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The Future of Intellectual
          Property and Copyright
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
                                          Gerd Leonhard Media Futurist / The Futures Agency
In a truly connected world, which ideas
       will still be exclusively ours?
In a truly inter-connected world, ownership can no
longer remain as exclusive and as linear as before.
The future is not about Protection but about Engagement




                                           Image licensed from Sevensheaven.nl
In digital-native media, ownership already
     has a radically different meaning
Our technology is leaping... but our laws are not
A disconnected society: Broadcast Culture
It used to be...

Control & Scarcity = Money
But in a connected world, almost
everything we create will be a Remix
Source: nytimes.com
As creators, most of us don’t monetize
ownership as much as we monetize audience -
  it’s not about Protection but Attraction
However, as middlemen and industries, we
monetize Friction, Scarcity, Timing, Packaging...
This is a wicked problem
Maybe ‘selling copies’ was just a window...?




                                Gerd Leonhard Media Futurist / The Futures Agency
Property = Paper
Value = Embodiment
 Scarcity = Money
Property: Device & Access
  Value: in Aggregation
   Scarcity: of Attention
The ‘More Locks’ approach: just being there will mean you are guilty
But consumers don’t accept
‘my way or the highway’ - schemes any longer




                          Source: Gizmodo.com
The balance is off.




           Source: PaidContent.org
Attempts at increasing control while the world keeps
    getting more connected will fail spectacularly
A hyper-connected society: Broadband Culture
A world where data and digital goods drastically
increase in value while many physical goods decline
And the copying won’t stop with digital goods....




                   Source: http://www.flickr.com/people/robot-vs-monkey/
We are headingWarp-Speed towards
Access & Usage Rights
The Future: Access and Usage, not ‘Copy’.




                               Gerd Leonhard Media Futurist / The Futures Agency
This is a development we can’t renegotiate
WIPO on the purpose of copyright:
             1) Encourage a dynamic creative culture
   2) Return value to creators so that they can lead a dignified
                       economic existence
3) Provide widespread, affordable access to content for the public




                                                   Gerd Leonhard Media Futurist / The Futures Agency
Copyright 1.0: the Statute of Anne (UK, 1709)




                           Source: Wikimedia

                                               Gerd Leonhard Media Futurist / The Futures Agency
How about a Statute of Tim? (Tim Berners-Lee aka TimBL)




 Source: Wikimedia
We must re-think permissions and standards,
  strike new balances for a connected world,
and monetize usage & engagement - not copies




                       Source: Ars Electronica 2008
Let’s gather
 some of the
  brightest
 people and
create a new
   “Statue
   of Tim”



 Gerd Leonhard Media Futurist / The Futures Agency
www.mediafuturist.com @gleonhard
                           Gerd Leonhard Media Futurist / The Futures Agency

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The Future of IPR and Copyright (presentation at TedX NewStreet London)

  • 1. The Future of Intellectual Property and Copyright Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  • 2. In a truly connected world, which ideas will still be exclusively ours?
  • 3. In a truly inter-connected world, ownership can no longer remain as exclusive and as linear as before.
  • 4. The future is not about Protection but about Engagement Image licensed from Sevensheaven.nl
  • 5. In digital-native media, ownership already has a radically different meaning
  • 6. Our technology is leaping... but our laws are not
  • 7. A disconnected society: Broadcast Culture
  • 8. It used to be... Control & Scarcity = Money
  • 9. But in a connected world, almost everything we create will be a Remix
  • 11. As creators, most of us don’t monetize ownership as much as we monetize audience - it’s not about Protection but Attraction
  • 12. However, as middlemen and industries, we monetize Friction, Scarcity, Timing, Packaging...
  • 13. This is a wicked problem
  • 14. Maybe ‘selling copies’ was just a window...? Gerd Leonhard Media Futurist / The Futures Agency
  • 15. Property = Paper Value = Embodiment Scarcity = Money
  • 16. Property: Device & Access Value: in Aggregation Scarcity: of Attention
  • 17. The ‘More Locks’ approach: just being there will mean you are guilty
  • 18. But consumers don’t accept ‘my way or the highway’ - schemes any longer Source: Gizmodo.com
  • 19. The balance is off. Source: PaidContent.org
  • 20. Attempts at increasing control while the world keeps getting more connected will fail spectacularly
  • 21. A hyper-connected society: Broadband Culture
  • 22. A world where data and digital goods drastically increase in value while many physical goods decline
  • 23. And the copying won’t stop with digital goods.... Source: http://www.flickr.com/people/robot-vs-monkey/
  • 24. We are headingWarp-Speed towards Access & Usage Rights
  • 25. The Future: Access and Usage, not ‘Copy’. Gerd Leonhard Media Futurist / The Futures Agency
  • 26. This is a development we can’t renegotiate
  • 27. WIPO on the purpose of copyright: 1) Encourage a dynamic creative culture 2) Return value to creators so that they can lead a dignified economic existence 3) Provide widespread, affordable access to content for the public Gerd Leonhard Media Futurist / The Futures Agency
  • 28. Copyright 1.0: the Statute of Anne (UK, 1709) Source: Wikimedia Gerd Leonhard Media Futurist / The Futures Agency
  • 29. How about a Statute of Tim? (Tim Berners-Lee aka TimBL) Source: Wikimedia
  • 30. We must re-think permissions and standards, strike new balances for a connected world, and monetize usage & engagement - not copies Source: Ars Electronica 2008
  • 31. Let’s gather some of the brightest people and create a new “Statue of Tim” Gerd Leonhard Media Futurist / The Futures Agency
  • 32. www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency