How Human Relations play important role in building a brand.

1. Role of Human Relations
Competencies in Building a
Brand
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 1

2. Human Relations Competencies
• Leadership
• Attitude
• Communication through Orator-ship.
• Body Language
• Positive Influence on audience
• Disciplined Lifestyle
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 2

3. Evolution of Brand Modi……
• Branding of Modi from “Chaiwala to PM”
• How the branding agency played a pivotal role in casting of stigma
• Mechanism of transformation and revolution.
• HAR HAR to GHAR GHAR
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 3

4. Back stage sculptor
• BJP Media Policy regulator
• Piyush Goyal
• Ajay Singh
• Advertisement
• Piyush Pande (Advertisement expert)
• Ogilvy and Mather’s (Advertisement Agency)
• Sam Balsara (Madison World)
• Mccann world group – Sougandh Mithi Ki - Audio Clip in Modi’s Voice.
• Ab Ki Bar ….SOHO SQUARE (Advertisement Agency)
• Developed and percolated among media channels to make it viral among masses
• Brand Consultant: Harish Bijor
• Crafted a picture of next in PM Persona.
• Branded Modi through comics, books and articles.
• Childhood Modi , Bravery stories, Patriotism cast-off of Material life
Developed a Task Force exclusive for media management @
Varanasi
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 4

5. Challenges
• Regional Identity. Gujrat and Modi. 3 timer CM.
• India’s Young Gen 12 Cr. Modi’s Age 63. Traditional vs. Modern
Outlooks. May create a catastrophic contrary influence.
• GODHRA – MUSLIM carnage – A stigma.
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 5

6. Transformation Scheme – Points Bold
and Underlined.
• TATA NANO (2008) Singur to Sanand – Champion in Corporate world
.
• The brand is basic need of every citizen. Visionary, Patriotic,
Technocrat, Garibi, Business. etc.
• English Interface with maximum audience (Young Educated).Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 6

7. Image en route for Brand Image
• Modi
• Sincere
• Trustworthy
• Productive
• Inspirational
• Immortal
• Capable.
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 7

8. Emotional Appeal
• Acche Din a planned Catchphrase to counter the administration of
earlier UPA government and pitch Modi led NDA government.
• MODI Jacket – Body Language – Waving of hand in particular style.
• Emphasizing: Daily Routine , Yoga, Nature Lover, Affection towards
Mother, Communication style.
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 8

9. Actions - Reactions
• Bowing before Parliament step – reflecting the faith and sincerity
towards Parliament - treating it as God.
• Going directly in crowd – showing no protocol important in front of
fellow citizens – Peoples’ PM.
• First Independence day speech from Red Fort – Fluttering Tricolor
turban – Patriotism.
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 9

10. Management
Oriented
Development of
India
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 10

11. Epitome - The Barack Obama
• The impeachment of the Republic.
• Nailing the Negatives of Bush Admin.
• Personification of Martin Luther King Jr.
• First BLACK.
• The vocabulary and the exemplary Orator-ship…..
Prof. Akshay N. Ganbote, JSPM's JSCOE MBA Department 11