Designing a poster is not an easy task. We often have to ask what makes a good poster and how to attract people with a poster. Using the principle of Start With Why (#startwithwhy), what started as an accidental project became a guide for poster making.

1. WHY
HOW
WHAT
an Event
DESIGNING
POSTER
(USING THE PRINCIPLE OF “START WITH WHY”)
an accidental project by Teacher Kean & Dr Aly

2. COMMON
TRUTHS
WHAT IF WE'RE ON THE SAME SIDE?
MONDAY 22 MARCH 9PM - 10PM
Y H
T K
ALIZA KIM
ISLAMIC
SPEAKER
ANDREAS DORN
CERTIFIED
NLP TRAINER
DR. LAVANYA
CLINICAL
PSYCHOLOGIST
AMANDA LEONG
METAPHYSICS &
FENGSHUI
TAN CHING YU
STOIC
PHILOSOPHER
ALWAYS ON YOUR SIDE
A LINKEDIN LIVE SERIES
WHAT QUESTIONS A POSTER
SHOULD ANSWER?
1. WHO ARE THE PREFERRED TARGET AUDIENCE?
2. WHAT ARE THE OBJECTIVES OF THE SERIES?
3. WHAT ARE THE RELEVANCE OF THE MESSAGE?
(how does “always on your side” and
“what if we’re on the same side” gel?)
ONCE UPON A TIME….

3. WHY viewers should watch this?
Is it s burning question that is unanswered?
Will the viewers feel justified with giving you
an hour of their life?
HOW can viewers learn?
How is the talk being conducted?
Experiential learning or Subject Matter Experts?
WHAT is the series that viewers should follow?
What is the identity of the series?
Is it a consistent show or a one off?

4. FINDING
HAPPINESS
FIVE DIFFERENT PATHS
ALIZA KIM
ISLAMIC
SPEAKER
ANDREAS DORN
CERTIFIED
NLP TRAINER
DR. LAVANYA
CLINICAL
PSYCHOLOGIST
AMANDA LEONG
METAPHYSICS &
FENGSHUI
TAN CHING YU
STOIC
PHILOSOPHER
ONE COMMMON MESSAGE
MONDAY 22 MARCH 9PM - 10PM
Y H
T ac K a
ALWAYS ON YOUR SIDE
A LINKEDIN LIVE SERIES
WHY should you attend?
If you would like to know the difference
between DISCOVERING HAPPINESS vs
CHASING HAPPINESS
HOW can you learn?
Through the life experiences and subject
expertise of 5 (FIVE) different people
Bring your open mind and heart to the session
WHAT is the learning tool?
60 minutes of video discussion on Linkedin Live
Follow Teacher Kean on Linkedin to be
updated