2. Pleasure is the flower that passes;
remembrance, the lasting perfume.
~Jean de Boufflers
3. C
A VISUAL STORY IS AN ILLUSTRATION OF YOUR ENTIRE PROPOSAL THAT
ALLOWS YOUR IDEA TO TRULY STAND OUT, AND EMPOWERS YOUR
CUSTOMER TO TAKE ACTION..
IT TAKES…
COMPELLING, RICH, CAREFULLY CONSTRUCTED ARGUMENT
WITH EVIDENCE,
THOUGHT-PROVOKING INFORMATION
SUPPORTING METAPHOR
CUSTOMER-FOCUSED APPEAL
For example…
32. For more information and examples on visual story
http://storiesthatmovemountains.com/
http://es.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-
most-captivating-presenters
http://es.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-
most-captivating-presenters
http://mashable.com/2014/11/20/media-trends-visual-story/
http://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-visual-
storytelling-on-the-web
Editor's Notes
What is a memorable presentation? What is the picture about? Why visual? What about language? What about interaction? Situations.
Special memories, why visuals// visual before text// type of visuals// visual storytelling
