At Algomizer we tend to find a lot of our clients have tried Pay Per Click (PPC) advertising, only to abandon it when results were disappointing. Our experience with PPC tells us that it’s worth persevering.

1. 3 Top Tips For Running
Your PPC Campaign On
AdWords

2. We tend to find a lot of our clients have tried Pay Per Click
(PPC) advertising, only to abandon it when results were
disappointing.
Our experience with PPC tells us that it’s worth persevering.

3. It takes a lot of adjustments to achieve the successful online
advertising campaign you were hoping for – our team can
help you achieve that.
Here are our top tips:
• Monitor and track everything
• Its all about conversion!
• Prepare your landing page well

4. Monitor and track everything
To make a successful PPC campaign you really need to
be paying attention to the data. Tiny changes can make
a huge difference to traffic, so monitor and measure
everything and don’t be scared of tweaking your
campaign creative for optimum results.

5. It’s all about conversion!
Remember that what really matters is your conversion rate.
Conversion rate means the number of visitors who are converted to
your desired action, such as buying your product. Clicks are just a
way to achieve this.
A very high click rate but zero conversion rate would not help your
business achieve its goals. It’s important to monitor conversions
from your PPC campaign as this is what determines the return you
are making on your PPC investment.

6. Prepare your landing pages well
It sounds simple but it’s amazing how few online
advertisers think about what they want their PPC visitors
to see and do once they get to their website!
Maximize your PPC spend by joining up your online
advertising campaign with a solid landing page strategy.
This means whatever your PPC traffic sees when they
get to your website is well designed to get them to do
whatever you want them to do.

7. Thanks