MARKETING PRINCIPLES MKTG 305 SWOT Assignment – CSUSB Purpose: In this assignment you will apply what you have learned from Chapters 2 and 3 by conducting a SWOT analysis of CSUSB. Instructions 1. Use the layout template provided in the assignment details. Save it as a Word document and submit it to Blackboard. 2. Begin by populating the Strengths section of your chart. Identify what you perceive to be the strengths of CSUSB as compared to other universities. For example, answering the following questions should provide you with a start, but this list is not meant to be exhaustive: a. What advantages does CSUSB have that others don’t have? b. What does CSUSB do better than anyone else? c. What resources can CSUSB access? d. What do other people see as the strengths of CSUSB? e. What accomplishments should CSUSB be most proud of? f. What are the values of CSUSB and are they a strength or a weakness? g. What is the reputation/brand of CSUSB and is it a strength or a weakness? 3. Continue to fill in the other three sections in your chart by: a. Identifying the weaknesses of CSUSB compared to other universities. b. Identifying opportunities that exist or will exist in the future (think environmental scan from Chapter 3) that CSUSB might be well positioned to take advantage of. c. Identifying threats that exist or will exist in the future (again, think environmental scan from Chapter 3) that CSUSB will need to take steps to address in order to avoid. 4. Follow the layout example below. Use well written, bulleted sentences and make sure that you provide clear support for each of your bullet points. For example, you cannot simply state that the school has a good/bad reputation without providing a sentence or two to support your position. RECOMMENDING AN EVIDENCE-BASED PRACTICE CHANGE WALDEN UNIVERSITY JULY 28, 2019 Recommending an Evidence-Based Practice Change My Facilityl is focused on providing quality healthcare to all patients regardless of their differences. The facility is has a culture of embracing change as long as it helps in improving the patients’ health outcomes. However, since our hospital is a community-based health service facility, there are some of things that need to be changed. The healthcare facility offers cancer services including screening and management services. Screening is offered to the community occasionally when the facility organizes cancer awareness where they get more cancer professionals from other hospitals to help provide screening services to the people. Recommending an Evidence-Based Practice Change The problem facing the healthcare facility currently is the lack of cancer screening awareness among the community members and enough oncologists. Cancer screening services require advanced technology and machines to ensure detection and diagnosis of cancer. Cancer is one of the top diseases causing high mortality rates around the world presently. The federal and national government are the .

1. MARKETING PRINCIPLES
MKTG 305
SWOT Assignment – CSUSB
Purpose:
In this assignment you will apply what you have learned from
Chapters 2 and 3 by conducting a SWOT analysis of CSUSB.
Instructions
1. Use the layout template provided in the assignment details.
Save it as a Word document and submit it to Blackboard.
2. Begin by populating the Strengths section of your chart.
Identify what you perceive to be the strengths of CSUSB as
compared to other universities. For example, answering the
following questions should provide you with a start, but this list
is not meant to be exhaustive:
a. What advantages does CSUSB have that others don’t have?
b. What does CSUSB do better than anyone else?
c. What resources can CSUSB access?
d. What do other people see as the strengths of CSUSB?
e. What accomplishments should CSUSB be most proud of?
f. What are the values of CSUSB and are they a strength or a
weakness?
g. What is the reputation/brand of CSUSB and is it a strength or
a weakness?
3. Continue to fill in the other three sections in your chart by:
a. Identifying the weaknesses of CSUSB compared to other
universities.
b. Identifying opportunities that exist or will exist in the future
(think environmental scan from Chapter 3) that CSUSB might

2. be well positioned to take advantage of.
c. Identifying threats that exist or will exist in the future (again,
think environmental scan from Chapter 3) that CSUSB will need
to take steps to address in order to avoid.
4. Follow the layout example below. Use well written, bulleted
sentences and make sure that you provide clear support for each
of your bullet points. For example, you cannot simply state that
the school has a good/bad reputation without providing a
sentence or two to support your position.
RECOMMENDING AN EVIDENCE-BASED PRACTICE
CHANGE
WALDEN UNIVERSITY
JULY 28, 2019
Recommending an Evidence-Based Practice Change
My Facilityl is focused on providing quality healthcare to all
patients regardless of their differences.
The facility is has a culture of embracing change as long as it
helps in improving the patients’ health outcomes.
However, since our hospital is a community-based health
service facility, there are some of things that need to be
changed.
The healthcare facility offers cancer services including
screening and management services. Screening is offered to the
community occasionally when the facility organizes cancer
awareness where they get more cancer professionals from other
hospitals to help provide screening services to the people.

3. Recommending an Evidence-Based Practice Change
The problem facing the healthcare facility currently is the lack
of cancer screening awareness among the community members
and enough oncologists.
Cancer screening services require advanced technology and
machines to ensure detection and diagnosis of cancer.
Cancer is one of the top diseases causing high mortality rates
around the world presently.
The federal and national government are the key stakeholders
who need to provide the hospitals with funds for purchase of
cancer screening machines and hiring of enough oncologists.
The risk involved with this change is the cancer screening costs
which might not be affordable to all people.
Organization Description and Readiness for Change
Recommending an Evidence-Based Practice Change
Increasing cancer screening awareness can be done in the
community especially in various institution where many people
come together.
Cancer screening awareness can also be increased by passing
the information on importance of screening in social media and
also for every patient that visits the hospital.
Cancer screening services should also be done freely to attract
more people to go for screening services.
The facility can implement these changes by training all the
nursing staffs and physicians on cancer screening information
so they can pass the information to all the people they interact

4. with and attend.
*
Recommending an Evidence-Based Practice Change
One of the measurable outcomes that can be achieved with the
implementation of cancer screening awareness is the early
detection of different types of cancers like colorectal, breast,
cervical, prostate, among others (Alfa Scientific Designs, 2017).
The second outcome is the education on prevention strategies
that people could adopt to help prevent cancer by educating the
people on some of the cancer risk factors (Alfa Scientific
Designs, 2017).
The awareness can also help in acknowledging the existence of
screening services in the healthcare facility.
Knowledge of the early signs associated among the public could
also be achieved through awareness campaigns.
Overall Quality Improvement in Processes: Continuous quality
improvement initiatives implemented through culture change
and ongoing process to achieve better care (Friesen-Storms et
al., 2015).
Lessons from the summary of the critical appraisal of the peer-
reviewed articles
The evaluation table contained different elements that helped in
an easier analysis of each article used.
The evaluation table helped in having a quick glance of the
different research design and methods that were used in each
article.
The evaluation table also summarized the sample setting of each

5. article. There was also a summary of variable, measurement,
data analysis, and research findings.
The major lesson from the evaluation table was finding whether
each of the articles used were worth to practice.
Appraisal of research findings relevant to practice (Melnyk &
Fineout-Overholt, 2018).
*
Evidence Based IdeaEvidence based for changed that has been
proposed is providing patient-centered care for elderly patients
at the nursing home
EBP approach to patient centered care has been extensively
researched
Patient-centered care is based on value based care to address
specific needs of patients
Alignment of patient-centered care and value based care is
needed to improve overall wellbeing of patients
Patient centered care to be aligned to patient outcomes,
perspectives and experiences to adequately address patient
needs.
Lessons from the summary of the critical appraisal of the peer-
reviewed articles
The completion of the levels of evidence table helped to
identify the kind of study conducted in each article.
The levels of evidence was an eye opener in that each research
is categorized into different types of study considering the
research design and methods used.

6. Another lesson from the levels of evidence table was that each
type of study represented a specific level of evidence.
Description of Measurable OutcomesWith the implementation of
patient centered care and value based care, the
following measurable outcomes are anticipated to be achieved:
Residents access to quality care: Residents overall improvement
in health is evaluated to determine effectiveness of implemented
approach.Homelike atmosphere: Practices and structures are
designed to be less like an institution and more homelike
.Relationship between patients and professionals: Close
relationships maintained between health professionals at
nursing home and patients.Staff empowerment and
collaboration. Staff are more empowered to undertake roles and
there is more collaborative decision making to deliver
enhanced care that is patient-centeredOverall Quality
Improvement in Processes: Continuous quality improvement
initiatives implemented through culture change and ongoing
process to achieve better care (Friesen-Storms et al., 2015).
Reference
Alfa Scientific Designs,. (2017). The Importance of Cancer
Awareness.
https://www.alfascientific.com/health-matter/importance-
cancer-awareness/
Friesen-Storms, J. H., Bours, G. J., van der Weijden, T., &
Beurskens, A. J.
(2015). Shared decision making in chronic care in the
context of evidence
based practice in nursing. International journal of nursing
studies, 52(1), 393-

7. 402.
Melnyk, B. M., & Fineout-Overholt, E. (2018). Evidence-based
practice in nursing &
healthcare: A guide to best practice (4th ed.). Philadelphia,
PA: Wolters Kluwer.
RECOMMENDING AN EVIDENCE-BASED PRACTICE
CHANGE
WALDEN UNIVERSITY
JULY 28, 2019
Recommending an Evidence-Based Practice Change
My Facilityl is focused on providing quality healthcare to all
patients regardless of their differences.
The facility is has a culture of embracing change as long as it
helps in improving the patients’ health outcomes.
However, since our hospital is a community-based health
service facility, there are some of things that need to be
changed.
The healthcare facility offers cancer services including
screening and management services. Screening is offered to the
community occasionally when the facility organizes cancer
awareness where they get more cancer professionals from other
hospitals to help provide screening services to the people.

8. Recommending an Evidence-Based Practice Change
The problem facing the healthcare facility currently is the lack
of cancer screening awareness among the community members
and enough oncologists.
Cancer screening services require advanced technology and
machines to ensure detection and diagnosis of cancer.
Cancer is one of the top diseases causing high mortality rates
around the world presently.
The federal and national government are the key stakeholders
who need to provide the hospitals with funds for purchase of
cancer screening machines and hiring of enough oncologists.
The risk involved with this change is the cancer screening costs
which might not be affordable to all people.
Organization Description and Readiness for Change
Recommending an Evidence-Based Practice Change
Increasing cancer screening awareness can be done in the
community especially in various institution where many people
come together.
Cancer screening awareness can also be increased by passing
the information on importance of screening in social media and
also for every patient that visits the hospital.
Cancer screening services should also be done freely to attract
more people to go for screening services.
The facility can implement these changes by training all the
nursing staffs and physicians on cancer screening information
so they can pass the information to all the people they interact
with and attend.

9. *
Recommending an Evidence-Based Practice Change
One of the measurable outcomes that can be achieved with the
implementation of cancer screening awareness is the early
detection of different types of cancers like colorectal, breast,
cervical, prostate, among others (Alfa Scientific Designs, 2017).
The second outcome is the education on prevention strategies
that people could adopt to help prevent cancer by educating the
people on some of the cancer risk factors (Alfa Scientific
Designs, 2017).
The awareness can also help in acknowledging the existence of
screening services in the healthcare facility.
Knowledge of the early signs associated among the public could
also be achieved through awareness campaigns.
Overall Quality Improvement in Processes: Continuous quality
improvement initiatives implemented through culture change
and ongoing process to achieve better care (Friesen-Storms et
al., 2015).
Lessons from the summary of the critical appraisal of the peer-
reviewed articles
The evaluation table contained different elements that helped in
an easier analysis of each article used.
The evaluation table helped in having a quick glance of the
different research design and methods that were used in each
article.
The evaluation table also summarized the sample setting of each
article. There was also a summary of variable, measurement,
data analysis, and research findings.
The major lesson from the evaluation table was finding whether

10. each of the articles used were worth to practice.
Appraisal of research findings relevant to practice (Melnyk &
Fineout-Overholt, 2018).
*
Evidence Based IdeaEvidence based for changed that has been
proposed is providing patient-centered care for elderly patients
at the nursing home
EBP approach to patient centered care has been extensively
researched
Patient-centered care is based on value based care to address
specific needs of patients
Alignment of patient-centered care and value based care is
needed to improve overall wellbeing of patients
Patient centered care to be aligned to patient outcomes,
perspectives and experiences to adequately address patient
needs.
Lessons from the summary of the critical appraisal of the peer-
reviewed articles
The completion of the levels of evidence table helped to
identify the kind of study conducted in each article.
The levels of evidence was an eye opener in that each research
is categorized into different types of study considering the
research design and methods used.
Another lesson from the levels of evidence table was that each
type of study represented a specific level of evidence.

11. Description of Measurable OutcomesWith the implementation of
patient centered care and value based care, the
following measurable outcomes are anticipated to be achieved:
Residents access to quality care: Residents overall improvement
in health is evaluated to determine effectiveness of implemented
approach.Homelike atmosphere: Practices and structures are
designed to be less like an institution and more homelike
.Relationship between patients and professionals: Close
relationships maintained between health professionals at
nursing home and patients.Staff empowerment and
collaboration. Staff are more empowered to undertake roles and
there is more collaborative decision making to deliver
enhanced care that is patient-centeredOverall Quality
Improvement in Processes: Continuous quality improvement
initiatives implemented through culture change and ongoing
process to achieve better care (Friesen-Storms et al., 2015).
Reference
Alfa Scientific Designs,. (2017). The Importance of Cancer
Awareness.
https://www.alfascientific.com/health-matter/importance-
cancer-awareness/
Friesen-Storms, J. H., Bours, G. J., van der Weijden, T., &
Beurskens, A. J.
(2015). Shared decision making in chronic care in the
context of evidence
based practice in nursing. International journal of nursing
studies, 52(1), 393-
402.
Melnyk, B. M., & Fineout-Overholt, E. (2018). Evidence-based

12. practice in nursing &
healthcare: A guide to best practice (4th ed.). Philadelphia,
PA: Wolters Kluwer.
Name:
Put your name here!
Company:
California State University, San Bernardino (CSUSB)
Strengths
Weaknesses
Internal
Opportunities
Threats
External
Positive
Negative

13. Name:
Put your name here!
Company:
Company A
Strengths
Weaknesses
Internal
· Second most valuable brand in the world valued at $76 billion
· Diversified income (5 different brands earning more than $4
billion each)
· Strong patents portfolio (15,000 patents)
· Investments in R&D reaching 4 billion a year.
· Competent in mergers & acquisitions
· Have an access to cheap cash reserves
· Effective corporate social responsibility (CSR) projects
· Localized products
· Highly skilled workforce
· Economies of scale or economies of scope
· Investments in R&D are below the industry average
· Very low or zero profit margins
· Poor customer services
· High employee turnover
· High cost structure
· Weak brand portfolio
· Rigid (bureaucratic) organizational culture impeding fast
introduction of new products
· High debt level ($3 billion)
· Brand dilution (the firm has too many brands)
· Poor presence in the world's largest markets
Opportunities
Threats

14. External
· Market growth for the main firm's product
· Growing demand for renewable energy
· New technology, that would drive production costs by 20% is
in development
· Our country accession to EU
· Changing customer habits
· Disposable income level will increase
· Government's incentives for 'specific' industry
· Economy is expected to grow by 4% next year
· Growing number of people buying online
· Interest rates falling to 1%
· Corporate tax may increase from 20% to 22% in 2013
· Rising pay levels
· Rising raw material prices
· Intense competition
· Market is expected to grow by only 1% next year indicating
market saturation
· Increasing fuel prices
· Aging population
· Stricter laws regulating environment pollution
· Lawsuits against the company
· Currency fluctuations
Positive
Negative