Uploaded byEsther Rovira
Barcelona Design Network Dynamics
The research investigates the complexity of the Barcelona design network, focusing on the balance between conservative interests and innovative tendencies among its members. Findings indicate that while the network is characterized by local dimensions and a balanced approach to creativity, it lacks sufficient connectivity among agents. The study calls for improvements in leveraging these connections to enhance the network's efficiency and competitiveness in the design sector.
Barcelona Design Network Dynamics
- 1. Barcelona Design NetworkDynamics a method to analyze creative network’s complexity Esther Rovira Raurell, Tilburg University, NL
- 2. What is thisresearch about? INTRO
- 3. TESTsthe CAPACITYof actorsin design NETWORKS… INTRO
- 4. INTRO …TO GENERATE asufficient CONSISTENT group…
- 5. INTRO …to reach INTERNATIONALCOMPETITIVENESS from WITHIN
- 6. What can beconsidered an EFFICENT network? THEORY
- 7. Efficietn NW? What canbe considered an EFFICENT network? CONDITIONS 6 THEORY
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- 19. METHOD CONSERVATIVE: INNOVATIVE: Excellence Experimentation Product Process Tendency No tendencies Quality Progress INTERESTtowards design excellence flexible experience 1 2 3 4 5
- 20. METHOD mono- discipline Mono-discipline multidiscipline Projectinterest Project diversity 1 2 3 4 5 ATTITUDE towards creative work
- 21. METHOD 100% LOCAL 75%local 50%-50% 75% global 100% GLOBAL 1 2 3 4 5 DIMENSION of action
- 22. METHOD me & my work Fewcollab Collabs within same scale & Interes Collabs of different sclae BUT same interest Learning from diversity 1 2 3 4 5 CONNECTIVITY capabilities
- 23. METHOD 1-3 4-6 7-910-12 13-15 1 2 3 4 5 POPULARITY in the network
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- 26. RESOULTS 2/3 of powerpositions CONNECT !
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- 28. RESOULTS conservative innovative Design PowerPositions interest is CONSERVATIVE WHILE Design Professionals interest is INNOVATIVE INTEREST
- 29. RESOULTS balanced Multi-disciplinar Design PowerPositions attitude is BALANCED WHILE Design Professionals attitude is MULTI-disciplinar ATTITUDE
- 30. RESOULTS local local Design PowerPositions dimension is LOCAL WHILE Design Professionals dimension is LOCAL DIMENSION
- 31. RESOULTS ! Design Power Positions& Design Professionals ONLY SHARE the local DIMENSION local local balanced Multi-disciplinar conservative innovative
- 32. RESOULTS ‘The creative scene?..(…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ?
- 33. RESOULTS Barcelona Design networkis: - balanced in Interest - open in Attitude - local in Dimension ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’
- 34. RESOULTS Barcelona Design networkis: - balanced in Interest - open in Attitude - local in Dimension ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ ACTORS COMMENT: ‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’ ‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ !
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- 38. RESOULTS Barcelona Design agentsDO NOT value enough CONNECTING capacities !
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- 40. RESOULTS interest CONSERVATIVE attitude MONO-DISCIPLINAR dimension LOCAL ARQUI ARCHITECT ACTOR COMMENTS: ‘Inthese days, there is a group of architects setting out an association from quality not quantity. From excellence in the manner of facing the profession (…) the name is AxA: Architects for Architecture. At this moment they are the only alternative that I know of another type of association related to the professional interest of architects’
- 41. RESOULTS interest INNOVATIVE attitude MULTI-DISCIPLINAR dimension less LOCAL MIX MIXED SCALEACTOR COMMENTS: ‘My ultimate goal is (…) be capable of linking us to other institutional agents, private foundations which will stimulate contemporary art and craftwork focusing on the maximum connection with other disciplines. Something very open’
- 42. RESOULTS MIXARQUI Barcelona Design networkIS NOT COHERENT within its different disciplines !
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- 45. The Barcelona DesignNetwork THANKS to the help of: Andrés Ortiz from Bestiario
- 46. The Barcelona DesignNetwork CLUSTERS THANKS to the help of : Andrés Ortiz from Bestiario
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- 49. RESOULTS Barcelona Design networkhas FEW actors CONNECTING !
- 50. SO…, Is the Barcelonadesign network EFFICIENT? (…to turn design capabilities INTO a distinctive value from within?)
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- 53. How to usethis findings to IMPROVE? CONCLUSIONS
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