define and explain the difference between Consumer Perception, Consumer Learning, and Consumer Research Solution Consumer perception – consumer perception is a method by which a consumer identifies, organizes and interprets information to create meaning. Consumer learning – consumer learning refers to a process by which an individual gather and interpret the purchase and consumption knowledge and experience that they apply to future related behavior. Consumer research is the study done on consumers’ preferences, attitudes, trustworthiness, habit and behavior in a market. It helps in considerate customers so that the marketing campaigns can be designed accordingly..