An Post Youth Research Presentation October 2013

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Presentation to the An Post Mail Media Unit 'Direct Debate' October 2013. More details here:

http://www.anpost.ie/AnPost/AnPostDM/Home

Published in: Business, Spiritual
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An Post Youth Research Presentation October 2013

  1. 1. Drivers & Drinking Media Insights Briefing: Youth Market Opportunities October 2013 An Post © Amárach Research 2013
  2. 2. 1. Good Mood 2. Serious Numbers 3. Direct Connect
  3. 3. 1. Good Mood
  4. 4. 2. Serious Numbers
  5. 5. Projections Adults Base: 2011 2016:M1 2016:M2 2016:M3 18-20 172,705 162,274 161,088 159,877 21-25 304,947 245,539 241,641 236,477 26-29 297,039 229,572 227,277 223,870 18-29 774,691 637,385 630,006 620,224 Declines Base: 2011 2016:M1 2016:M2 2016:M3 18-20 - -6.0% -6.7% -7.4% 21-25 - -19.5% -20.8% -22.5% 26-29 - -22.7% -23.5% -24.6% 18-29 - -17.7% -18.7% -19.9%
  6. 6. Aspirations of Ireland’s 18-29s: Age expect to… Buy Car Start Career Move Out Emi- grate Start Pension Get Married Become Parent Buy House Start Own Company By the time I’m 25 38% 35% 33% 16% 14% 8% 6% 6% 4% By the time I’m 30 20% 28% 17% 10% 19% 38% 31% 32% 12% By the time I’m 35 4% 9% 3% 5% 16% 24% 27% 29% 9% After the age of 35 2% 2% 2% 4% 17% 5% 6% 10% 9% Already done it 27% 18% 36% 6% 6% 7% 14% 5% 4% Will never do it 2% 2% 1% 21% 3% 6% 4% 4% 33% Don’t know 7% 7% 8% 38% 27% 13% 11% 15% 30%
  7. 7. 3. Direct Connect
  8. 8. What marketers think is effective What 18-24s think is effective
  9. 9. e. gerard.oneill@amarach.com w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch we discover the right answers to our clients’ important questions

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