WadiDigial CEO, Yoel israel, spoke at ContentIsrael on How to Market Yourself As An Industry Expert On LinkedIn

1. YOEL ISRAEL
WadiDigital.com
058-477-2354
linkedin.com/in/YoelTIsrael
How to brand yourself
as an industry expert
on LinkedIn

2. LinkedIn Background
LARGEST GLOBAL COMMUNITY OF PROFESSIONALS
61M
Senior-level
Influencers
40MDecision Makers
10.7M
Opinion Leaders
4.1MIT Decision Makers
433MProfessionals are on
LinkedIn
22.8M
Mass Affluent
6.8MC-level Execs

3. LinkedIn Best B2B Targeting
WHAT SETS LINKEDIN APART FROM OTHER PLATFORMS:
• Number #1 platform for white-collar professionals
• Promote career and network
• People voluntarily list their full professional history
• People are looking to learn and grow.
• Not the place for family or cat videos – this keeps your ads relevant among other
content in people’s feeds

4. Setting Up Your LinkedIn Profile Correctly
Specifics of your LinkedIn profile:
• You need a great, recent
photo of you
• Cover photo be visual,
projecting your speciality
• Your title needs to be
specific and very detailed
• Title - how you want to be
known as an Industry
expert

5. What’s your title and why does it matter?
• How you appear on your profile
• How you appear in LinkedIn search
• How to differentiate yourself from competitors,
colleagues
• Most importantly: When you comment and engage on
others’ posts your title is highlighted.
Overview: Importance of Your LinkedIn Title

6. • What makes you different from
everyone else in your field?
• Speak in the 1st person
• Use tone and personality
• This summary does not need to be
short – rather complete
• Have a call to action (go to website,
blog, testimonials)
• Add media, certifications,
presentations, etc.
Why put an emphasis on this part?
Your Summary On LinkedIn

7. • One of the newest elements
• Personalized for your industry
• Like other social media platforms: to follow
trends, for engagement and community
building
• LinkedIn will follow your patterns and
suggest hashtags for you
• Spend a few minutes in your routine
searching hashtags and then post in
comments with those hashtags
Engagement and #Hashtags

8. • Connect with people and colleagues in your industry
• Search for leads, job opportunities
• Advanced step in the LinkedIn workflow
• Once you see people you want to connect with – send personalized
InMail’s such as:
Outreach and Communications

9. Content
• Regularly and routinely post and engage.
• Publish original content
• Add your expertise to your connections posts
• Read relevant content and give your opinion
• You cannot be an expert if you don’t provide your expertise
• Videos and pictures do best.
• Videos start playing immediately in your feed – this leads to people to stop scrolling
and watch the first few seconds.

10. Thank you and Join Us At Our Next Event: #LinkedinLocalTelAviv
WadiDigital.com
058-477-2354
linkedin.com/in/YoelTIsrael
Connect with Yoel https://bit.ly/2FuZ7NY