This document discusses how to help the 86 million people who sleep less than 7 hours per night by teaching them effective sleep strategies, which can also help build a coaching or therapy practice. It argues that sleep deprivation is common but people don't know how to improve their sleep or seek help. The document outlines 20 effective sleep strategies and the consequences of poor sleep. It then describes a 3-hour online "Sleepy People" program for $150 that teaches sleep basics and provides materials to educate others.

1. 86M < 7
How to help 86 million
sleepy people…
…and build your practice at the same time!

2. You’re In The Right Place
If…
1. You value being of service to others.
2. You know how to help people change
behavior.
3. You would like more coaching or therapy
clients.
4. You want to market your practice in a way
that you feel good about.

3. I’m Going To Show You…
Why people need help sleeping
– and why YOU should help them!
What to teach sleepy people
– the essentials of a good night’s sleep.
How to teach sleepy people
– my strategy for teaching sleepy people
How to reach sleepy people
– without anything complicated, expensive or
annoying

4. I’m Going To Show You…
Finally, I’m going to show you the fastest
way to put my Helping Sleepy People system
into action in the next 30 days!

5. Why Me?
Clinical Psychologist
College Professor
Professional Coach
Specialization in Anxiety
and Sleep

6. Why Me?
Yes…I am an expert in sleep.
Yes…I am an expert in the
treatment of insomnia and other
sleep problems.
NO…you do NOT have to
be
a sleep expert to
help sleepy people!

7. Personal Development
Professional Development
Practice Development

8. Transparency
Relevancy
Efficacy
Continuing Education

9. The Big Myths…
1. Sleep deprivation is rare.
2. People know how to get good sleep.
3. Sleep isn’t all that important.
4. People won’t invest in sleep help.

10. My Argument
1. Sleep deprivation is an epidemic
2. If sleep was easy, we’d all be well rested
3. People are willing to pay for sleep
4. Competent coaches and therapists can learn
Sleep Skills rapidly
5. Sleep awareness helps people thrive
6. Helping sleepy people can help your practice
thrive

11. Why Do I Say This?
86 million people sleep < 7 hours/night!
– Most of this is VOLITIONAL!
30% of adults have symptoms of insomnia on a
regular basis
10% of adults have insomnia that is severe
enough to cause daytime consequences.
60% of clients with a psychiatric diagnosis suffer
from insomnia

12. The Step-By-Step Solution
Understand sleep
– At a basic level
Educate people about sleep
– Using quality, reliable materials
Increase awareness of sleep choice
consequences
– Teach about healthy and unhealthy sleep
effects
Make an offer to help
– If it were so easy to get a good night’s sleep…

13. If I can get this and use it as
part of a thriving fee-for-
service coaching and
therapy practice, then so can
you!

14. BIG PROBLEM #1:
PEOPLE KNOW ALL ABOUT
SLEEP, SO I DON’T KNOW WHAT
TO TEACH!

15. Why This Is A Problem…
People believe the myth that they should know
how to sleep, so they don’t seek help
Cultural devaluation of sleep
Sleep “Debt”
Most attempts to resolve sleep problems like
“catching up” or using alcohol only make
things worse

16. The best thing you can teach…

17. Taking Action…
Simply provide interested clients with quality sleep
materials.
– I’ll give you some 
Offer people concerned about sleep the opportunity
to bring you in to educate
Use Daylight Savings Time & National Sleep Week
to start the conversations
The National Sleep Foundation
– SleepFoundation.org

18. BIG PROBLEM #2:
I’M NOT QUALIFIED TO HELP
PEOPLE SLEEP BETTER.

20. Can you grasp this?
Of course!

21. THE GREAT BEDROOM
ENVIRONMENT
Quiet, dark, and cool.
Noise
Light level
Temperature
Humidity level
Security
Clocks
Colors, decor, and cleanliness
Nightclothes
Pillow & mattress.

22. 20 GREAT SLEEP STRATEGIES:
Sleeping your way to SUCCESS!!!
1. Reduce stress as much as possible.
2. Exercise to stay fit.
3. Eat a proper diet.
4. Keep mentally stimulated during the day.
5. Clear your mind at bedtime.
6. Try some bedtime relaxation techniques.
7. Stop smoking.
8. Reduce caffeine intake.

23. 20 GREAT SLEEP
STRATEGIES:
11. Avoid alcohol near bedtime.
12. Take a warm bath before bed.
13. Limit your time in bed.
14. Learn to value sleep.
15. Maintain a relaxing atmosphere in the
bedroom.
16. Establish a bedtime ritual.
18. Avoid trying too hard to get to sleep.
19. Use the peak performance sleep log.
20. If necessary, consult a sleep specialist.

24. BIG PROBLEM #3:
SLEEP PROBLEMS AREN’T
BEING ADDRESSED AND PEOPLE
ARE SUFFERING.

25. Why This Is A Problem…
Change is hard.
Getting more sleep is hard EVEN for people with
NO sleep problems.
People give up when INEFFECTIVE strategies
fail.
People give up when EFFECTIVE strategies
don’t provide immediate relief.

26. • Weight gain.
• Feelings of being chilled.
• Reduced immunity to disease and viral
infection.
• Feelings of lethargy.
• Reduced productivity.
• Reduced ability to concentrate.
• Reduced ability to remember.
When you don’t get enough sleep…

27. Reduced ability to…
• handle complex tasks
• think logically
• assimilate and analyze new information
• think critically
• make decisions
• communicate and use vocabulary
• act creatively
• Reduced motor skills and coordination
• Reduced perceptual skills
When you don’t get enough sleep…

28. The Key to the Solution…
People must have effective sleep strategies
People need support and guidance from
understanding and competent professionals.

29. Taking Action…
Who would like you to teach people they know
about effective sleep strategies?
Who would like to support sleepy people, but
can’t or might be frustrated?

30. Not Sure Why You Came…
Maybe you want to work on your own sleep?
Maybe you don’t want to feel powerless any
more when you see people suffering?
Maybe you need a set of skills that can help you
build your practice?
Maybe you want to be of greater service to your
community and your peers?

32. “EVERYTHING IN LIFE SHOULD
BE AS SIMPLE AS POSSIBLE,
BUT NOT SIMPLER.
-ALBERT EINSTEIN

33. I Promised
Continuing Education
This is a step-by-step solution.
It’s what I do to get the best results.
It’s what I do to build my practice.
It’s absolutely the fastest way I know to get from
where you are to where you want to be.

34. The “Sleepy People” Program
3-hour LIVE webinar format
4 modules
–Overview & Program Rationale
–Review of Sleep Basics
–Sleepy People Live Immersion
–Creating opportunities to help Sleepy
People

35. The “Sleepy People” Program
• Saturday, November 4, 2017
• 11:00AM – 2:00PM eastern
• 3-Hour Sleep Skills Workshop Training
• 1-hour live “Sleep Skills Immersion”
Training
• Training Slides in PDF

36. The “Sleepy People”
Program
• Audio + Video recording of entire workshop
• EDITABLE materials for YOUR workshop!
• slide deck, client handouts, and intro
email & letter
• Private Facebook Group
• Ongoing support AFTER the workshop

37. How much will this cost me?
$1700 (if you’re me!)
– My training in CBT-I (to date)
• Books, Workshops, Consultation
$600 (if it was consulting or coaching)
– $200/hour
$200 (if it was one of MentorCoach courses)
– MentorCoach courses are about $67/training
hour

38. This will NOT cost you that…
• 3-Hour Sleep Skills Workshop Training
– 1-hour live Sleep Skills Immersion Training
– 100% LIVE Online!
– Lots of time for consultation + Q & A
• Audio + Video recording of entire workshop
• Training Slides in PDF
• EDITABLE materials for YOUR workshop!
– slide deck, client handouts, and intro email &
letter
• Private Facebook Group
– Ongoing support AFTER the workshop
Your Investment: $150!