A high-level performance email-marketing platform for banks and large organizations with specific safety and security requirements. Fast integration and the widest possible functionality.

1. ®
Send millions of messages
and handle huge volume of
data in real-time with
ALTKRAFT.
Great automation
of great business
1
A new-generation platform for email
marketing with powerful analytical
instruments.
ALTKRAFT is unexpendable in e-commerce
and financial industry, it is suitable for
organizations of all sizes.
Performance
One of the main priorities in
ALTKRAFT is the continuous
expansion of the platform
functionality and its
optimization.
Flexibility Speed
ALTKRAFT allows to instantly
calculate a data segment and
view real-time campaign
reports.
Independence
ALTKRAFT doesn’t require
any additional commercial
software. This avoids extra
costs on paid licenses,
databases and operating
systems.
Email marketing platform

2. ®
Compelling experience
Powerful instruments of your business. Easy and
handy.
2
Fast implementation into a company infrastructure allows
to comply with the security policy requirements for data
storage and sharing.
A high level of performance and minimum system
requirements. High optimization level allows to use only
one server for management and gives a possibility to send
unlimited emails.
Advanced analytics and segmentation allow to improve
campaign effectiveness. ALTKRAFT provides unique email
tracking options: you will always know how much time a
subscriber has spent reading your email.
Access rights allocation guarantees campaign
management security.

3. ®
3
Fast implementation into a
company infrastructure brings
boundless opportunities for
successful marketing
administration.

4. ®
Advantages and benefits of using on-premise solution 4
There are a multitude of benefits
afforded by an on-premise
solution - a reduction in total cost
of ownership, no restriction on
database size or the number of
messages sent, no extra costs
for additional commercial
software.
From a technological
perspective, on-premise solution
facilitates the greater
opportunities for integration.
As a reliable and flexible
on-premise solution, it is ideal
for organizations of all sizes.
Security Full control and flexible
integration
Lower costs in comparison
with SaaS
The whole system works inside
the organization. Customers’
personal data is also stored
within the organization that
meets the security policy
requirements.

5. ®
Offering for professionals
These charts are based on a Relevancy Group executive survey, which includes responses from 368 marketing and IT executives.
70% of professionals gave the preference to an on-premise solution.
5
Executives using on-premise solutions noted the benefits from improved efficiency and effectiveness as well as the ability to
integrate more data sources than marketers using ESP outsourced solutions. Executives focused also on lower costs, especially
drawing attention to the lack of need to pay an ESP based on volume.
70%
On-Premise
Lower costs, no need to pay an ESP based on volume
Greater control over marketing production
Greater control over integration to other
marketing applications or data sources
Improved security
Government regulations require our
industry to use on-premise solution
Improved feature set over ESP offerings
Corporate mandate

6. ®
Uncompromising security
Greater control over marketing production and data integration
6
ALTKRAFT allows to keep all the data within the
company firewall. When the product is within your
network you do not need to transmit the email
addresses or other data to a hosting company.
On-premise security tools offer a level of security
and control that's simply not possible in the cloud. An
on-premise solution provides businesses with
control over all the data.
On-premise solutions also provide significantly
better threat protection than that available in cloud
deployments.
Protected
corporate
network
CRM Personal
data
Sending
server
Sending
server

7. ®
▸ Flexible system
for allocating
access rights
▸ Unlimited number
of users
▸ Workflows
▸ Autoresponders
▸ Trigger campaigns
▸ RSS campaigns
▸ Tags (variables)
▸ Segmentation
▸ Geolocation
▸ Email delivery
according to a
subscriber’s time
zone
▸ Email templates with
dynamic variables
▸ Inbox preview
▸ A/B Testing
▸ Suppression lists
management
▸ Instant real-time
reports
▸ Cohort analysis
▸ Unique email
tracking options
Multi-user access Campaign automation
Subscriber DB
administration
Campaign
optimization
Advanced
analytics
ALTKRAFT reliability and performance 7
ALTKRAFT team provides personalized assessment on a case-by-case basis and helps to develop a unique
marketing strategy for any business.

8. ®
Marketing automation 8
The marketing automation reduces
additional expenses on mailout
management, and personalized
messages boost email conversion. The
automation allows also to free up
staff resources for more important
businesses. This saves your time and
money.
Today communication with customers
requires an individual approach in order
to get effective marketing effort.
ALTKRAFT allows to create regular and
RSS campaigns as well as personalized
trigger campaigns and workflows.
Personalized campaign creation is based
on the customer's behavior, the action a
customer takes (or not) when interacting
with your business. Workflow is a series
of email that can be sent when triggered
by a specific event or action taken by a
subscriber, or through the API calls.
Subscriber groups and
segments
Choose a list
Choose conditions for
the launch
Create a workflow
Launch a campaign
API, import, action
Choose conditions and
workflow elements
Feedback
Customers reactivation
and retention

9. ®
9
Dividing subscriber database into segments is a good way to improve email campaign effectiveness. Segmentation helps to divide customers
into groups and send relevant content to the right customers. It allows to determine the most active and inactive subscribers, their preferences
and behaviour. ALTKRAFT allows to divide customers into segments by age, gender, read messages, opens, subscriber activity, external events,
clicks, sent campaigns, geodata.
Complex segmentation
Subscriber activity
Read messages
Sent campaigns
Opens
Gender
Read time
Clicks
Age
Geodata
External events
Segmentation
Lower opt-out/ unsubscribe rates
Increased open rate
Greater email relevance
Better deliverability
Increased sales leads
Greater revenue
Greater customer retention
Greater No. of transactions
Greater customer acquisition
Lower spam complaints
Improved word-of-mouth
Email list segmentation results

10. ®
10
ALTKRAFT brings an opportunity to
analyze hundreds of parameters and
attributes, consider demographic
statistics and psychographic data of a
particular target audience.
Advanced analytics
Summary report - shows statistics
on campaigns or a particular
message, subscriber list/segment
or a single customer, etc., in
real-time.
Cohort analysis - shows the life
cycle and dynamics of the
subscriber activity. It allows to run
a comparative analysis of two ad
campaigns, for example, to better
understand the development
dynamics of your marketing
strategy.
Detailed reports provided by
ALTKRAFT will help to monitor the
sender reputation, clearly understand
your target audience specific needs
and create more effective campaigns.
Sender reputation depends on a lot of
factors, including recipients
complaints, the number of emails sent
per week, bounce rate, the rate at
which people unsubscribe.
Clickmap - shows the percent of
subscribers clicked on a link in your
email and allows to see detailed
reports on how many times the link
was clicked.
Bounces and Undelivs - show
detailed statistics on bounced and
undelivered messages.
This report allows to track issues
and understand the reason a
message has not been
delivered.

11. ®
11
There are lots of factors that can influence a campaign performance. Even
minor changes in the title or body of an email may affect open and click rate and
thus improve the next marketing effort. ALTKRAFT team created set of
instruments that will help to optimize a campaign and improve its performance.
A/B or split testing - allows to run a comparative analysis of two different
campaigns and see which one gets a higher open rate in order to send the
better one to subscribers.
Inbox preview option - allows to see what your message will look like on
displays of different devices (PC, tablet or smartphone) before it’s been sent.
Suppression list - is a group of emails or domains excluded from a mailout.
Using a suppression list you can be sure that the right messages will reach the
right audience.
Everything you might need
Campaign optimization instruments

12. ®
Access rights allocation 12
Flexible access rights allocation reduces leak of data and
subscriber database, and helps to avoid any accidental but
fatal mistake of a manager.
ALTKRAFT allows to create a unique role for each user
according to his or her professional duties or a particular
position in a project.
Each user is able to get access to create, edit and/or view:
A certain role may be assigned to an employee in accordance with his or her professional duties. Here is a widespread practice of how
roles can be allocated between employees: a copywriter gets access to edit particular parts of a letter such as title, body, etc. And a layout
designer gets permission to edit only the template of a message.
In case of working with third-party websites and services access rights can be allocated through the API.
☑Lists
☑Messages
☑Fragments
☑Segments
☑Suppression lists
☑Campaigns

13. ®
Email marketing platform
Better choice
for better email-marketing
www.altkraft.com
+7 (4912) 901-004
sales@altkraft.com
19 Bld. 2, H3, Sovetskoy army,
Ryazan, 390037, Russia
Web:
Phone:
Email:
Address:
Try our trial version for 30 days in order to explore all
the platform features and capabilities.
Our specialists will provide you with full information
and technical support.