Improving the Health of the Healthcare Web


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This informational deck was distributed to all attendees of the 2010 Healthcare New Media Conference that took place in Evanston, IL on 6/14 & 6/15.

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Improving the Health of the Healthcare Web

  1. 1. Improving the Health of the Healthcare Web
  2. 2. <ul><li>We are Architects of the User Experience. </li></ul><ul><li>We believe that the User Experience is the only sustainable competitive advantage on the Web. </li></ul><ul><li>We help companies, associations and non-profits in the Healthcare industry leverage the Web to meet their organizational goals. </li></ul>
  3. 3. The State of Healthcare <ul><li>Healthcare organizations today face a myriad of challenges that include achieving top-line revenue goals while reducing bottom-line costs. And beyond demand generation and operational efficiencies, the future presents new questions around such topics as ‘meaningful use’ of electronic health records, the scarcity of IT resources and the Medical Home. </li></ul><ul><li>While the industry has embraced the Web’s central role in meeting these challenges, acceptance alone won’t get the job done. We believe that it’s the experience of the public in interacting with these systems that will ultimately drive success or failure. The most successful organizations will be those who understand that user experience is the only sustainable competitive advantage on the Web. </li></ul><ul><li>We will share some of our foundational concepts around how organizations can meet business goals and achieve a competitive advantage on the Web. </li></ul>
  4. 4. Five Strategies for Improving the Health of the Healthcare Web <ul><li>Consolidate Your Digital Assets </li></ul><ul><li>Understand Your Audiences </li></ul><ul><li>Architect Your Site to Support User Tasks </li></ul><ul><li>“ Free” Your Content </li></ul><ul><li>Embrace Interactive Engagements </li></ul>
  5. 5. Digital Consolidation <ul><li>In healthcare, as in many industries, the Web has rapidly and thoroughly become the undisputed medium for communications, commerce, and community building. However, the proliferation of sites, applications, microsites, and social media connections has confounded many user segments and placed growing strain on the ability of organizations to manage this distended organism. Digital consolidation aims to reconcile these disparate sites into a single platform enabling both improved organizational efficiency and end-user usability. </li></ul>After: Unified Experience Before: Fragmented Experience
  6. 6. Understand Your Audiences <ul><li>For organizations that serve diverse constituencies, such as hospitals, the Web is the ‘front-door’ of the business. Understanding the distinct audiences, their needs, perceptions, and how they go about looking for information, is essential to creating optimized Web user experiences. </li></ul>
  7. 7. Architect your Content to Support User Tasks Access to business or general information Primary user focused navigation Key tasks drive action – meets prioritized goals of business and users Direct access to deeper more contextually relevant information Structure your web environments with your distinct audiences’ needs in mind.
  8. 8. “ Free” Your Content <ul><li>Modularize your content by decomposing it into discrete elements that can be reassembled dynamically in multiple configurations. This allows for consistency and manageability, personalization, and a powerful browse/search experience. </li></ul>
  9. 9. Embrace Interactive Engagement <ul><li>The most successful organizations will empower users to manipulate content and data by providing the framework for online conversations. It is necessary to plan and implement technology such as Content Management Systems that support a wide array of interactive engagements including social media and mobile. These optimized avenues for participation increase user satisfaction and loyalty. </li></ul>
  10. 10. Example: The Patient Experience <ul><li>The principals of modular content and interactive engagement can begin to empower the patient across their healthcare experience. </li></ul>An article on targeted therapy can be saved for use later on when determining treatment options Articles, and other tools / content can be saved in an online journal and can be shared across the social network or accessed later via mobile
  11. 11. Example: The Physician Experience 07/12/10 Physicians have access articles and research from leading specialists that can be saved to an online journal and assigned to specific patients Articles and content are shared with patients through email or a variety of other media, strengthening the Physician / Patient relationship
  12. 12. about us
  13. 13. NavigationArts Profile <ul><li>NavigationArts helps market-leading organizations optimize their online channels for communications, commerce and community. We offer a full-range professional services related to the planning, evaluation, design and development of effective websites, intranets, portals and web applications. </li></ul><ul><li>2001 </li></ul><ul><li>McLean, Virginia </li></ul><ul><li>70+ </li></ul><ul><li>Disciplined, innovative, spirit-of-service </li></ul><ul><li>User-experience as the only sustainable competitive advantage online </li></ul><ul><li>Web Strategy Information Architecture Visual Design Content Management Technology Implementation </li></ul><ul><li>Awarded ten 2009 Web Awards from the WMA </li></ul><ul><li>Founded </li></ul><ul><li>Headquarters </li></ul><ul><li>Professional Staff </li></ul><ul><li>Culture </li></ul><ul><li>Ruling Passion </li></ul><ul><li>Centers of Excellence </li></ul><ul><li>Recognition </li></ul>
  14. 14. Our Healthcare Practice NavigationArts has substantial experience in the strategy, planning, design, and development of health-related websites and applications. We possess a f irm grasp on the business objectives and communications goals commonly held by healthcare organizations and are skilled at prioritizing the needs of diverse audiences ranging from patients to practitioners and addressing their unique concerns through user experience design.
  15. 15. Thank You Thank you for your interest and consideration. For more information about this presentation or NavigationArts, please contact: Chad Van Lier 703.584.8943 [email_address] NavigationArts, LLC 7901 Jones Branch Drive, suite 400 McLean, VA 22102