Pbm mig david_glennie

625 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
625
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pbm mig david_glennie

  1. 1. Hello.It’s Mobile Interactive Group.
  2. 2. Over 300 successful relationshipsPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page 2
  3. 3. Growth in the appetite for mobileinteraction…
  4. 4. No sector Winners (or Losers)…
  5. 5. No sector winners….Total 4q09 1q10 2q10 3q10 4q10 1q11 2q11 3q11FinancialServices &InsuranceServices 7.12% 7.28% 7.46% 7.67% 7.94% 8.26% 8.63% 8.90%Retail 11.39% 11.57% 11.77% 12.01% 12.31% 12.67% 13.10% 13.40%FMCG 5.15% 5.27% 5.39% 5.55% 5.74% 5.97% 6.24% 6.44%MobileNetworkOperators 20.02% 20.22% 20.44% 20.71% 21.04% 21.44% 21.91% 22.24%Automotive 4.06% 4.15% 4.25% 4.38% 4.53% 4.71% 4.92% 5.08%Travel 6.91% 7.06% 7.24% 7.44% 7.70% 8.01% 8.38% 8.64%Sports &Leisure 5.97% 6.11% 6.26% 6.44% 6.66% 6.93% 7.24% 7.47%Gaming 3.94% 4.02% 4.12% 4.24% 4.39% 4.57% 4.77% 4.92%None of theabove 35.44% 34.32% 33.07% 31.56% 29.69% 27.43% 24.80% 22.92%Total 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
  6. 6. No increase in quantity of relationships…
  7. 7. No increase in QuantityTotal 1Q12Dont know 9.88%None 47.55%1-3 29.02%4-8 5.16%8+ 1.76%
  8. 8. No increase in frequency…
  9. 9. Huge Competition…
  10. 10. Which Channels?…
  11. 11. Which Channels?• Email falling 8% over the last 2 years• Will fall 5% over the next year• 5% - 20% of emails opened on a mobile device You have to be mobile
  12. 12. What do theywant you tosay?...
  13. 13. What do they want you to say?• 2/3 want Loyalty and information• Women 7% higher preference for sales promotion (38%)You have to provide Services, not just Messages
  14. 14. How do they want to give you information?…
  15. 15. How do they want to give you information?• 20% of preferred methods are mobile• 70% Web• 10% Expect you to get it from other interactions• The rest are Call Center You have to be Social
  16. 16. The publishing paradigm is not enough…
  17. 17. The publishing paradigm is not enough Message Digital Mobile Social
  18. 18. Multi Channel Automation MessageDigital Mobile Social
  19. 19. Thank you David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.comPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page
  20. 20. Thank you David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.comPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page
  21. 21. Thank you David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.comPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page

×