Cultural Production In The Digital Age: Barriers and Incentives <ul><li>11 October 2007 Kathy E. Gill </li></ul>
<ul><li>Web 2.0 technologies change how we interact with digital cultural objects. We are no longer merely a consumer; we ...
 
What are the cultural industries? <ul><li>News media </li></ul><ul><li>Advertising industry </li></ul><ul><li>Television &...
Traditional Model <ul><li>Mediated Communication: </li></ul><ul><ul><li>One-way Mass Communication Model </li></ul></ul><u...
In a Digital World, It Is Easier to Borrow, Copy, Manipulate
This means it is technically easier to express ourselves in new, creative ways.
The pejorative: The cult of the amateur <ul><li>SuperBowl Commercials </li></ul><ul><li>YouTube Democratic Presidential De...
Quotable <ul><li>“[N]on-commercial cultural production and unconstrained expression within the Internet undermines capital...
The Clash <ul><li>Culture as a freely flowing current of ideas and practices runs head first into culture as intellectual ...
The Barrier: Copyright <ul><li>Copyright originated in a time when the view of authors was romantic: &quot;originality was...
Copyright Expansion <ul><li>In 1709, copyright lasted 14 years </li></ul><ul><li>Today, 60-90 years </li></ul>
Copyright Reach <ul><li>Originality was required in copyright law, historically </li></ul><ul><li>Today, only de minimis o...
Copyright Scope <ul><li>A movement from protecting the &quot;copy&quot; to the &quot;idea&quot; </li></ul><ul><li>Watch Yo...
Incentives <ul><li>Change the licenses </li></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Free Art </li></u...
General Characteristics <ul><li>Right to access or use </li></ul><ul><li>Right to make copies </li></ul><ul><li>Right to m...
Digital technologies enable a &quot;Tinkering culture&quot; -- a &quot;read write rip burn culture&quot;
Sources <ul><li>Image - graffitti http://www.slideshare.net/imootee/web-20-and-media-20-presentation </li></ul><ul><li>Les...
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Cultural Production In A Digital Age

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Lecture; explores forces shaping culture in an age of digital creation and sharing

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Cultural Production In A Digital Age

  1. 1. Cultural Production In The Digital Age: Barriers and Incentives <ul><li>11 October 2007 Kathy E. Gill </li></ul>
  2. 2. <ul><li>Web 2.0 technologies change how we interact with digital cultural objects. We are no longer merely a consumer; we are also a producer. </li></ul><ul><li>This is a shift from the late 20th century model: </li></ul>
  3. 4. What are the cultural industries? <ul><li>News media </li></ul><ul><li>Advertising industry </li></ul><ul><li>Television & movies </li></ul><ul><li>Music </li></ul><ul><li>Fashion </li></ul><ul><li>What else? </li></ul>
  4. 5. Traditional Model <ul><li>Mediated Communication: </li></ul><ul><ul><li>One-way Mass Communication Model </li></ul></ul><ul><ul><li>Transition to circular (Osgood & Schramm) interpersonal model </li></ul></ul>
  5. 6. In a Digital World, It Is Easier to Borrow, Copy, Manipulate
  6. 7. This means it is technically easier to express ourselves in new, creative ways.
  7. 8. The pejorative: The cult of the amateur <ul><li>SuperBowl Commercials </li></ul><ul><li>YouTube Democratic Presidential Debate </li></ul>
  8. 9. Quotable <ul><li>“[N]on-commercial cultural production and unconstrained expression within the Internet undermines capitalism’s production of meaning.” p135 - from Michael Strangelove, The Empire of Mind (University of Toronto Press, 2005) </li></ul>
  9. 10. The Clash <ul><li>Culture as a freely flowing current of ideas and practices runs head first into culture as intellectual property </li></ul>
  10. 11. The Barrier: Copyright <ul><li>Copyright originated in a time when the view of authors was romantic: &quot;originality was elevated to being located in and belonging to the self of the author&quot; ... words created by these authors were considered &quot;original&quot; and thus distinguishable from mass-produced commodities. (Lessig, presentation, Copyright, Cultural Production and Open Content Licensing) </li></ul>
  11. 12. Copyright Expansion <ul><li>In 1709, copyright lasted 14 years </li></ul><ul><li>Today, 60-90 years </li></ul>
  12. 13. Copyright Reach <ul><li>Originality was required in copyright law, historically </li></ul><ul><li>Today, only de minimis originality (examples from book) </li></ul><ul><ul><li>Watch YouTube Clip </li></ul></ul>
  13. 14. Copyright Scope <ul><li>A movement from protecting the &quot;copy&quot; to the &quot;idea&quot; </li></ul><ul><li>Watch YouTube Clip </li></ul>
  14. 15. Incentives <ul><li>Change the licenses </li></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Free Art </li></ul></ul><ul><ul><li>GNU </li></ul></ul>
  15. 16. General Characteristics <ul><li>Right to access or use </li></ul><ul><li>Right to make copies </li></ul><ul><li>Right to make modifications </li></ul><ul><li>Right to distribute </li></ul><ul><li>Right to create derivative works </li></ul>
  16. 17. Digital technologies enable a &quot;Tinkering culture&quot; -- a &quot;read write rip burn culture&quot;
  17. 18. Sources <ul><li>Image - graffitti http://www.slideshare.net/imootee/web-20-and-media-20-presentation </li></ul><ul><li>Lessig, L. (n.d.) Copyright, Cultural Production and Open Content Licensing. Retrieved 10 October 2007 from https://pzwart.wdka.hro.nl/mdr/pubsfolder/liangessay/view </li></ul>

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