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“ The goal of forecasting is not
to predict the future but to tell
you what you need to know to
take meaningful action in the
present. ”
Paul Saffo
Six Rules for Accurate Effective Forecasting
Harvard Business Review,
July-August 2007, 122-131
PINE FOREST (natural or planted)
CRUDE GUM (CG)
(Pine oleoresin or Pine resin)
Pine Tapping Timber
Paper
Chips
Kraft
Process
Black Liquor
TALL OIL ROSIN
(TORA)
SULFATE
TURPENTINE
(CST)
Industry
GUM ROSIN
(GR)
(CGR, IGR, BGR)
GUM
TURPENTINE
(GT)
Rosin Plant
Industry Industry Industry
ROSIN RESINS
(RR)
POLITERPENIC
RESINS (PTR)
TURPENTINE
DERIVATIVES
Pine
Chemicals
Alex CUNNINGHAM
alexcunn@gmail.com
30 OCTOBER 2012
Pine Forest
Pine resin
Tapping
Kraft
Process
Black Liquor
Tall Oil Rosin
Sulfate
Turpentine
Industry
Turpentine
Industry
Rosin
Resins
Polyterpenic
Resins
Industry Industry
Rosin
Petroleum
Petrochemistry
Pygas
(C5, C9, DCPD)
Hydrocarbon Resins
C5 or C9
Industry
“Pine
Chemicals”
TACKIFIER RESINS
AlexCUNNINGHAM
alexcunn@gmail.com
30OCTOBER2012
 Volumes and Prices
 China the #1!
 2012 into a “New Normal”
 Field open for new(old) players
 Volumes and Prices
 China the #1!
 2012 into a “New Normal”
 Field open for new(old) players
TACKIFIER RESINS [KTON]
ROSIN RESINS 1.090
HYDROCARBON
RESINS
1.050
POLYTERPENIC
RESINS
80
TOTAL 2.220
ROSIN RESINS [KTON]
GUM ROSIN 690
TALL OIL ROSIN 390
WOOD ROSIN 10
TOTAL 1.090
HYDROCARBONIC [KTON]
ASIA 452
NORTH AMERICA 241
EUROPE 252
REST OF THE
WORLD
105
TOTAL 1.050
POLYTERPENIC [KTON]
USA 30
EUROPE 20
REST OF THE
WORLD
30
TOTAL 80
TACKIFIER RESINS – GLOBAL VOLUMES IN KTON (2011)
Source:
• AR Eldorado (2011) & (2012)
• Baumassy (2012).
Alex CUNNINGHAM
alexcunn@gmail.com
30 OCTOBER 2012
1997 2007 2008 2009 2010 2011 2012 +5 +10
China 535.000 826.000 589.000 553.000 575.000 710.000 450.000
Brazil 40.000 78.000 67.000 67.000 69.000 70.000 70.000
Indonesia 69.000 56.000 55.000 55.000 52.000 52.000 52.000
Vietnam 15.000 30.000
India 33.000 35.000 35.000 35.000 33.000 31.000 30.000
Mexico 22.000 16.000 16.000 16.000 22.000 22.000 22.000
Argentina 21.000 9.000 9.000 9.000 11.000 13.000 22.000
Other 46.000 17.000 17.000 13.000 15.000 17.000 21.000
TOTAL 766.000 1.037.000 788.000 748.000 777.000 930.000 697.000
+ 35,3 % - 24,6 % - 5,1 % + 3,4 % + 19,7 % - 32,2 %
GUM ROSIN – GLOBAL PRODUCTION [TM/YEAR]
Surces:
• Song Lifeng (2009) & (2012)
• Rosineb (2009)
• AR Eldorado (2011) & (2012)
• Baumassy (2012).
- 36 % ?!
Alex CUNNINGHAM
alexcunn@gmail.com
30 OCTOBER 2012
Province 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Yunnan (YN) 41 44 53 65 70 75 120 90 110 130 195 230
450
Guangxi (GX) 170 200 246 260 270 280 300 290 200 160 230 140
Guangdong (GD) 125 130 126 140 145 155 170 165 95 80 83 76
Hubei (HU) 8 8 12 15 15 15 20 30 40 50
67 264
Jiangxi (JX) 24 25 27 30 40 72 85 100 37 40
Fujian (FJ) 47 46 38 35 45 52 60 55 37 32
Anhui (AH) 2 2 3 3 3 3 5 8 8 12
Henan (HE) 5 5 10 12
Guizhou (GZ) 2 4 5 8 8 8 10 20 12 10
Hunan (HU) 13 15 18 20 20 20 30 30 15 10
Sichuan (SC) 2 2 3 5 5 5 8 10 7 5
Hainan (HA) 2 5 5 5
Shanxi (SX) 5 5 5 3
Chongqing (CQ) 3 5 3 3
Zhejiang (ZJ) 4 4 5 7 7 7 5 8 5 1
TOTAL 439 480 536 588 628 692 828 826 589 553 575 710 450
9,5% 11,5% 9,7% 6,8% 10,2% 19,6% -0,2% -28,7% -6,1% +3,9 +23,4 -36,6
Sources:
• AR Eldorado (2011) & (2012)
• Song Lifeng, Nanjing (Novembro 2009).
• Zhao Mingui (2011).
• ROSINNET (2010).
[1.000 TM/YEAR]
Current Production Record !
GUM ROSIN – CHINESE PRODUCTION [TM/YEAR]
Volumes and Prices
• Historic price peak
• China the #1; Brazil and Indonesia #2;
plus many many others…
 Volumes and Prices
 China the #1!
 2012 into a “New Normal”
 Field open for new(old) players
Wuhile Stadium
Shenyang, LN, China
Build in: 1998
Blown in: 2007
9 years!
Olimpic Stadium
Shenyang, LN, China
Build in: 2003
Blown in: 2012
9 years!
PREÇOSDOBREUvs.COMMODITTIES
SA
LN
GX
FJ
GZ
GD
ZJ
HU
HB AH
SC
YN
HN
JX
GUM ROSIN – CHINESE PRODUCTION MAP
2004 2006 2008 2010 2011 2012
GUANGZHOU (City)
Minimun Wage
(RMB/month)
684 780 860 1.100 1.300 1.470
Temporary
Construction
(RMB/day)
70 ~ 90 90 ~ 120 100 ~ 130 120 ~ 170 130 ~ 200
GUANGDONG (Province)
Temporary
Rural
(RMB/day)
50 ~ 70 60 ~ 80 70 ~ 100 100 ~ 130 110 ~ 150
EVOLUÇÃO SALARIAL - CHINA
6,3 RMB = 1 USD
3,2 RMB = 1 R$
CHINA – PINE TAPPER
1 WORKER
1500 TREES
2 KG PER TREE/YEAR
PINE TREE “RENT”
6 RMB / TREE YEAR = (9.000)
“ADMINISTRATION” COST
500 RMB / MT PINE RESIN * 3 TON = (1.500)
SALE OF PINE RESIN TO ROSIN PLANT
3 ton * 8.300 RMB / MT = 24.900
===========
NET 14.400 RMB
/ 25 DAYS * 6 MONTH = 96 RMB/DAY
CHINA – PINE TAPPER
1 WORKER
1500 TREES
2 KG PER TREE/YEAR
PINE TREE “RENT”
6 RMB / TREE YEAR = (9.000)
“ADMINISTRATION” COST
500 RMB / MT PINE RESIN * 3 TON = (1.500)
SALE OF PINE RESIN TO ROSIN PLANT
3 ton * 8.300 RMB / MT = 24.900
===========
NET 14.400 RMB
/ 25 DAYS * 6 MONTH = 96 RMB/DAY
CURRENT PINE RESIN
PRICE IN CHINA
2004 2006 2008 2010 2011 2012
GUANGZHOU (City)
Minimun Wage
(RMB/month)
684 780 860 1100 1300 1470
Construction
Temporary
(RMB/day)
70 ~ 90 90 ~ 120 100 ~ 130 120 ~ 170 130 ~ 200
GUANGDONG (Province)
Rural
Temporary
(RMB/day)
50 ~ 70 60 ~ 80 70 ~ 100 100 ~ 130 110 ~ 150
CHINA – SALARY EVOLUTION
QUINQUENAL PLAN 2011/2016
+ 15% PER YEAR!
2016  2570 RMB/month
China the #1 = The “Perfect Storm”
• Speculation
• Limited forest resources
• Hand labor scarcity
 Volumes and Prices
 China the #1!
 2012 into a “New Normal”
 Field open for new(old) players
2012 into a “New Normal”
• Example: Brazil vs. China export
market
 Volumes and Prices
 China the #1!
 2012 into a “New Normal”
 Field open for new(old) players
Field open for new (old) players
• Demand for “Pine Chemicals”
• Sustainable supply
• Competitive price
• Modern tapping technique
Thank you!

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2012 Bordeaux, France

  • 1.
  • 2. “ The goal of forecasting is not to predict the future but to tell you what you need to know to take meaningful action in the present. ” Paul Saffo Six Rules for Accurate Effective Forecasting Harvard Business Review, July-August 2007, 122-131
  • 3. PINE FOREST (natural or planted) CRUDE GUM (CG) (Pine oleoresin or Pine resin) Pine Tapping Timber Paper Chips Kraft Process Black Liquor TALL OIL ROSIN (TORA) SULFATE TURPENTINE (CST) Industry GUM ROSIN (GR) (CGR, IGR, BGR) GUM TURPENTINE (GT) Rosin Plant Industry Industry Industry ROSIN RESINS (RR) POLITERPENIC RESINS (PTR) TURPENTINE DERIVATIVES Pine Chemicals Alex CUNNINGHAM alexcunn@gmail.com 30 OCTOBER 2012
  • 4. Pine Forest Pine resin Tapping Kraft Process Black Liquor Tall Oil Rosin Sulfate Turpentine Industry Turpentine Industry Rosin Resins Polyterpenic Resins Industry Industry Rosin Petroleum Petrochemistry Pygas (C5, C9, DCPD) Hydrocarbon Resins C5 or C9 Industry “Pine Chemicals” TACKIFIER RESINS AlexCUNNINGHAM alexcunn@gmail.com 30OCTOBER2012
  • 5.  Volumes and Prices  China the #1!  2012 into a “New Normal”  Field open for new(old) players
  • 6.  Volumes and Prices  China the #1!  2012 into a “New Normal”  Field open for new(old) players
  • 7. TACKIFIER RESINS [KTON] ROSIN RESINS 1.090 HYDROCARBON RESINS 1.050 POLYTERPENIC RESINS 80 TOTAL 2.220 ROSIN RESINS [KTON] GUM ROSIN 690 TALL OIL ROSIN 390 WOOD ROSIN 10 TOTAL 1.090 HYDROCARBONIC [KTON] ASIA 452 NORTH AMERICA 241 EUROPE 252 REST OF THE WORLD 105 TOTAL 1.050 POLYTERPENIC [KTON] USA 30 EUROPE 20 REST OF THE WORLD 30 TOTAL 80 TACKIFIER RESINS – GLOBAL VOLUMES IN KTON (2011) Source: • AR Eldorado (2011) & (2012) • Baumassy (2012). Alex CUNNINGHAM alexcunn@gmail.com 30 OCTOBER 2012
  • 8. 1997 2007 2008 2009 2010 2011 2012 +5 +10 China 535.000 826.000 589.000 553.000 575.000 710.000 450.000 Brazil 40.000 78.000 67.000 67.000 69.000 70.000 70.000 Indonesia 69.000 56.000 55.000 55.000 52.000 52.000 52.000 Vietnam 15.000 30.000 India 33.000 35.000 35.000 35.000 33.000 31.000 30.000 Mexico 22.000 16.000 16.000 16.000 22.000 22.000 22.000 Argentina 21.000 9.000 9.000 9.000 11.000 13.000 22.000 Other 46.000 17.000 17.000 13.000 15.000 17.000 21.000 TOTAL 766.000 1.037.000 788.000 748.000 777.000 930.000 697.000 + 35,3 % - 24,6 % - 5,1 % + 3,4 % + 19,7 % - 32,2 % GUM ROSIN – GLOBAL PRODUCTION [TM/YEAR] Surces: • Song Lifeng (2009) & (2012) • Rosineb (2009) • AR Eldorado (2011) & (2012) • Baumassy (2012). - 36 % ?! Alex CUNNINGHAM alexcunn@gmail.com 30 OCTOBER 2012
  • 9. Province 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Yunnan (YN) 41 44 53 65 70 75 120 90 110 130 195 230 450 Guangxi (GX) 170 200 246 260 270 280 300 290 200 160 230 140 Guangdong (GD) 125 130 126 140 145 155 170 165 95 80 83 76 Hubei (HU) 8 8 12 15 15 15 20 30 40 50 67 264 Jiangxi (JX) 24 25 27 30 40 72 85 100 37 40 Fujian (FJ) 47 46 38 35 45 52 60 55 37 32 Anhui (AH) 2 2 3 3 3 3 5 8 8 12 Henan (HE) 5 5 10 12 Guizhou (GZ) 2 4 5 8 8 8 10 20 12 10 Hunan (HU) 13 15 18 20 20 20 30 30 15 10 Sichuan (SC) 2 2 3 5 5 5 8 10 7 5 Hainan (HA) 2 5 5 5 Shanxi (SX) 5 5 5 3 Chongqing (CQ) 3 5 3 3 Zhejiang (ZJ) 4 4 5 7 7 7 5 8 5 1 TOTAL 439 480 536 588 628 692 828 826 589 553 575 710 450 9,5% 11,5% 9,7% 6,8% 10,2% 19,6% -0,2% -28,7% -6,1% +3,9 +23,4 -36,6 Sources: • AR Eldorado (2011) & (2012) • Song Lifeng, Nanjing (Novembro 2009). • Zhao Mingui (2011). • ROSINNET (2010). [1.000 TM/YEAR] Current Production Record ! GUM ROSIN – CHINESE PRODUCTION [TM/YEAR]
  • 10.
  • 11. Volumes and Prices • Historic price peak • China the #1; Brazil and Indonesia #2; plus many many others…
  • 12.  Volumes and Prices  China the #1!  2012 into a “New Normal”  Field open for new(old) players
  • 13. Wuhile Stadium Shenyang, LN, China Build in: 1998 Blown in: 2007 9 years! Olimpic Stadium Shenyang, LN, China Build in: 2003 Blown in: 2012 9 years!
  • 16. 2004 2006 2008 2010 2011 2012 GUANGZHOU (City) Minimun Wage (RMB/month) 684 780 860 1.100 1.300 1.470 Temporary Construction (RMB/day) 70 ~ 90 90 ~ 120 100 ~ 130 120 ~ 170 130 ~ 200 GUANGDONG (Province) Temporary Rural (RMB/day) 50 ~ 70 60 ~ 80 70 ~ 100 100 ~ 130 110 ~ 150 EVOLUÇÃO SALARIAL - CHINA 6,3 RMB = 1 USD 3,2 RMB = 1 R$
  • 17. CHINA – PINE TAPPER 1 WORKER 1500 TREES 2 KG PER TREE/YEAR PINE TREE “RENT” 6 RMB / TREE YEAR = (9.000) “ADMINISTRATION” COST 500 RMB / MT PINE RESIN * 3 TON = (1.500) SALE OF PINE RESIN TO ROSIN PLANT 3 ton * 8.300 RMB / MT = 24.900 =========== NET 14.400 RMB / 25 DAYS * 6 MONTH = 96 RMB/DAY
  • 18. CHINA – PINE TAPPER 1 WORKER 1500 TREES 2 KG PER TREE/YEAR PINE TREE “RENT” 6 RMB / TREE YEAR = (9.000) “ADMINISTRATION” COST 500 RMB / MT PINE RESIN * 3 TON = (1.500) SALE OF PINE RESIN TO ROSIN PLANT 3 ton * 8.300 RMB / MT = 24.900 =========== NET 14.400 RMB / 25 DAYS * 6 MONTH = 96 RMB/DAY CURRENT PINE RESIN PRICE IN CHINA
  • 19. 2004 2006 2008 2010 2011 2012 GUANGZHOU (City) Minimun Wage (RMB/month) 684 780 860 1100 1300 1470 Construction Temporary (RMB/day) 70 ~ 90 90 ~ 120 100 ~ 130 120 ~ 170 130 ~ 200 GUANGDONG (Province) Rural Temporary (RMB/day) 50 ~ 70 60 ~ 80 70 ~ 100 100 ~ 130 110 ~ 150 CHINA – SALARY EVOLUTION QUINQUENAL PLAN 2011/2016 + 15% PER YEAR! 2016  2570 RMB/month
  • 20.
  • 21. China the #1 = The “Perfect Storm” • Speculation • Limited forest resources • Hand labor scarcity
  • 22.  Volumes and Prices  China the #1!  2012 into a “New Normal”  Field open for new(old) players
  • 23.
  • 24.
  • 25. 2012 into a “New Normal” • Example: Brazil vs. China export market
  • 26.  Volumes and Prices  China the #1!  2012 into a “New Normal”  Field open for new(old) players
  • 27. Field open for new (old) players • Demand for “Pine Chemicals” • Sustainable supply • Competitive price • Modern tapping technique