My digital marketing strategy to promote the all new 2015 Chrysler 200 Tour!

1. Chrysler 200 Digital Marketing Strategy
Alyse Wilson
ADV 420

2. Big Idea
• Bring Chrysler competitive with Big 3
• Inform about 2015 Chrysler 200 Tour
• Encourage attending test drives
• Increase interaction with Chrysler Brand
• Create customer loyalty

3. Target Audience
• Female/Male Ages 16-50
• Current Chrysler Brand Vehicle
Owners
• Ford & GM Vehicle Owners

4. Tools & Tactics

5. Facebook/Blog
• Spread Word/ Attract Consumers
• Promote & encourage interaction
w/ brand
• Updates of Tour, Locations
• Generate buzz via social media

6. Examples
"My favorite feature of the 200 is the WIFI & UConnect
#Chrysler200TourWA @Chrysler200Tour"
Google AdWords:
Chrysler 200 Tour
New high Tech Sedan
200 Tour deals and more
Tag @Chrysler200Tour

7. Teaming Up
• Partner with local businesses near activation sites
• Offer promotions to ride and drive participants
• “30% off all sunglasses to ride in style in the All-new
2015 Chrysler 200”
• Advertise on home page of main website
• Add brand equity to Chrysler and Local Businesses

8. • Local Business Advertising:
$13 Million
• Social Media Promotions:
$1Million
• Google AdWords:
$17 Million
• HubSpot:
$6,000
TOTAL= $31 Million
Budget

9. How to measure Success
• KPI Metrics
• Number of Ride & Drive
participants
• Number of vehicles sold
• HubSpot for Inbound Marketing

10. Summary
• Ad Value/Competitive edge to the
All-new 2015 Vehicle
• Will engage consumers with
Chrysler Brand
• Lead customers to consider other
Chrysler Brands