Marketing Plan Analysis and Presentation: Part 1– Research Company Name: Meta Brand Story: Meta is a cutting-edge technology company that is focused on the growth of communities, virtual realities, and thriving businesses in the future. Their new brand name reflects their dedication to bringing the metaverse to life in the not-too-distant future. The corporation once went by the name Facebook, and it is well-known for owning a number of well-known social media platforms, including Facebook and Instagram, which it continues to do so well even now. Their slogan, "Connection is evolving, so are we," is meant to convey that they are committed to fulfilling their purpose of bringing people together through a variety of channels of online communication (Meta, 2022). The corporation provides both merchandise (virtual reality gear, for example) and access to online communities in which users may collaborate with one another by exchanging information, photographs, and other forms of content. In addition, Meta is putting its efforts into the development of future technologies that will increase the level of online interactions to a whole new level. Through continuous innovation, the company continues to pursue its mission which targets to bring people together(de Oliveira Santini et al., 2020). From its website the company has made clear its commitment to diversity by ensuring that its employees reflect the diverse users of its platforms. The company has indicated on its website that its values and principles include moving fast, being bold, focus on impact, build social value and be open(Meta, 2022). The rate at which Meta is innovating is nothing short of these values as the company is moving fast toward the future of social media. Company Vision: “Help bring the metaverse to life.” Company Mission: “Bring people together.” Company Marketing Objectives: Raise brand awareness Promote unity and community Provision of helpful services while generating profits Company Marketing Strategies and Tactics: In order for them to achieve these marketing goals, it is necessary for them to follow through with the plans and techniques that they have devised. Meta's mission is to keep people protected and out of harm's way through increased brand awareness (Kretschmer et al., 2020). When the organization starts to get more traction, Meta's plan to secure people's information will already be in place and ready to use (Meta, 2021). The partnership with spark foundry is one of the strategies that meta is utilizing. A media management agency, Spark Foundry helps in the advertising of companies through strategic thought leadership, media innovation, and cross-channel methods. In order to contribute toward the goal of fostering togetherness. Facebook's goal of making the world a better place is aligned with the community Meta project's goals. Meta intends to continue expanding its brand by participating in community activities (Kretschmer et al., 2020). They will co.

1. Marketing Plan Analysis and Presentation: Part 1– Research
Company Name: Meta
Brand Story:
Meta is a cutting-edge technology company that is focused on
the growth of communities, virtual realities, and thriving
businesses in the future. Their new brand name reflects their
dedication to bringing the metaverse to life in the not-too-
distant future. The corporation once went by the name
Facebook, and it is well-known for owning a number of well-
known social media platforms, including Facebook and
Instagram, which it continues to do so well even now. Their
slogan, "Connection is evolving, so are we," is meant to convey
that they are committed to fulfilling their purpose of bringing
people together through a variety of channels of online
communication (Meta, 2022). The corporation provides both
merchandise (virtual reality gear, for example) and access to
online communities in which users may collaborate with one
another by exchanging information, photographs, and other
forms of content. In addition, Meta is putting its efforts into the
development of future technologies that will increase the level
of online interactions to a whole new level. Through continuous
innovation, the company continues to pursue its mission which
targets to bring people together(de Oliveira Santini et al.,
2020). From its website the company has made clear its
commitment to diversity by ensuring that its employees reflect
the diverse users of its platforms. The company has indicated on
its website that its values and principles include moving fast,

2. being bold, focus on impact, build social value and be
open(Meta, 2022). The rate at which Meta is innovating is
nothing short of these values as the company is moving fast
toward the future of social media.
Company Vision:
“Help bring the metaverse to life.”
Company Mission:
“Bring people together.”
Company Marketing Objectives:
Raise brand awareness
Promote unity and community
Provision of helpful services while generating profits
Company Marketing Strategies and Tactics:
In order for them to achieve these marketing goals, it is
necessary for them to follow through with the plans and
techniques that they have devised. Meta's mission is to keep
people protected and out of harm's way through increased brand
awareness (Kretschmer et al., 2020). When the organization
starts to get more traction, Meta's plan to secure people's
information will already be in place and ready to use (Meta,
2021). The partnership with spark foundry is one of the
strategies that meta is utilizing. A media management agency,
Spark Foundry helps in the advertising of companies through
strategic thought leadership, media innovation, and cross-
channel methods. In order to contribute toward the goal of
fostering togetherness. Facebook's goal of making the world a
better place is aligned with the community Meta project's goals.
Meta intends to continue expanding its brand by participating in
community activities (Kretschmer et al., 2020). They will
continue to focus on growing the community in four key areas:
philanthropic giving and response, crisis response, health and
wellness, and mentorship. Giving to charity using meta enables

3. users to contribute financial support, with one hundred percent
of the proceeds going to a deserving organization. Crisis
response through meta provides safety checks in which users
may either provide or accept help from other users. Donations
to the blood supply and efforts to prevent suicide are Health via
Meta's primary areas of focus. In conclusion, Meta's mentoring
program offers support that you may approach for help. Each of
these four ideas is a significant component that contributes to
the way Meta functions to bring communities together.
SWOT Analysis:
Strengths
·
Visionary leadership (Dobrovic & Furjan,
2020)
· Strong brand
· Global presence
Weaknesses
·
User privacy issues
· Curtailing fake news on its platforms (Dobrovic & Furjan,
2020)
· Negative publicity
Opportunities
·
Expansion of current platforms

4. · New acquisitions (Dobrovic & Furjan, 2020)
· Diversify more revenue sources
Threats
·
Increasing regulations (Dobrovic & Furjan,
2020)
· Competitors
· Cyber attacks
Citation of Sources:
Name of Source
Citation Information
(de Oliveira Santini et al., 2020)
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C.,
Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer
engagement in social media: a framework and meta-analysis.
Journal of the Academy of Marketing
Science,
48(6), 1211–1228.
https://doi.org/10.1007/s11747-020-00731-5
(Dobrovic & Furjan, 2020)
D Dobrovic, Z., & Furjan, M. T. (2020). SWOT Analysis
in the Strategic Planning Process - Meta-modelling Approach.
2020 IEEE 10th International Conference on
Intelligent Systems (IS).
https://doi.org/10.1109/is48319.2020.9199983
(Kretschmer et al., 2020)
Kretschmer, T., Leiponen, A., Schilling, M., &

5. Vasudeva, G. (2020). Platform ecosystems as
meta‐organizations: Implications for platform strategies.
Strategic Management Journal.
https://doi.org/10.1002/smj.3250
(Meta, 2021)
Me Meta. (2021). 2021 Annual Report and Form 10K. In
Meta.
https://www.annualreports.com/HostedData/AnnualReports/PDF
/NASDAQ_FB_2021.pdf
(Meta, 2022)
Meta. (2022).
Meta | Overview, Mission, Vision, Values,
Principles. Workat.tech. https://workat.tech/company/meta
© 2019. Grand Canyon University. All Rights Reserved.
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Marketing Plan Analysis and Presentation: Part 2 – Research
Template

6. Directions: Using the company and research sources from the
Topic 2 assignment as a starting point, conduct additional
research to acquire information related to consumer behavior,
product or service, and price associated with the company you
selected. In the “Research Summary” section, discuss how the
company could use these types of research findings to develop a
marketing plan in order to meet the company marketing
objectives and business needs.
Information to be Researched
Research Findings
Resource Citation Information
Describe the customer segments and target markets.
Describe characteristics of the target markets that will affect
product/service and pricing decisions.
Describe how the company differentiates its product and
positions its brand.
Describe a consumer buying behavior model for this company
and brand.
Describe the product mix.
Describe the product lines.
Describe the service processes.

7. Discuss physical evidence of service, service scape, and
ambiance.
Discuss the roles of company employees in service delivery.
Define the company’s pricing objectives and discuss whether
the objectives are profit- or sales-oriented.
Provide an example of current company pricing strategies.
Describe pricing tactics (discounts, etc.) that are used to drive
short-term demand
Research Summary: In 250 words, discuss how the company
could use these types of research findings to develop a
marketing plan in order to meet the company's marketing
objectives and business needs.
© 2019. Grand Canyon University. All Rights Reserved.
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