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Defining the Market Discuss the ways health care providers can define the market they want to serve. Consider the following: How are ambulatory surgical centers, imaging centers, office-based surgery, and office-based imaging defining the market physicians wish to serve? How is social media (Facebook, Twitter, LinkedIn, blogs, et cetera) or other technology changing the way health- related organizations market their services? Select several examples, and discuss how they are similar or different. Solution Ambulatory surgical centers, imaging centers, office-based surgery and office-based imaging facilities / services are the revolutionary and penetrative ways to change the whole spectrum of health care market. Such facilities are going to knock the door steps of individuals and bring in many customers in its fold. Health care Providers can increase market of their respective health care services in following ways: All the above initiatives build a huge network of health care services of various degree to cater the population. It encourages people and market grows. Social media platform offers a most convenient and cost effective ways to communicate people in one go. It also helps in building brand and awareness among the individuals under larger geographical areas beyond one country. New terminologies such as Health tourism, Medical Tourism, art of living are the result of enhanced reach to the market. Health care related organizations educate the potential customers and then potential customers turn up to the companies when the need arises. They visit to nearby clinics, imaging centers and health care facilities. They adopt many different methods which includes, postings on Facebook, email marketing Mobile marketing and search engine marketing. It have been only possible with the advancement of technology..

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Running Head: DEVLOPING A STRATEGIC APPROACH 1 DEVLOPING A STRATEGIC APPROACH 2 Developing a Strategic Approach Michelle Tabb Dr. Prince Odu HSA Strayer/ University 08/20/2018 Introduction Today, associations are finding that rising human services expenses can contrarily affect their primary concern. Both wellbeing guarantors and self-protected suppliers are after a similar two objectives: 1) decreasing the cost of worker advantages, and 2) driving solid results by affecting part conduct. (Wang, Kung & Byrd,2018). Affecting conduct is, obviously, what showcasing is about. It's fascinating to take note of that for a considerable length of time, medical advantages experts have requested that advertising specialist’s configuration, compose, and create their part correspondences. In a few occasions, promoting individuals were essentially used to "spruce up" a current solid strategic correspondences program as of now set up, applying the advertising skill to the back end of the procedure. Rather, by giving key and strategic help at the front end of the procedure, promoting experts can genuinely enable directors to decrease expenses and impact sound part conduct. Why? A key segment of addressing the present human services difficulties is making impactful correspondences that educate impact and rouse design individuals to take positive activities that enhance the nature of their lives. To achieve this, benefits experts need to think like advertisers ideal from the beginning ( Kotler, Shalowitz, & Stevens, 2011). Vision Statement To be the human services industry leader in giving a differing, comprehensive workplace that mirrors the commercial center and networks where we work together while expanding our upper hand through development, benefit and flexibility Vision Goals To strive to have the most diversified all inclusive and conducive environments for everyone To have the best marketing strategies in provision of its healthcare services To have a market advantage through adapting, continuous innovation as well as having upper profit margins Mission Statement To recognize, draw in, and hold the best ability from each gathering. To make a working environment where all ability can perform taking care of business. To evaluate/comprehend the assorted variety of your commercial center. To guarantee that we are reacting and adjusting to our clients. To guarantee our clients to see themselves in our vision, activities and working environment. To utilize outer commitments to dispose of drawback and increment the assorted variety of the ability pool Mission goals To the leader in recruiting and retaining the best talent so that our customers value our services more To make sure that it responds to all the demands of the customers who seek their professional advice To fully utilize all the external assistance in terms of suggestions so that any disadvantage is removed to increase the wide pool of talent that we have. Adaptive strategy The mar.

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Week 7, "Integrated Marketing Communications and the Changing Media Landscape" was derived from Principles of Marketing, which was adapted by the Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's original creator or licensee. © 2015, The Saylor Foundation. Week 7 Integrated Marketing Communications and the Changing Media Landscape Communication helps businesses grow and prosper, creates relationships, strengthens the effectiveness of organizations, and allows people to learn about one another. Technology such as the Internet and cell phones affects the way we communicate and is changing the type of messaging strategy organizations use. Do you feel lost without your cell phone? Are you more likely to respond to text messages than phone calls? Do you use the print publications (magazines, newspapers, references) at the library, or do you find all your references online? Do your grandparents prefer different methods of communication? Think about how you get information and then think about how organizations can communicate with you and other target markets about their products, services, or causes. As consumers find new sources of information, the media and message strategies used by businesses must also change if they want to ensure they are reaching the right consumers at the right time and place. Marketing communications adds value for customers because it gives them information about offerings such as features and benefits, where to buy, prices, and even softer messages such as how the offering may make you feel. Marketing communications follows a simple model that ensures the message is designed appropriately for the audience and that the message received by the audience is the same as it was intended. This week, we explore all the ways marketers communicate with customers. In addition to traditional advertising, we will discuss public relations, personal selling, sales promotion, and direct marketing. Woven through the discussions will be an emphasis on how new media fits into the marketing communication strategies of companies. 7.1 Integrated Marketing Communications L E A R N I N G O B J E C T I V E S http://www.saylor.org/site/textbooks/Principles%2520of%2520Marketing.pdf http://creativecommons.org/licenses/by-nc-sa/3.0/ http://creativecommons.org/licenses/by-nc-sa/3.0/ http://creativecommons.org/licenses/by-nc-sa/3.0/ 1. Understand what integrated marketing communications are. 2. Understand why organizations may change their promotional strategies to reach different audiences. Once they have developed offerings in the form of products and services, organizations must communicate the value and benefits of the offerings to both current and potential customers in consumer markets. Integrated marketing communications (IMC) provide a useful framework desi.

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Define Multicollinearity in the following terms: a. In what type of regression is it likely to occur? b. Why is multicollinearity in a regression a difficulty to be resolved? c. How can multicollinearity be determined in a regression?. d. If multicollinearity is found in a regression, how is it eliminated? Solution Define Multicollinearity in the following terms: a. In what type of regression is it likely to occur? Multicollinearity exists in almost all regressions, but is only a big problem when some of the independent variables are highly correlated. So, if you have many independent variables, there\'s a good chance some of them will be highly correlated. b. Why is multicollinearity in a regression a difficulty to be resolved? Multicollinearity causes the coefficients of the independent variables in question to fluctuate wildly when any of them is put into, or taken out of, the regression. A coefficient tells you the impact of changing one \"X\" variable when all others are HELD CONSTANT. But that is impossible when the indepedent variables are themselves highly correlated: you can\'t change one without changing the others, at least not easily. c. How can multicollinearity be determined in a regression?. One can examine the CORRELATION MATRIX of the independent variables. Although there is no perfect rule, once the correlations go up to .5-.6 or more, you are very likely to have collinearity problems. You can also see whether the coefficient on one X variable changes a lot when another one is removed. d. If multicollinearity is found in a regression, how is it eliminated? The easiest way is to remove all but one of any set of X variables that are highly correlated with one another. For example, you wouldn\'t put the number of bedrooms, number of bathrooms, and square footage of a house as separate independent variables, since they tend to be VERY highly correlated. You\'d try to remove two of them..

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Define the four basic integrating mechanisms and explain why they are essential to achieving a seamless continuum of care? Solution 4. In the context of long term health care, hospitals are a tertiary medical facility. Usually patients being admitted in a hospital require acute medical services. Moreover the level of healthcare is more complex in terms of the type of disease or health problems of the patients. For this purpose hospitals have staff that are more technically knowledgeable and competent. Nursing homes, on the other hand, are specific to long term care of patients. They try and replicate the environment of home. In contrast to hospitals the evel of healthcare is less complex in terms of the type of disease or health problems of the patients. Nursing homes have fewer staff with high degree of technical knowledge and skills..

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Define Ethics and Values. What are four approaches to deciding ethical dilemmas? Solution ETHICS Ethics, sometimes known as moral philosophy, is a branch of philosophythat involves systematizing, defending and recommending concepts of right and wrong conduct.[1] The term comes from the Greek word ?????? ethikosfrom ???? ethos, which means \"custom, habit\". The superfield within philosophy known as axiology includes both ethics and aesthetics and is unified by each sub-branch\'s concern with value.[2] Philosophical ethics investigates what is the best way for humans to live, and what kinds of actions are right or wrong in particular circumstances. Ethics may be divided into three major areas of study:[1].

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Define documenting database design in Microsoft Access and give an example. Solution Microsoft access helps in printing table relationships, as shown in the relationship window. Acess can also help in printing the design charecteristics of database projects. Steps: Go to database tools, and click relationships in Relationships group. Click show table in Relationships group, to show a table. Tables can be re-arranged by dragging them. Example: Following tables can be created : product sales by category, product sales by total revenue, product sales by employee etc..

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define multivariate statistical analysis Solution Multivariate statistics is a form of statistics encompassing the simultaneous observation and analysis of more than one outcome variable. The application of multivariate statistics is multivariate analysis. Methods of bivariate statistics, for example simple linear regression and correlation, are NOT special cases of multivariate statistics because only one outcome variable is involved. Multivariate statistics concerns understanding the different aims and background of each of the different forms of multivariate analysis, and how they relate to each other. The practical implementation of multivariate statistics to a particular problem may involve several types of univariate and multivariate analysis in order to understand the relationships between variables and their relevance to the actual problem being studied. In addition, multivariate statistics is concerned with multivariate probability distributions, in terms of both:.

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Describe an algorithm that takes as input a list of n integers in nondecreasing order and produces the list of all values that occur more than once. Solution input Array [1...n] for (n = 1 n <= array size; n++) do { compare corresponding element with all other elements of the array if (element matches with some other element in the list) { if the element that matched is not present already in our list { print that element } } else { do nothing } } Just want to explain this line if the element that matched is not present already in our list i.e. when we input an array, we create a new list , initially that list is empty. when loop runs for the first time, it will check taking the first element of the array and compare it with all other elements of the array. Let\'s suppose that element is found. Now, when that element is found, then, it will be added to our list. Now, observe that when loop runs again, there comes an instance when the element that was found more than once will again run with for loop. that\'s why we are checking here to see that if that element is not already a part of current list, then only add that element. If it is present in our list, then do nothing and move on with the for loop..

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