1. Say:
 Not happy with current job perspective
 Studying business, feels there is no future
in business with the advancement of
robotics, AI and Moore’s Law
 Want’s to change field of study to
engineering, design , architecture , science
to become helpful to society
 Competent, competitive, hard working
 Likes travelling, reading, philosophy
 Little field experience, needs more
experience to build a strong background
 Prefers to work in teams
 Not a morning person
 Single, non-smoker
Think:
 She would probably fit in this job requirements
 It is worth trying this job, to build experience
and not for the money
 Can accommodate both studying and working
 If there is a prospect for a career advancement
she might stay longer in the job
 Could easily find a job with her resume
Do:
 Very confident on herself, body language matches her
speech
 Knows what she wants
 Very active, fast speaking , rapid eye movements
 Organized thoughts
 Pleasant and well dressed
Feel:
 She feels she needs
experience more than money
at this moment in her life
 The money that she will earn
would cover the expenses for
her plans to travel abroad
 Strong desire to achieve
something in life, a higher
purpose in life
 Would sacrifice personal life
for a career

2. Stakeholder
Young and determinate to
succeed in life, educated ,
passionate and with high
aspirations.
Problem/need:
Roxanne needs more work
experience, and hands on
experiments as she loves
experiments.
 Roxanne needs a job that will benefit her fields of study or
interests, while she is still in school. She needs to combine
her learning experiences with real life, hands on experiences.
Insight:

3. Ideate –Ideas Generating
What should
Roxanne do to
get more hands
on job
experience?
Talk to
friends
News
papers
Search the
internet
Use
graffiti
Send CV’s
to
companiesReach out to
all contacts
on social
media
Daily
training
Talk to
strangers
Internship
Spread
fliers
Imaginary
work
Social
Media
Dream
about
it
Reach to all
contacts from
your phone
book
Start online
discussions
Door to door
advertising
Create Art
with
message
Move to
another
country
Buy a
business
Start a
business
Build a
website
Advertise
on TV
Read books
about Jobs
Start a school
project
Ask online
for ideeas
Ask friends
for ideas
Write a
book
Organize an
expo or
event
Street
surveys
Organize
workshops
Move in
another city

4. Generate 50 ideas: because she needs to expand her
view first to see what options are available and then
decide
Reach out to all your phone book contacts : as
perhaps friends can help or direct you in the right
direction
Create Art with message: I personally like Art and
expressing a with through art and displaying on busy
pedestrian locations will have a positive impact on all
and might bring unexpected returns
Favorite ideas: