Consumerism in Brave New World
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Consumerism refers to buying and consuming goods without needing them. It started growing in the 1920s in the USA and parts of Europe and spread through social media and company propaganda showing desirable images to persuade people to buy products. People tend to engage in consumerism to feel special or fit into society and avoid being judged. In the novel Brave New World, the government uses consumerism to fool people into thinking they need things like the drug Soma through propaganda, keeping them busy consuming instead of questioning their predetermined lives where knowledge is restricted.
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Consumerism in Brave New World
- 1. Consumerism & Brave New World Alberto Nordmann 9ºC
- 2. What? Consumerism refers to buying and consuming goods, without needing to.
- 3. Where? Consumerism was first brought up in USA and some parts of Europe.
- 4. When? It started to grow during 1920s
- 5. How? The main way to spread out consumerism is through social medias and propaganda. Where companies show an image, people desire to be/have. Persuading them to buy their products.
- 6. Why? People tend to fall in consumerism for 2 main reason: ● It makes them feel special/happy/superior. ● To fit into society. Avoid being judged.
- 7. Conclusion I think consumerism is a really important factor in Brave New World. In the book, the government is making the people consume things they don't need (like Soma) in order to make them happy, through propaganda. The government is using consumerism, to fool people and make them think, they need those things, while actually is just to keep them busy, and not question anything. Their lives are already predetermined, they don’t allow them any source of knowledge (like books), and just want them to focus on consuming to make profit, which is the whole purpose of the clones, to consume.