2. Human Rights Campaign
This is their logo and
their adapted version to
show support for same
sex marriage.
They sell merchandise
with their logo on it in
order to raise
awareness and
generate money for
the cause which is a
use of branding.
The intended audience for this piece is
members of the LGBT community and
their allies, as they are the ones that are
most likely going to want to find out
about the issues they are dealing with
and are more likely to give money.
3. Human Rights Campaign
They use a sans serif font in order
to show clarity and make it simple
to read. Their simple layout for
their website is in order to convey
as much information as possible in
the clearest.
The colours of yellow and
blue are strong within their
campaign posters as these
are the colours of their logo
and therefore when people
see them they will recognise
which organisation it is from
straight away if they are
already familiar with them.
4. Human Rights Campaign
The imagery is mostly positive,
showing mostly images of people
smiling or showing their branding.
The aim for this imagery is that it is
emotive to make the reader feel
empowered by all these positive
articles. The negative articles tend not
to show people in their imagery.
5. Facts
• 1 in 6 gay and bisexual men will be diagnosed with HIV in their lifetime
• Statistics on bias-motivated incidents based on gender identity -- added for the
first time in 2013 -- have increased from 31 reported to the FBI in 2013 to 114 in
2015
• A study by the U.S. Department of Housing and Urban Development found one in
five Asians and Pacific Islanders has experienced discrimination in the rental and
home-buying process. Rates are likely higher among LGBTQ Asian and Pacific
Islander people due to the lack of federal non-discrimination protections based
on sexual orientation and gender identity.
• The study reveals that despite a changing social and legal landscape for LGBT
people, still over half (53 percent) of LGBT workers nationwide hide who they are
at work.
• 35% of LGBT employees feel compelled to lie about their personal lives while at
work.
6. Stonewall
Stonewall take a negative approach to their campaigns as they
aim their pieces at telling people to stop the negative things
happening. You can tell this by the fact that they use full stops
and their red and black colour scheme.
7. The logo is in white and red are these are the easiest
colours to see, in terms of driving – red usually means
stop. This is therefore used to grab peoples attention
and make them stop and think about the issues this
organisation raises.
Their purposes are
to raise awareness,
change attitudes,
provide information
and to campaign.
Their intended
audience for their
posters and
campaigns is the
people who are
against the LGBT
community. Their
website is more for
people who want to
get involved with
the organisation and
also handy for
resources on the
subject aswell as a
lot of facts.
8. Facts
• 99% of young gay people still hear homophobic language at school.
• More than half (55 per cent) of lesbian, gay and bisexual young people experience
homophobic bullying in Britain’s schools.
• Three in five gay pupils who experience homophobic bullying say that teachers
who witness the bullying never intervene.
• More than two in five (44 per cent) lesbian, gay and bisexual pupils who
experience homophobic bullying skip school because of it, one in seven (13 per
cent) skip school more than six times.
• More than half (56 per cent) of gay young people deliberately harm themselves,
which can include cutting or burning themselves. NSPCC estimates that between 1
in 15 and 1 in 10 young people in general deliberately harm themselves.
• In the last year, 27 per cent of gay men thought about taking their own life even if
they would not do it. This rises to 35 per cent of black and minority ethnic men, 38
per cent of bisexual men and 47 per cent of gay and bisexual men with a disability.
Just four per cent of men in general thought about taking their own life in the last
year.
9. UN Free & Equal
Their logo sign is an equals sign to
show that everyone is equal despite
their sexuality or gender.
Their use of imagery is mostly positive to show the positive effects of what their
organisation is doing, their websites intended audience would be people that want to
find out more about LGBT rights and want to help, their campaigns intended audience is
the public – for or against LGBT rights and it is in order to raise awareness, change
attitudes and campaign. They use a simple sans serif font on their website in order to
communicate clarity. Their posters use a serif font when they are quoting people to
show that the text is important. Their tone is always positive in order to show equality.
10. This poster created by UN
Free & Equal, it shows the top
suggested results when you
put “gays need to” into a
search bar. This is powerful
because the subject of the
image is staring directly into
the camera and the search bar
is replacing their mouth as if
they have been muted by the
discrimination. The words
used are all negative which
shows the intensity of the
discrimination gay people
have to face.
11. Facts
• In at least 76 countries,
discriminatory laws
criminalize private,
consensual same-sex
relationships, exposing
millions of individuals to
the risk of arrest,
prosecution and
imprisonment – and
even, in at least five
countries, the death
penalty.
12. It Gets Better
This organisation relies heavily on
video to provide an outlet for LGBT
members that are struggling with
coming out and this is their intended
audience. It features the stories of
people from all different walks of life
and creates the positive message that
these people will move on from these
issues and that things will get better.
They use positive imagery throughout
as they are trying to omit a positive
light on otherwise negative subjects. It
is a non-profit organisation that aims to
build relationships with subjects, to
change attitudes, provide information
and to create access to media
production for non-traditional groups.
13. They use merchandise to
generate money for the cause
and further increase awareness
by people wearing their brand.
They are also sponsored by
some big companies such as
Adobe, Doritos and Uber, which
will also help with awareness as
these brands are quite popular
and therefore will give them
access to a bigger audience.
14. Out4Marriage
• Out4Marriage is a UK-based video campaign that lets
dominant media representatives campaign for same-sex
marriage to be legal in the UK – aswell as the rest of the
world. It is a non-profit project and aims to raise
awareness, change attitudes aswell as build relationships
with subjects and campaign. They take a positive outlook
and their website is quite simple with just their videos and
a little information about the campaign. The intended
audience is the general public (for or against the cause) in
order to raise awareness as much as possible.
15. PinkNews
PinkNews is a website dedicated to
reporting LGBT news – it doesn’t
just cover LGBT news but is pro-
rights. It’s purpose is to provide
information and campaign. They
also helped to fund Out4Marriage.
Their colour scheme is obviously
pink as it is called PinkNews. They
use a serif font throughout to show
formality. Their intended audience
is people of the LGBT community or
allies of the community as they
would be the only people to prefer
this angle to news reporting.
16. Coalition for Marriage
I decided to also look at the
opposing argument and for this I
chose Coalition for Marriage
which campaigns for same sex
marriage to not be allowed.
They use a sans serif font to
show clarity as they are meant
to be easier to read on computer
screens. Green sometimes has
the meaning, especially in
driving, to take action. This could
be used as a motivational tool to
help the cause. Their intended
audience is people that oppose
gay marriage.
