.
  • 26. RADIO TRAILER ANALYSIS • 00:20-22 seconds = The narrator continues to describe the film to radio listeners that are not familiar with the film. He continues from his last part of his speech with ‘on his pursuit for love’. This is an immediate indication for the audience that the film is of the romance genre. • 00:22-30 seconds = More dialogue from the film is added into the trailer to continue to tease the audience. Once again another character is introduced and she reveals more of the storyline to the listeners. More romantic conventions are added into the film through this dialogue ‘had my eye on your for a while now’ and ‘be my valentine’.
  • 27. RADIO TRAILER ANALYSIS • 00:30-34 seconds = The music that remains in the background begins to get increasingly louder until the narrator continues to describe the storyline of the film. The narrator asks a rhetorical question “Will he ever find his true match?”. By asking this question it begins to make the audience wonder if Isaac will end up with the person he wants to be with in the end. • 00:40-47 seconds = The narrator begins to round off the trailer with crediting the music and the actors in the film. Once the narrator has credited an actor we decided to add dialogue from that specific character into the trailer. This distinguishes the characters voices and their names in order for the audience to remember them if they ever did see the film. • 00:50-1:00 = The film name is announced with the narrator finishing the trailer with the website for the film as well as information about sneak peaks.
  • 28. HOW DOES OUR RADIO TRAILER REFLECT OUR INTENTIONS FOR THE FILM? In a similar fashion to our film we made sure that our radio trailer would be bright and happy. This is the use of synergy, in order to advertise our film. Not only would this link to our short film but also our genre, Romantic Comedy. This will successfully advertise our film. The whole point of a radio trailer is to advertise a film and in order to do this the radio must reflect the film completely as the future audience will want to know what the film is about in a very short summary. We have taken dialogue from the film and included it in the trailer to tease the audience. The use of dialogue entices the audience and makes them want to know more about the film. We also used music and sound effects from the film to connect both the trailer and the film.
  • 29. HOW EFFECTIVE WERE THE COMBINATION OF OUR ANCILLARY TEXTS AND FINAL PRODUCT OVERALL? I believe the combination of our ancillary texts and final product were overall extremely effective as we were able to coordinate our radio trailer, film poster and our short film with our chosen genre in order to make it suitable and attractive to our target audience of teens. The comedic but romantic conventions of our film were able to entertain our audience which conforms to the ‘Uses and Gratifications’ theory. Throughout the process of creating our ancillary texts and final product we researched our chosen genre thoroughly to ensure we didn’t stray from the genre too much but we could still challenge some conventions to an extent. I believe the combination of challenging some conventions as well as conforming to some worked to our advantage as it had the desired effect we hoped it would. Throughout the film poster and radio trailer we included 'film reviews' from newspapers to further persuade the audience to go and see the film.