The document describes a smart application called Youstice that helps companies manage customer complaints and dissatisfaction. It notes that there are over 90 million complaints per year in the EU, especially in industries like energy, travel, e-commerce, and car rentals. Youstice aims to provide a proactive solution for resolving complaints quickly through a simple web app where customers can file issues and merchants can respond rapidly. It has customized modules for industries like retail, travel, hotels, and more. Companies pay a monthly fee to use the tool and integrate it into their systems.
2. The challenge
90million complaints
per year
-most complaints in EU:
Energy
Travel
E-commerce
Car rental
No universal tool for
consumers to complain
No customized tool for
specific industries to
manage complaints
CRM & cloud solutions
offer costly, time-
consuming, generic
interfaces
0
3. Market trends confirm it
• 2015: end of reactive customer service as we know it
• Companies need to be pro-active in approaching clients
and resolve their issues FAST
GOAL:
PROACTIVE RESPONSE TO CONSUMER NEEDS.
SOLVING DISSATISFACTIONS BEFORE THEY TURN INTO ISSUES.
4. Customer Care of the Future
STEP 1
• Digital-first relationship with a client (An engaging
self-service)
STEP 2
• More human, personalized approach to a client
5. Current tools
“Classic” CRM:
• Generic options
• Costly
• Time-consuming
• Lack of
customer
engagement
Phone calls
E-mails
Live chat
6. The solution
A simple web app where:
1. Customer complaints to merchant, clicking through sector-specific menu and
selecting issue type
2. Merchant staff see new issue on their dashboard, check it and respond within
minutes
7. The solution
Extra benefits:
• GREAT way to show fairness and prevent negative reviews
• Customers are ENGAGED in a dialogue and feel EMPOWERED
• Businesses SAVE money thanks to a streamlined process and short
response time
• PERFECT tool for cross-border complaints (=traders and consumers
communicate in their respective languages)
8. Product
Install a module – integrate with your
web or mobile app – make it visible to
consumers – respond to issues
10. Where we‘re now
240 clients globally, growing every day
Launched modules for e-commerce software platforms
5 customized modules: retail, car rental, travel,
gambling, hotels (more to come)
11. Revenue model
• Consumers: free to use
• Companies: EUR 10-100/month (SMEs)
including insurance covering potential cost of 3rd
party decisions
• Special packages for corporate customers
12. • Dedicated dashboards,
fast response-time, easy
to use, fights negative
reviews
• Available worldwide, in
10 languages (more to
come)
• First global solution for
transportation, car
Competitive advantage: