This document discusses consumerism in Aldous Huxley's novel "Brave New World" and in modern society. In the novel, consumerism is strongly encouraged by the world state to control the population by conditioning them to constantly consume goods and replace items as soon as they become old. Similarly, today's massive corporations influence society through consumerism by keeping people distracted buying unnecessary items. The document provides two examples: people's obsession with the latest Apple products and malls becoming popular social hubs that bombard people with advertising. The conclusion warns that unchecked consumerism could lead society to become as shallow, dull, and predictable as in the novel.