1. 5
Tips
for perfect
presentations

2. clear structure

3. Have a well-defined concept
c l e a r s t ruc t u r e

4. Begin with
an overview
c l e a r s t ruc t u r e

5. Provide a
framework
c l e a r s t ruc t u r e

6. Provide a
framework
for e x a mple w ith status ba rs
c l e a r s t ruc t u r e

7. Provide a
framework
for e x a mple w ith status ba rs
or page numbers
7 /25
c l e a r s t ruc t u r e

8. Useful information

9. Put yourself in the
audience’s position
u s e f u l i n f or m at ion

10. What does your audience know
?
u s e f u l i n f or m at ion

11. What does your audience know
?
And what not
?
u s e f u l i n f or m at ion

12. What is your audience interested in
?
u s e f u l i n f or m at ion

13. What is your audience interested in
?
And what not
?
u s e f u l i n f or m at ion

14. What is your audience interested in
?
And what not
?
For e x a mple , the structure a nd history of your
compa n y m ay hold little intere st for your clients
u s e f u l i n f or m at ion

15. Little text

16. One idea per page
is ideal
Little Text

17. No more than five
points per page
Little Text

18. No more than five
points per page
Otherw ise you risk losing
your audience
Little Text

19. Present your information
step by step
Little Text

20. Present your information
step by step
thus ca pti vating
your audience
Little Text

21. Present your information
step by step
thus ca pti vating
your audience
a nd k eeping
them focussed
Little Text

22. Provide details and contact
information in a handout
Little Text

23. Simple language

24. Avoid abbr.
s i m p l e l a ng uag e

25. Avoid abbreviations
If this is not possible ,
e x pl a in them on first usage
s i m p l e l a ng uag e

26. Don’t use either technical terms
or foreign words
s i m p l e l a ng uag e

27. Don’t use either technical terms
or foreign words
If their use is unavoida ble ,
prov ide a printed glossa ry
s i m p l e l a ng uag e

28. Uniform design

29. Be consistent in your use
of fonts, colors and pictures
U n i f or m de s ig n

30. Fonts and font sizes should be
uniform throughout
U n i f or m de s ig n

31. Colors should be coordinated
from start to finish
U n i f or m de s ig n

32. This is of pa rticul a r importa nce
for ch a rts a nd di agr a ms
Colors should be coordinated
from start to finish
U n i f or m de s ig n

33. 1 Clear structure
2 Useful information
3 Little text
4 Simple language
5 Uniform design

34. concept a nd de sign
by Bernd A llgeier
www.gestaltungmitdenken.de
Translation by Tom McCann. Thank you, Tom
!