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basic
news
writing Chapter 5
His Girl Friday
Chapter 2
The Inverted Pyramid
Most Important Lead
By AP
Posted at 10:45 AM
WICHITA FALLS, Texas (AP) — Police in northern Texas say a woman has been banned from a
local Walmart after she spent several hours driving an electric shopping cart around the store’s
parking lot while drinking wine from a Pringles can.
Police tell the Times Record News that officers responded to a suspicious person call at about 9
a.m. Friday at a Walmart in Wichita Falls, about 125 miles (200 kilometers) northwest of Dallas.
Wichita Falls police spokesman Jeff Hughes says the woman had reportedly been riding the electric
cart around the parking lot for about three hours.
Hughes says police eventually found the woman in a nearby restaurant and told her not to return to
the store.
Texas woman drinking wine from Pringles can banned from
Walmart
By AP
Posted at 10:45 AM
WICHITA FALLS, Texas (AP) — Police in northern Texas say a woman has been banned from a
local Walmart after she spent several hours driving an electric shopping cart around the store’s
parking lot while drinking wine from a Pringles can.
Police tell the Times Record News that officers responded to a suspicious person call at about 9
a.m. Friday at a Walmart in Wichita Falls, about 125 miles (200 kilometers) northwest of Dallas.
Wichita Falls police spokesman Jeff Hughes says the woman had reportedly been riding the electric
cart around the parking lot for about three hours.
Hughes says police eventually found the woman in a nearby restaurant and told her not to return to
the store.
Texas woman drinking wine from Pringles can banned from
Walmart
The Lead: The first sentence or two of the story
• Who -- who was involved?
• What -- what happened?
• Where -- where did it happen?
• When -- when did it happen?
• Why -- why did it happen?
• How -- how did it happen?
6
The
?s
Monster is now Fair Game
STOCKHOLM - Sweden's Great Lake Monster, the
mythical inhabitant of Storsjon lake, will soon be fair
game for hunters and curio seekers as its protected
status is about to be lifted, local authorities said
Wednesday.
Monster is now Fair Game
STOCKHOLM - Sweden's Great Lake Monster, the
mythical inhabitant of Storsjon lake, will soon be fair
game for hunters and curio seekers as its protected
status is about to be lifted, local authorities said
Wednesday.
Who
Monster is now Fair Game
STOCKHOLM - Sweden's Great Lake Monster, the
mythical inhabitant of Storsjon lake, will soon be fair
game for hunters and curio seekers as its protected
status is about to be lifted, local authorities said
Wednesday.
What
Monster is now Fair Game
STOCKHOLM - Sweden's Great Lake Monster, the
mythical inhabitant of Storsjon lake, will soon be fair
game for hunters and curio seekers as its protected
status is about to be lifted, local authorities said
Wednesday.
Where
Monster is now Fair Game
STOCKHOLM - Sweden's Great Lake Monster, the
mythical inhabitant of Storsjon lake, will soon be fair
game for hunters and curio seekers as its protected
status is about to be lifted, local authorities said
Wednesday.
When
Monster is now Fair Game
STOCKHOLM - Sweden's Great Lake Monster, the
mythical inhabitant of Storsjon lake, will soon be fair
game for hunters and curio seekers as its protected
status is about to be lifted, local authorities said
Wednesday.
How
Monster is now Fair Game
STOCKHOLM - Sweden's Great Lake Monster, the
mythical inhabitant of Storsjon lake, will soon be fair
game for hunters and curio seekers as its protected
status is about to be lifted, local authorities said
Wednesday.
Man OK after being run over by train
LE MARS, Iowa - A man who police say was intoxicated was
unhurt after a train drove over him. Shawn M. Polley, 44, of
Bowling Green, Ky., was passed out between the rails of the
train tracks last week, police said.
Plane detour ordered to prolong nap?
PARIS - Determined to get a decent night's sleep, French
President Jacques Chirac ordered his Airbus pilot to perform a
1,250-mile time-killing tour of France before heading to
Russia to see Vladimir Putin last week.
unifying theme
Headlines
• Most important words in Journalism
• Tell reader what story is about
• Convey a complete thought
• Five to 10 words
• Subject, verb and (possibly) object
• Writer must understand article
• Search engine optimization (SEO)
Three Types of Summaries
• Informational (who, what, when, where)
• Overview of a longer story
• Analytical (how, why)
• Interpretation of the information in the story
• Provocative
• Pique the interest of the reader
• Opinion or attitude
Woman arrested after 'twerking
while naked' on vehicle at H-E-B,
Austin police say
Woman 'twerking' naked on top
of car in H-E-B parking lot spits
on officer, police say
Half-naked woman twerks
outside North Austin H-E-B,
spits at officer, police say
Woman arrested after 'twerking
while naked' on vehicle at H-E-B,
Austin police say
Woman 'twerking' naked on top
of car in H-E-B parking lot spits
on officer, police say
Half-naked woman twerks
outside North Austin H-E-B,
spits at officer, police say
- no spitting
Woman arrested after 'twerking
while naked' on vehicle at H-E-B,
Austin police say
Woman 'twerking' naked on top
of car in H-E-B parking lot spits
on officer, police say
Half-naked woman twerks
outside North Austin H-E-B,
spits at officer, police say
- no spitting
- no top of car
Woman 'twerking'
naked on car in
grocery store
parking lot spits
on officer, police
say
Woman arrested
after 'twerking
while naked' on
a car at the
grocery store,
police say
quotations
“
Direct quotations
• Exact words
• Contained within quotation marks
• Attribution
• Bring a story to life
• Memorable/colorful/
can’t be paraphrased
Indirect quotations
• Use fewer words
• Maintain meaning
• No quotation marks
Connectors
Usually conjunctions
Help the writing flow
Hooks
Words or phrases repeated throughout an article
Pronouns
Avoid repeating names of people and things
Associations
Ideas repeated within an article using different words
Chronology
Word or phrase that refers to a time
Enumeration
Numbering items within writing
{
Transitions
Connectors
Usually conjunctions
Help the writing flow
Hooks
Words or phrases repeated throughout an article
Pronouns
Avoid repeating names of people and things
Associations
Ideas repeated within an article using different words
Chronology
Word or phrase that refers to a time
Enumeration
Numbering items within writing
{
Transitions
And,	But,	Or	
Thus,	However	
Therefore,	Likewise	
Meanwhile	
On	the	other	hand
{
Connectors
Usually conjunctions
Help the writing flow
Hooks
Words or phrases repeated throughout an article
Pronouns
Avoid repeating names of people and things
Associations
Ideas repeated within an article using different words
Chronology
Word or phrase that refers to a time
Enumeration
Numbering items within writing
I,	me	
We,	us,	you	
She,	her,	he,	him	
It	
They,	them
{
{
Transitions
And,	But,	Or	
Thus,	However	
Therefore,	Likewise	
Meanwhile	
On	the	other	hand
{
The idea of hooks is that the first sentence of the
new paragraph will briefly remind the reader
(through the use of that keyword) of the topic that
has just been covered, while introducing the new
idea to be covered in the new paragraph,
and showing the connection between
the two.
Every good student knows that doing homework on time is
essential to success at school. Failure to complete homework
always leads to academic problems. On the other hand, those
students who put in the time to finish all homework
assignments learn more about the subject while gaining
valuable practice that will help them on exams.


Still, good homework habits alone are not enough to
guarantee success in school. Students also need to pay
attention and be actively involved in the classroom...
In this example, the phrase "good homework habits" early in
paragraph 2 creates the hook. It shows the reader that the
next topic coming up, paying attention in class, is related to
the previous topic, homework.)
Mark Twain is established in the minds of most Americans as
a kindle humorist, a gentile and delightful “funny man.” No
doubt his photographs have helped promote this image.
Everybody is familiar with the Twain face. He looks like every
child’s ideal grandfather, a dear old gentleman who
embodies the very spirit of loving-kindness. 

Such a view of Twain would probably have been a source of
amusement to the writer himself. For Twain wrote some of
the most savage satire . . . 

Mark Twain is . . . the very spirit of loving-kindness. 

Any resemblance between this popular portrait and the man
who reveals himself in his writing is purely imaginary. For
Twain wrote some of the most savage satire…

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Media writing chapter 4

  • 2. Chapter 2 The Inverted Pyramid Most Important Lead
  • 3. By AP Posted at 10:45 AM WICHITA FALLS, Texas (AP) — Police in northern Texas say a woman has been banned from a local Walmart after she spent several hours driving an electric shopping cart around the store’s parking lot while drinking wine from a Pringles can. Police tell the Times Record News that officers responded to a suspicious person call at about 9 a.m. Friday at a Walmart in Wichita Falls, about 125 miles (200 kilometers) northwest of Dallas. Wichita Falls police spokesman Jeff Hughes says the woman had reportedly been riding the electric cart around the parking lot for about three hours. Hughes says police eventually found the woman in a nearby restaurant and told her not to return to the store. Texas woman drinking wine from Pringles can banned from Walmart
  • 4. By AP Posted at 10:45 AM WICHITA FALLS, Texas (AP) — Police in northern Texas say a woman has been banned from a local Walmart after she spent several hours driving an electric shopping cart around the store’s parking lot while drinking wine from a Pringles can. Police tell the Times Record News that officers responded to a suspicious person call at about 9 a.m. Friday at a Walmart in Wichita Falls, about 125 miles (200 kilometers) northwest of Dallas. Wichita Falls police spokesman Jeff Hughes says the woman had reportedly been riding the electric cart around the parking lot for about three hours. Hughes says police eventually found the woman in a nearby restaurant and told her not to return to the store. Texas woman drinking wine from Pringles can banned from Walmart
  • 5. The Lead: The first sentence or two of the story • Who -- who was involved? • What -- what happened? • Where -- where did it happen? • When -- when did it happen? • Why -- why did it happen? • How -- how did it happen? 6 The ?s
  • 6. Monster is now Fair Game STOCKHOLM - Sweden's Great Lake Monster, the mythical inhabitant of Storsjon lake, will soon be fair game for hunters and curio seekers as its protected status is about to be lifted, local authorities said Wednesday.
  • 7. Monster is now Fair Game STOCKHOLM - Sweden's Great Lake Monster, the mythical inhabitant of Storsjon lake, will soon be fair game for hunters and curio seekers as its protected status is about to be lifted, local authorities said Wednesday. Who
  • 8. Monster is now Fair Game STOCKHOLM - Sweden's Great Lake Monster, the mythical inhabitant of Storsjon lake, will soon be fair game for hunters and curio seekers as its protected status is about to be lifted, local authorities said Wednesday. What
  • 9. Monster is now Fair Game STOCKHOLM - Sweden's Great Lake Monster, the mythical inhabitant of Storsjon lake, will soon be fair game for hunters and curio seekers as its protected status is about to be lifted, local authorities said Wednesday. Where
  • 10. Monster is now Fair Game STOCKHOLM - Sweden's Great Lake Monster, the mythical inhabitant of Storsjon lake, will soon be fair game for hunters and curio seekers as its protected status is about to be lifted, local authorities said Wednesday. When
  • 11. Monster is now Fair Game STOCKHOLM - Sweden's Great Lake Monster, the mythical inhabitant of Storsjon lake, will soon be fair game for hunters and curio seekers as its protected status is about to be lifted, local authorities said Wednesday. How
  • 12. Monster is now Fair Game STOCKHOLM - Sweden's Great Lake Monster, the mythical inhabitant of Storsjon lake, will soon be fair game for hunters and curio seekers as its protected status is about to be lifted, local authorities said Wednesday.
  • 13. Man OK after being run over by train LE MARS, Iowa - A man who police say was intoxicated was unhurt after a train drove over him. Shawn M. Polley, 44, of Bowling Green, Ky., was passed out between the rails of the train tracks last week, police said. Plane detour ordered to prolong nap? PARIS - Determined to get a decent night's sleep, French President Jacques Chirac ordered his Airbus pilot to perform a 1,250-mile time-killing tour of France before heading to Russia to see Vladimir Putin last week.
  • 14. unifying theme Headlines • Most important words in Journalism • Tell reader what story is about • Convey a complete thought • Five to 10 words • Subject, verb and (possibly) object • Writer must understand article • Search engine optimization (SEO) Three Types of Summaries • Informational (who, what, when, where) • Overview of a longer story • Analytical (how, why) • Interpretation of the information in the story • Provocative • Pique the interest of the reader • Opinion or attitude
  • 15. Woman arrested after 'twerking while naked' on vehicle at H-E-B, Austin police say Woman 'twerking' naked on top of car in H-E-B parking lot spits on officer, police say Half-naked woman twerks outside North Austin H-E-B, spits at officer, police say
  • 16. Woman arrested after 'twerking while naked' on vehicle at H-E-B, Austin police say Woman 'twerking' naked on top of car in H-E-B parking lot spits on officer, police say Half-naked woman twerks outside North Austin H-E-B, spits at officer, police say - no spitting
  • 17. Woman arrested after 'twerking while naked' on vehicle at H-E-B, Austin police say Woman 'twerking' naked on top of car in H-E-B parking lot spits on officer, police say Half-naked woman twerks outside North Austin H-E-B, spits at officer, police say - no spitting - no top of car
  • 18. Woman 'twerking' naked on car in grocery store parking lot spits on officer, police say Woman arrested after 'twerking while naked' on a car at the grocery store, police say
  • 19. quotations “ Direct quotations • Exact words • Contained within quotation marks • Attribution • Bring a story to life • Memorable/colorful/ can’t be paraphrased Indirect quotations • Use fewer words • Maintain meaning • No quotation marks
  • 20. Connectors Usually conjunctions Help the writing flow Hooks Words or phrases repeated throughout an article Pronouns Avoid repeating names of people and things Associations Ideas repeated within an article using different words Chronology Word or phrase that refers to a time Enumeration Numbering items within writing { Transitions
  • 21. Connectors Usually conjunctions Help the writing flow Hooks Words or phrases repeated throughout an article Pronouns Avoid repeating names of people and things Associations Ideas repeated within an article using different words Chronology Word or phrase that refers to a time Enumeration Numbering items within writing { Transitions And, But, Or Thus, However Therefore, Likewise Meanwhile On the other hand {
  • 22. Connectors Usually conjunctions Help the writing flow Hooks Words or phrases repeated throughout an article Pronouns Avoid repeating names of people and things Associations Ideas repeated within an article using different words Chronology Word or phrase that refers to a time Enumeration Numbering items within writing I, me We, us, you She, her, he, him It They, them { { Transitions And, But, Or Thus, However Therefore, Likewise Meanwhile On the other hand {
  • 23. The idea of hooks is that the first sentence of the new paragraph will briefly remind the reader (through the use of that keyword) of the topic that has just been covered, while introducing the new idea to be covered in the new paragraph, and showing the connection between the two.
  • 24. Every good student knows that doing homework on time is essential to success at school. Failure to complete homework always leads to academic problems. On the other hand, those students who put in the time to finish all homework assignments learn more about the subject while gaining valuable practice that will help them on exams. 
 Still, good homework habits alone are not enough to guarantee success in school. Students also need to pay attention and be actively involved in the classroom... In this example, the phrase "good homework habits" early in paragraph 2 creates the hook. It shows the reader that the next topic coming up, paying attention in class, is related to the previous topic, homework.)
  • 25. Mark Twain is established in the minds of most Americans as a kindle humorist, a gentile and delightful “funny man.” No doubt his photographs have helped promote this image. Everybody is familiar with the Twain face. He looks like every child’s ideal grandfather, a dear old gentleman who embodies the very spirit of loving-kindness. Such a view of Twain would probably have been a source of amusement to the writer himself. For Twain wrote some of the most savage satire . . . Mark Twain is . . . the very spirit of loving-kindness. Any resemblance between this popular portrait and the man who reveals himself in his writing is purely imaginary. For Twain wrote some of the most savage satire…